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Maximise the power of LinkedIn with our customised training solutions, including corporate, 1:1 and self guided training tailored to the needs of your business.

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How to maximise your time on linkedin

How to Maximise Your Time on LinkedIn

Once you’ve updated your LinkedIn Profile, it’s time to be more active on LinkedIn. And this is where I see a lot of professionals get stuck. They are not sure where to begin and may also be too busy to dedicate headspace to researching detailed tutorials...
How to maximise LinkedIn in 2018

How to Maximise LinkedIn in 2018

I’m enjoying watching LinkedIn make the transition from being the ugly duckling to the swan. Okay, okay, there’s still quite a few features LinkedIn could clean up before we are in swan territory, but the changes over the last 12 months, since Microsoft...
how to use linkedin, linkedin for business, linkedin for career, melbourne

Suffering from LinkedInitis? Here’s the Treatment You Need

If you’ve heard me speak on the topic of LinkedIn, then you’ll have had a chuckle to yourself when you’ve heard me explain ‘LinkedInitis’. It’s a term I affectionately use to describe a condition where people know they should spend...

The Differences Between Your LinkedIn Profile & Resume

In Australia 4 out of 5 people have a LinkedIn profile and searching LinkedIn is increasingly the first step for professionals, recruiters and hiring managers who are seeking people with particular skills and experience for potential projects, collaborations and...
how to publish a linkedin article

How To Publish a LinkedIn Article

If you are thinking about using LinkedIn and the LinkedIn article feature, the good news is that LinkedIn now invites all members to join the conversation and share their own perspectives via long-form posts. Publishing long form posts on LinkedIn was once the domain...
how to repurpose your b2b blog on linkedin

How & Why You Should Re-Purpose Your Blog on LinkedIn

The online content choices you make for your business are hopefully driven by what’s relevant to your organisational brand and what your community values.  In some ways blogs have become the domain of the B2B (Business to Business) focused organisation. Blogs...
best practice linkedin company page management

5 Best Practice Tips for Managing Your LinkedIn Company Page

If you’re yet to create a LinkedIn company page for your business, or have been given the task to manage the LinkedIn company page for your employer, here’s an introduction to our best practice tips for managing your LinkedIn Company Page. This LinkedIn...
What I Have Learnt From Writing a Weekly Blog for 5 years

What I Have Learnt from Writing a Weekly Business Blog for 5 Years

If you are new to blogging, thinking about taking a more strategic approach to your content marketing or trying to connect more of your online dots beyond your social media posts, it is my hope that today’s article will help you develop a stronger framework for...

How to Develop a Client Profile for Social Media

In many ways social media has become one of the many ‘must have’ components of a business, and this can put undue pressure on the growing organisation who’s marketing department is already stretched keeping up with email campaigns and trade events....
how content marketing and corporate storytelling can help your brand

How Content Marketing and Corporate Storytelling Can Help Your Brand

If you are new to the concept of Content Marketing, today I’m sharing my insights on how this approach has helped my clients and how it can help you too. I’m not the first to write about content marketing, and I certainly will not be the last. I view it as...

How Storytelling Can Help You Build Your Business

I was recently asked to be part of an expert panel about Social Media and storytelling. We talked all things engagement, building an audience, building your message and telling great stories through social media to build your business and brand. Here’s...