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Maximise the power of LinkedIn with our customised training solutions, including corporate, 1:1 and self guided training tailored to the needs of your business.

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Find your voice and tell your story online with our unique and best practice approach to LinkedIn. We work with business leaders and business owners across Australia.

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Develop a content marketing strategy and maximise your online assets. Attract, acquire and engage your ideal clients online. Done for you options available.

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How to Use LinkedIn to Find a Job

The good news for job seekers, or those starting to think about their next career move, is that if you take your profile on LinkedIn seriously, then it could be the tool that helps you find your next job! Please find below my suggestions for how to use LinkedIn to...
how to network more effectively on linkedin

How to Network More Effectively on LinkedIn

Today’s article is designed to help you understand the role of LinkedIn as a professional networking platform that can serve your goals better if you know how to use it more effectively. I’ll also provide you with what may be relatable context on why some...
how to publish a linkedin article

How To Publish a LinkedIn Article

If you are thinking about using LinkedIn and the LinkedIn article feature, the good news is that LinkedIn now invites all members to join the conversation and share their own perspectives via long-form posts. Publishing long form posts on LinkedIn was once the domain...
How to maximise LinkedIn in 2018

How to Maximise LinkedIn in 2018

I’m enjoying watching LinkedIn make the transition from being the ugly duckling to the swan. Okay, okay, there’s still quite a few features LinkedIn could clean up before we are in swan territory, but the changes over the last 12 months, since Microsoft...
How to Add a Background Image to your LinkedIn Profile

How to Add a Background Image to Your LinkedIn Profile

As you start to take your personal branding more seriously, the photography you use within your business to promote your business will become more important. With your LinkedIn Profile, you can have a headshot photo AND a background image, which should have the same...
how to drive brand awareness with linkedin advertising

How to Drive Brand Awareness using LinkedIn Advertising

LinkedIn has recently published a very helpful guide on how to drive brand awareness on LinkedIn. Interestingly, the focus at the end of the guide is for you to invest in one of the variety of ways you can advertise on LinkedIn. We’re guessing this big push from...
The Best Times to Post on LinkedIn

The Best Times to Post on LinkedIn

The question I am increasingly asked when I work with digital communication and marketing teams is “When is the best time to post on LinkedIn?” The short answer is, it depends. The best times to post on LinkedIn will depend on a number of factors including...

How to Develop a Client Profile for Social Media

In many ways social media has become one of the many ‘must have’ components of a business, and this can put undue pressure on the growing organisation who’s marketing department is already stretched keeping up with email campaigns and trade events....
how content marketing and corporate storytelling can help your brand

How Content Marketing and Corporate Storytelling Can Help Your Brand

If you are new to the concept of Content Marketing, today I’m sharing my insights on how this approach has helped my clients and how it can help you too. I’m not the first to write about content marketing, and I certainly will not be the last. I view it as...

How Storytelling Can Help You Build Your Business

I was recently asked to be part of an expert panel about Social Media and storytelling. We talked all things engagement, building an audience, building your message and telling great stories through social media to build your business and brand. Here’s...