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Maximise the power of LinkedIn with our customised training solutions, including corporate, 1:1 and self guided training tailored to the needs of your business.

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Find your voice and tell your story online with our unique and best practice approach to LinkedIn. We work with individuals and organisations across Australia.

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Learn LinkedIn at your own pace with our reliable and transformative resources based on the proven techniques we’ve used with clients since 2010.

how to create and share content on linkedin

Your Personal Guide to Sharing and Creating Content on LinkedIn

Whether you are one of the key leaders who represents your organisation or are someone who’s wishing to raise your profile within your industry, sharing content via your LinkedIn Profile is a great way to stay top of mind with your LinkedIn community, share your...
3 worst thinks you can do on linkedin

The 3 Worst Things You Can Do on LinkedIn

Before I dive into sharing the 3 worst things you can do on LinkedIn, please allow me to introduce myself (if you are new to Think Bespoke’s community). My name is Karen Hollenbach and I help individuals and organisations unlock LinkedIn for their professional...
How to Grow you connections on linkedin

How to Expand Your Connections on LinkedIn

I would like to share with you why being connected with everyone you know on LinkedIn is important and how to increase your connections. Please know that my approach is based on good manners and treating people with respect, which means the principles I will explore...
common mistakes made on linkedin

9 Most Common Mistakes I See People Make on LinkedIn

While I’m a glass is half full kind of person, I was recently reviewing our LinkedIn Company Page analytics and noticed my article on the 3 Worst Things You Can Do on LinkedIn, got so much interest. Some readers like to know what to avoid when they are on...
Essential Tips for Updating Your LinkedIn Profile Photo & Background Image

Essential Tips for Updating Your LinkedIn Profile Photo & Background Image

If you are thinking about reviewing your image choices on your LinkedIn Profile, then you need to start with your LinkedIn Profile photo and your LinkedIn Profile background image. The good news is that these are both free features for all LinkedIn members. Well...

A Beginner’s Guide: How to Create a LinkedIn Company Page for Your Organisation

LinkedIn is an essential online touchpoint for any business, social enterprise or educational institution.  A lesser known LinkedIn feature is the option to create a LinkedIn Company Page for your business or organisation to help you get found on LinkedIn. The...
How to add ore remove admins from Linkedin

How to Add or Remove Administrators from your Organisation’s LinkedIn Company Page

I’m spending more and more time these days training professionals who’ve been allocated the task of managing their organisation’s LinkedIn company page. In some cases, these individuals have some knowledge of managing their organisation’s...
What I Have Learnt From Writing a Weekly Blog for 5 years

What I Have Learnt from Writing a Weekly Business Blog for 5 Years

If you are new to blogging, thinking about taking a more strategic approach to your content marketing or trying to connect more of your online dots beyond your social media posts, it is my hope that today’s article will help you develop a stronger framework for...

How to Develop a Client Profile for Social Media

In many ways social media has become one of the many ‘must have’ components of a business, and this can put undue pressure on the growing organisation who’s marketing department is already stretched keeping up with email campaigns and trade events....
how content marketing and corporate storytelling can help your brand

How Content Marketing and Corporate Storytelling Can Help Your Brand

If you are new to the concept of Content Marketing, today I’m sharing my insights on how this approach has helped my clients and how it can help you too. I’m not the first to write about content marketing, and I certainly will not be the last. I view it as...

How Storytelling Can Help You Build Your Business

I was recently asked to be part of an expert panel about Social Media and storytelling. We talked all things engagement, building an audience, building your message and telling great stories through social media to build your business and brand. Here’s...

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