Insights
Explore practical guidance for leaders, organisations and professionals who want to use LinkedIn with more clarity, confidence and purpose.
The Best Times to Post on LinkedIn
With more professionals, leaders and organisations using LinkedIn to share ideas, build visibility and strengthen relationships, one question comes up often: When is the best time to post on LinkedIn? The honest answer is that there is no single perfect time. The most...
How the LinkedIn Algorithm Supports a Stronger Organisational Presence
In this article I provide key information to help you decide if LinkedIn Creator Mode is right for you. I explain what it is, how to activate it from your LinkedIn profile and explore the creator tools.
When Your LinkedIn Profile Is Already Strong: The Value of a LinkedIn Health Check
In this episode, I explore the SEO settings for LinkedIn Articles & Newsletters and answer a question about how to use the LinkedIn Profile Video feature.
Why Ongoing LinkedIn Management Is About More Than Posting Content
When we manage a client's LinkedIn presence, the work involves much more than preparing posts and keeping a publishing schedule on track. It involves understanding the business, paying attention to what is changing and making decisions about where LinkedIn can make a...
The Work in the Middle of an Executive Job Search
For experienced leaders, executive job search can stretch over months and include recruiter conversations, promising introductions, interviews, final-stage processes and roles that seem genuinely possible. And still, the right opportunity may not land. This can be...
When Your Career Story is Doing Too Many Jobs
A de-identified client story about what happens when a senior professional has plenty of experience, but the most relevant parts of their story are not yet easy enough to see.
The Executive Career Advantage No One talks About
There was a time when a strong executive career could largely speak for itself. You built experience, delivered results and allowed your reputation to travel through organisations and professional networks. When the time came for your next opportunity, someone often...
Building Executive Visibility Starts with Your LinkedIn Profile
Your LinkedIn profile is the starting point for executive visibility. Before leaders post, comment, share an organisational update or contribute to an industry conversation, their profile needs to clearly communicate who they are, what they lead and the contribution...
How Organisations Can Use LinkedIn Newsletters with Purpose
Learn how to write a LinkedIn newsletter from your personal profile or company page – and how to build one that people actually want to read and subscribe to.
How a National Member Organisation Clarified Its LinkedIn Content Strategy and Internal Capability
Case Study: How a National Member Organisation Clarified Its LinkedIn Content Strategy and Internal Capability A national member-based professional organisation wanted a more strategic and sustainable approach to LinkedIn. The organisation had a strong purpose, a full...
