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Maximise the power of LinkedIn with our customised training solutions, including corporate, 1:1 and self guided training tailored to the needs of your team.

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Find your voice and tell your story online with our unique and best practice approach to LinkedIn. For individuals and organisations.

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common mistakes made on linkedin

9 Most Common Mistakes I See People Make on LinkedIn

While I’m a glass is half full kind of person, I was recently reviewing our LinkedIn Company Page analytics and noticed my article on the 3 Worst Things You Can Do on LinkedIn, got so much interest. Some readers like to know what to avoid when they are on...

Podcast: My LinkedIn Journey & How LinkedIn Can Help Your Career

After guest speaking at a business women’s breakfast, I was approached by Natalie Hughes to be interviewed on Miss Independent Podcast, a series of conversations Natalie has with successful women who share their career and business stories, work experiences,...

The Differences Between Your LinkedIn Profile & Resume

In Australia 4 out of 5 people have a LinkedIn profile and searching LinkedIn is increasingly the first step for professionals, recruiters and hiring managers who are seeking people with particular skills and experience for potential projects, collaborations and...
how to audit your teams linkedin profiles

How to Audit Your Team’s LinkedIn Profiles

If you’ve been given the responsibility to audit or update your team’s LinkedIn Profiles, there are a number of key LinkedIn profile features I recommend you include in your review. I find what stops people from being more active on LinkedIn is that...

4 Easy Steps to Conduct Potential Client Search on LinkedIn

If you’ve recently updated your LinkedIn profile based on the two most important questions we advise our clients for transforming their LinkedIn results, then you are ready to be more active on LinkedIn! Here are the 4 steps you need to follow to conduct...
the anatomy of a linkedin company page

Beginner’s Guide: The Anatomy of a LinkedIn Company Page

If you’re new to managing your organisation’s LinkedIn company page, today’s article provides a handy overview of the anatomy of a LinkedIn company page for page admins to help you view, edit, engage with, and analyse all aspects of your...

A Beginner’s Guide: How to Create a LinkedIn Company Page for Your Organisation

LinkedIn is an essential online touchpoint for any business, social enterprise or educational institution.  A lesser known LinkedIn feature is the option to create a LinkedIn Company Page for your business or organisation to help you get found on LinkedIn. The...
What I Have Learnt From Writing a Weekly Blog for 5 years

What I Have Learnt from Writing a Weekly Business Blog for 5 Years

If you are new to blogging, thinking about taking a more strategic approach to your content marketing or trying to connect more of your online dots beyond your social media posts, it is my hope that today’s article will help you develop a stronger framework for...

How to Develop a Client Profile for Social Media

In many ways social media has become one of the many ‘must have’ components of a business, and this can put undue pressure on the growing organisation who’s marketing department is already stretched keeping up with email campaigns and trade events....
how content marketing and corporate storytelling can help your brand

How Content Marketing and Corporate Storytelling Can Help Your Brand

If you are new to the concept of Content Marketing, today I’m sharing my insights on how this approach has helped my clients and how it can help you too. I’m not the first to write about content marketing, and I certainly will not be the last. I view it as...

How Storytelling Can Help You Build Your Business

I was recently asked to be part of an expert panel about Social Media and storytelling. We talked all things engagement, building an audience, building your message and telling great stories through social media to build your business and brand. Here’s...

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