While I’m a glass is half full kind of person, I was recently reviewing our LinkedIn Company Page analytics and noticed my article on the 3 Worst Things You Can Do on LinkedIn, got so much interest. Some readers like to know what to avoid when they are on...

After guest speaking at a business women’s breakfast, I was approached by Natalie Hughes to be interviewed on Miss Independent Podcast, a series of conversations Natalie has with successful women who share their career and business stories, work experiences,...

In Australia 4 out of 5 people have a LinkedIn profile and searching LinkedIn is increasingly the first step for professionals, recruiters and hiring managers who are seeking people with particular skills and experience for potential projects, collaborations and...

If you’ve been given the responsibility to audit or update your team’s LinkedIn Profiles, there are a number of key LinkedIn profile features I recommend you include in your review. I find what stops people from being more active on LinkedIn is that...

If you’ve recently updated your LinkedIn profile based on the two most important questions we advise our clients for transforming their LinkedIn results, then you are ready to be more active on LinkedIn! Here are the 4 steps you need to follow to conduct...

If you are new to blogging, thinking about taking a more strategic approach to your content marketing or trying to connect more of your online dots beyond your social media posts, it is my hope that today’s article will help you develop a stronger framework for...

In many ways social media has become one of the many ‘must have’ components of a business, and this can put undue pressure on the growing organisation who’s marketing department is already stretched keeping up with email campaigns and trade events....

If you are new to the concept of Content Marketing, today I’m sharing my insights on how this approach has helped my clients and how it can help you too. I’m not the first to write about content marketing, and I certainly will not be the last. I view it as...

I was recently asked to be part of an expert panel about Social Media and storytelling. We talked all things engagement, building an audience, building your message and telling great stories through social media to build your business and brand. Here’s...