Insights
Explore practical guidance for leaders, organisations and professionals who want to use LinkedIn with more clarity, confidence and purpose.
When Your Career Story is Doing Too Many Jobs
A de-identified client story about what happens when a senior professional has plenty of experience, but the most relevant parts of their story are not yet easy enough to see.
The Executive Career Advantage No One talks About
There was a time when a strong executive career could largely speak for itself. You built experience, delivered results and allowed your reputation to travel through organisations and professional networks. When the time came for your next opportunity, someone often...
How the LinkedIn Algorithm Supports a Stronger Organisational Presence
In this article I provide key information to help you decide if LinkedIn Creator Mode is right for you. I explain what it is, how to activate it from your LinkedIn profile and explore the creator tools.
Building Executive Visibility Starts with Your LinkedIn Profile
Your LinkedIn profile is the starting point for executive visibility. Before leaders post, comment, share an organisational update or contribute to an industry conversation, their profile needs to clearly communicate who they are, what they lead and the contribution...
How Organisations Can Use LinkedIn Newsletters with Purpose
Learn how to write a LinkedIn newsletter from your personal profile or company page – and how to build one that people actually want to read and subscribe to.
How a National Member Organisation Clarified Its LinkedIn Content Strategy and Internal Capability
Case Study: How a National Member Organisation Clarified Its LinkedIn Content Strategy and Internal Capability A national member-based professional organisation wanted a more strategic and sustainable approach to LinkedIn. The organisation had a strong purpose, a full...
Building Executive LinkedIn Capability in a Regulated Not-for-Profit
Case Study: Building Executive LinkedIn Capability in a Regulated Not-for-Profit For organisations operating in regulated, community-facing environments, LinkedIn can feel less like an opportunity and more like a risk. This Australian not-for-profit had a strong...
Strengthening Client-Facing LinkedIn Profiles During Organisational Change
This case study explores how Think Bespoke helped a state-based financial services organisation create a stronger and more consistent LinkedIn presence across its client-facing team during a period of acquisition-led growth and brand transition. The organisation...
When LinkedIn Polls Are Worth Using, and When They Are Not
LinkedIn polls are easy to create. That does not always mean they are useful. For organisations, a poll can be a light-touch way to listen to an audience, test interest in a topic or begin a relevant professional conversation. For executive leaders and subject-matter...
The Best Times to Post on LinkedIn
With more professionals, leaders and organisations using LinkedIn to share ideas, build visibility and strengthen relationships, one question comes up often: When is the best time to post on LinkedIn? The honest answer is that there is no single perfect time. Research...
