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Think Bespoke provides specialist LinkedIn training and content marketing strategy.

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Maximise the power of LinkedIn with our customised training solutions, including corporate, 1:1 and self guided training tailored to the needs of your business.

Professional LinkedIn Profiles

Find your voice and tell your story online with our unique and best practice approach to LinkedIn. We work with business leaders and business owners across Australia.

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Develop a content marketing strategy and maximise your online assets. Attract, acquire and engage your ideal clients online. Done for you options available.

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How to Add a Background Image to your LinkedIn Profile

How to Add a Background Image to Your LinkedIn Profile

As you start to take your personal branding more seriously, the photography you use within your business to promote your business will become more important. With your LinkedIn Profile, you can have a headshot photo AND a background image, which should have the same...
How to maximise LinkedIn in 2018

How to Maximise LinkedIn in 2018

I’m enjoying watching LinkedIn make the transition from being the ugly duckling to the swan. Okay, okay, there’s still quite a few features LinkedIn could clean up before we are in swan territory, but the changes over the last 12 months, since Microsoft...
How to update contact details on your linkedin profile

How to Update Contact Details on Your LinkedIn Profile

When my team and I conduct LinkedIn Profile Audits, one of the first steps we do is review your contact details. Depending on your public profile settings, it is your connections who can see most of your contact details, which can include your primary email, office...
How to Unlock LinkedIn for Business

How to Unlock LinkedIn for Business: Q&A with Karen Hollenbach

This month I commenced the 2018 training program for Think Bespoke’s popular LinkedIn for Business online seminar series. I first wrote and ran this program last year in response to many new clients wanting to understand how they could use LinkedIn for their...
how to network more effectively on linkedin

How to Network More Effectively on LinkedIn

Today’s article is designed to help you understand the role of LinkedIn as a professional networking platform that can serve your goals better if you know how to use it more effectively. I’ll also provide you with what may be relatable context on why some...
best practice tips for linkedin company page management

4 Best Practice Tips for LinkedIn Company Page Management

Today’s article is for those of you who manage the LinkedIn Company Page for your organisation or on behalf of your clients. You’re either a digital communications specialist or the person who manages social media for the organisation. LinkedIn Company...
How to maximise your organisation's linkedin presence with a company page

How to Maximise Your Organisation’s LinkedIn Presence with a Company Page

Your organisation’s LinkedIn Company page is an invaluable way to showcase your organisation, attract potential clients and employees. You’ll need imagery consistent with your website, as well as a plan for the type of content that’s relevant for...
What I Have Learnt From Writing a Weekly Blog for 5 years

What I Have Learnt from Writing a Weekly Business Blog for 5 Years

If you are new to blogging, thinking about taking a more strategic approach to your content marketing or trying to connect more of your online dots beyond your social media posts, it is my hope that today’s article will help you develop a stronger framework for...

How to Develop a Client Profile for Social Media

In many ways social media has become one of the many ‘must have’ components of a business, and this can put undue pressure on the growing organisation who’s marketing department is already stretched keeping up with email campaigns and trade events....
how content marketing and corporate storytelling can help your brand

How Content Marketing and Corporate Storytelling Can Help Your Brand

If you are new to the concept of Content Marketing, today I’m sharing my insights on how this approach has helped my clients and how it can help you too. I’m not the first to write about content marketing, and I certainly will not be the last. I view it as...

How Storytelling Can Help You Build Your Business

I was recently asked to be part of an expert panel about Social Media and storytelling. We talked all things engagement, building an audience, building your message and telling great stories through social media to build your business and brand. Here’s...