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Maximise the power of LinkedIn with our customised training solutions, including corporate, 1:1 and self guided training tailored to the needs of your business.

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Find your voice and tell your story online with our unique and best practice approach to LinkedIn. We work with business leaders and business owners across Australia.

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how to network more effectively on linkedin

How to Network More Effectively on LinkedIn

Today’s article is designed to help you understand the role of LinkedIn as a professional networking platform that can serve your goals better if you know how to use it more effectively. I’ll also provide you with what may be relatable context on why some...
how to browse linkedin profiles anonymously

How To Browse LinkedIn Profiles Anonymously

Updated April 2017 One of the many things I love about using LinkedIn as a business and career tool is the ability to change features within my settings, depending on my goals for leveraging this platform. The default when you set up your LinkedIn Profile means when...

The Differences Between Your LinkedIn Profile & Resume

In Australia 4 out of 5 people have a LinkedIn profile and searching LinkedIn is increasingly the first step for professionals, recruiters and hiring managers who are seeking people with particular skills and experience for potential projects, collaborations and...
How to maximise LinkedIn in 2018

How to Maximise LinkedIn in 2018

I’m enjoying watching LinkedIn make the transition from being the ugly duckling to the swan. Okay, okay, there’s still quite a few features LinkedIn could clean up before we are in swan territory, but the changes over the last 12 months, since Microsoft...

How to Use LinkedIn to Find a Job

The good news for job seekers, or those starting to think about their next career move, is that if you take your profile on LinkedIn seriously, then it could be the tool that helps you find your next job! Please find below my suggestions for how to use LinkedIn to...
best practice linkedin company page management

5 Best Practice Tips for Managing Your LinkedIn Company Page

If you’re yet to create a LinkedIn company page for your business, or have been given the task to manage the LinkedIn company page for your employer, here’s an introduction to our best practice tips for managing your LinkedIn Company Page. This LinkedIn...
how to audit your team's linkedin profiles

How to Audit Your Team’s LinkedIn Profiles

If you’ve been given the responsibility to audit or update your team’s LinkedIn Profiles, there are a number of key LinkedIn profile features I recommend you include in your review. I find what stops people from being more active on LinkedIn is that...
What I Have Learnt From Writing a Weekly Blog for 5 years

What I Have Learnt from Writing a Weekly Business Blog for 5 Years

If you are new to blogging, thinking about taking a more strategic approach to your content marketing or trying to connect more of your online dots beyond your social media posts, it is my hope that today’s article will help you develop a stronger framework for...

How to Develop a Client Profile for Social Media

In many ways social media has become one of the many ‘must have’ components of a business, and this can put undue pressure on the growing organisation who’s marketing department is already stretched keeping up with email campaigns and trade events....
how content marketing and corporate storytelling can help your brand

How Content Marketing and Corporate Storytelling Can Help Your Brand

If you are new to the concept of Content Marketing, today I’m sharing my insights on how this approach has helped my clients and how it can help you too. I’m not the first to write about content marketing, and I certainly will not be the last. I view it as...

How Storytelling Can Help You Build Your Business

I was recently asked to be part of an expert panel about Social Media and storytelling. We talked all things engagement, building an audience, building your message and telling great stories through social media to build your business and brand. Here’s...