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Maximise the power of LinkedIn with our customised training solutions, including corporate, 1:1 and self guided training tailored to the needs of your business.

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Find your voice and tell your story online with our unique and best practice approach to LinkedIn. We work with business leaders and business owners across Australia.

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Essential Tips for Updating Your LinkedIn Profile Photo & Background Image

Essential Tips for Updating Your LinkedIn Profile Photo & Background Image

If you are thinking about reviewing your image choices on your LinkedIn Profile, then you need to start with your LinkedIn Profile photo and your LinkedIn Profile background image. The good news is that these are both free features for all LinkedIn members. Well...
5 steps to improve your linkedin profile

5 Steps to Improve Your LinkedIn Profile

The older I get the faster the years seem to pass. And so when new clients or colleagues apologise to me when they finally decide to engage my services, I smile. Because I understand how busy life is and that LinkedIn is on your important, and not urgent, to do list....
How to Grow you connections on linkedin

How to Expand Your Connections on LinkedIn

I would like to share with you why being connected with everyone you know on LinkedIn is important and how to increase your connections. Please know that my approach is based on good manners and treating people with respect, which means the principles I will explore...
how to audit your team's linkedin profiles

How to Audit Your Team’s LinkedIn Profiles

If you’ve been given the responsibility to audit or update your team’s LinkedIn Profiles, there are a number of key LinkedIn profile features I recommend you include in your review. I find what stops people from being more active on LinkedIn is that...

How to Use LinkedIn to Find a Job

The good news for job seekers, or those starting to think about their next career move, is that if you take your profile on LinkedIn seriously, then it could be the tool that helps you find your next job! Please find below my suggestions for how to use LinkedIn to...
best practice linkedin company page management

5 Best Practice Tips for Managing Your LinkedIn Company Page

If you’re yet to create a LinkedIn company page for your business, or have been given the task to manage the LinkedIn company page for your employer, here’s an introduction to our best practice tips for managing your LinkedIn Company Page. This LinkedIn...
how to audit your team's linkedin profiles

How to Audit Your Team’s LinkedIn Profiles

If you’ve been given the responsibility to audit or update your team’s LinkedIn Profiles, there are a number of key LinkedIn profile features I recommend you include in your review. I find what stops people from being more active on LinkedIn is that...
What I Have Learnt From Writing a Weekly Blog for 5 years

What I Have Learnt from Writing a Weekly Business Blog for 5 Years

If you are new to blogging, thinking about taking a more strategic approach to your content marketing or trying to connect more of your online dots beyond your social media posts, it is my hope that today’s article will help you develop a stronger framework for...

How to Develop a Client Profile for Social Media

In many ways social media has become one of the many ‘must have’ components of a business, and this can put undue pressure on the growing organisation who’s marketing department is already stretched keeping up with email campaigns and trade events....
how content marketing and corporate storytelling can help your brand

How Content Marketing and Corporate Storytelling Can Help Your Brand

If you are new to the concept of Content Marketing, today I’m sharing my insights on how this approach has helped my clients and how it can help you too. I’m not the first to write about content marketing, and I certainly will not be the last. I view it as...

How Storytelling Can Help You Build Your Business

I was recently asked to be part of an expert panel about Social Media and storytelling. We talked all things engagement, building an audience, building your message and telling great stories through social media to build your business and brand. Here’s...