Leverage the deep knowledge of one of Australia’s leading independent LinkedIn training specialists, Karen Hollenbach.

We partner with organisations seeking a specialist business LinkedIn adviser to help you and your team develop your LinkedIn strategy. By providing on-going and best practice advice, we’ll teach you how to unlock the key features of LinkedIn for your business goals.

Karen developed tailor-made training sessions for our employees and delivered these remotely. The first was an introductory session about social media and maintaining privacy and professionalism. The second was a LinkedIn deep dive. The sessions were well-received. The second session, in particular, has prompted employees to go in an review their profiles. Karen was lovely to deal with and I wouldn’t hesitate to use her services again.

Satrina Brandt

General Manager - People & Culture, Queensland Cricket


Our LinkedIn Business Training is tailored to the individual needs of your company and industry. Amplify your sales and marketing strategy with a LinkedIn strategy and content marketing plan to unlock LinkedIn for your business. We’ve worked with many clients across many industries and draw on our deep knowledge of LinkedIn to help you leverage the relevant features for your unique requirements.

Learn how to position your brand, your team and your services on LinkedIn.

  • Develop a consistent team approach with Professional LinkedIn Profile updates
  • Create a professional LinkedIn Company Page that helps you attract, acquire and engage your ideal clients
  • Explore the role of LinkedIn Company Page updates and LinkedIn advertising


We’ll help you find your voice and tell your company story to help you better attract your ideal clients on LinkedIn and across other more ‘social’ digital platforms and can also work with you on quarterly LinkedIn content marketing plans for profiles and company pages.

  • How to Audit & Update your team’s LinkedIn profiles so they consistently reflect your brand
  • How to Create or Refresh your LinkedIn Company Page
  • How to Develop a LinkedIn Company page Follower strategy leveraging your current internal & external communication channels
  • How to Engage with your LinkedIn audience – sharing relevant and value adding updates


  • Understanding LinkedIn for Business
  • Reviewing Your Current LinkedIn Footprint
  • How to Claim Your Real Estate on LinkedIn with a Company Page
  • How to Brand Yourself & Your Business on LinkedIn
  • How to Network & Start More Conversations on LinkedIn
  • Daily LinkedIn Rituals to Help You Maximise LinkedIn for Business
  • Establishing Thought Leadership & Generating Leads with LinkedIn Articles

We brought Karen in to coach our network of volunteers on leveraging LinkedIn – both for enhancing engagement for the groups they manage and well as their own professional profiles. She did an excellent job of customising the presentation to our needs and went the extra mile to include specific case studies and examples of those in the room. She was warm and engaging and very well received. In a nutshell? “She nailed it!”

Peter Muntz

Communications Manager, International Education Association of Australia (IEAA)

I engaged Think Bespoke’s services to educate my regional team and I on how to maximise LinkedIn for Steel Mains. Karen trained us on LinkedIn Profiles and how to navigate our Company page. Karen provided invaluable insights on our Company Page strategy which will be essential for growing our organisation in the future. I highly recommend Karen’s hands on approach to group and 1:1 training.Jo El Zein

Jo EL Zein

Regional Sales Manager - South East Australia / Asia-Pacific, Steel Mains


We work with peak bodies and member organisations across Australia to deliver online learning solutions for their teams. We can develop LinkedIn training webinars to suit the needs of your team to help guide your organisation through understanding LinkedIn for Business. Our unique and best practice approach is practical and easy to implement and leverages the key features of LinkedIn to help you achieve your goals.

Online seminars, training via Zoom, tailored webinars and easy to follow downloads are available to suit your team’s preferred learning style, timeline and budget.