Insights
Explore practical guidance for leaders, organisations and professionals who want to use LinkedIn with more clarity, confidence and purpose.
Salary, Career Progression and the Value of Being Visible
Each year, the Hays Salary Guide offers a useful snapshot of what is shaping career decisions across Australia and New Zealand. The FY26/27 edition surveyed more than 7,000 professionals and hiring managers, and one finding stands out: salary and career progression...
What Writing Has Taught Me About Building a Body of Work
In 2013, I committed to writing a business blog most weeks. At that point, my writing was closely connected to the work of building Think Bespoke. I was learning how websites and search worked, trying to make the business easier to find, and noticing that many client...
Board Bound: Crafting a LinkedIn Profile for Board Success
For professionals considering a board career, LinkedIn can play an important role in helping others understand the experience, perspective and contribution you bring. A board-ready profile is not simply a summary of executive roles or a list of qualifications. It...
Five Criteria to Consider for Your Next Career Chapter
When experienced professionals begin thinking about what comes next, the question is rarely as simple as, “What job should I apply for?” You may be considering a larger executive role, a portfolio career, consulting work, a board or advisory pathway, a move into a new...
Maximising LinkedIn for Thoughtful Leadership
For many thoughtful leaders, LinkedIn does not need to become louder. It needs to become more intentional. This case study offers a refreshed look at how Karen Hollenbach helped a founder-led professional services business sharpen one leader’s thought leadership...
How a Senior Leader Clarified Their Career Positioning for What Came Next
A senior leader preparing for a new career chapter came to Think Bespoke because their LinkedIn profile no longer reflected the scale of what they had led, the complexity they had managed or the direction they wanted to take next. Their career included transformation,...
Building Executive LinkedIn Engagement
How Think Bespoke helped a large B2B organisation strengthen executive LinkedIn engagement, align leadership activity and build trust over time.
Strengthening a High-Performing LinkedIn Page with Smarter Systems
A member-based industry association came to Think Bespoke for a LinkedIn health check with its CEO and two team members responsible for the company page. The page was already performing well, with strong engagement and a steady posting rhythm, but the team wanted to...
On Being Asked to Introduce Myself | Karen Hollenbach
On Being Asked to Introduce Myself Hello, my name is Karen Hollenbach. I'm the Founding Director of Think Bespoke. A little while ago I recorded a short introduction for an upcoming conference. Listening back to the podcast episode once it went live (privately, within...
How to Develop a LinkedIn Profile Strategy
LinkedIn strategy starts with clarity, not content. Karen Hollenbach shares how to develop a LinkedIn Profile Strategy that feels intentional, sustainable and true to who you are.
