If you’ve heard me speak about LinkedIn you’ll know I talk about the idea of Linkedinitis. This is where you know you need to be on LinkedIn but you are not sure what to do when you are there. Today’s article will help you finally unlock LinkedIn for...

Job search on LinkedIn will serve you well in a number of ways beyond just applying for advertised positions. It is also a key research step, giving you a sense of the types of roles available in your industry, the key selection criteria and the recruiters who are...

As you start to take your personal branding more seriously, the photography you use within your business to promote your business will become more important. With your LinkedIn Profile, you can have a headshot photo AND a background image, which should have the same...

While I’m a glass is half full kind of person, I was recently reviewing our LinkedIn Company Page analytics and noticed my article on the 3 Worst Things You Can Do on LinkedIn, got so much interest. Some readers like to know what to avoid when they are on...

In today’s article I provide you with a framework to decide how LinkedIn can serve you better and I’ll explore 5 key elements of your LinkedIn Profile that can help you stand out from the crowd on LinkedIn. When was the last time you Googled yourself? Next time...

If you are new to blogging, thinking about taking a more strategic approach to your content marketing or trying to connect more of your online dots beyond your social media posts, it is my hope that today’s article will help you develop a stronger framework for...

In many ways social media has become one of the many ‘must have’ components of a business, and this can put undue pressure on the growing organisation who’s marketing department is already stretched keeping up with email campaigns and trade events....

If you are new to the concept of Content Marketing, today I’m sharing my insights on how this approach has helped my clients and how it can help you too. I’m not the first to write about content marketing, and I certainly will not be the last. I view it as...

I was recently asked to be part of an expert panel about Social Media and storytelling. We talked all things engagement, building an audience, building your message and telling great stories through social media to build your business and brand. Here’s...