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Maximise the power of LinkedIn with our customised training solutions, including corporate, 1:1 and self guided training tailored to the needs of your business.

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Find your voice and tell your story online with our unique and best practice approach to LinkedIn. We work with business leaders and business owners across Australia.

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Develop a content marketing strategy and maximise your online assets. Attract, acquire and engage your ideal clients online. Done for you options available.

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how to publish a linkedin article

How To Publish a LinkedIn Article

If you are thinking about using LinkedIn and the LinkedIn article feature, the good news is that LinkedIn now invites all members to join the conversation and share their own perspectives via long-form posts. Publishing long form posts on LinkedIn was once the domain...
How to maximise your time on linkedin

How to Maximise Your Time on LinkedIn

Once you’ve updated your LinkedIn Profile, it’s time to be more active on LinkedIn. And this is where I see a lot of professionals get stuck. They are not sure where to begin and may also be too busy to dedicate headspace to researching detailed tutorials...
how to network more effectively on linkedin

How to Network More Effectively on LinkedIn

Today’s article is designed to help you understand the role of LinkedIn as a professional networking platform that can serve your goals better if you know how to use it more effectively. I’ll also provide you with what may be relatable context on why some...
how to browse linkedin profiles anonymously

How To Browse LinkedIn Profiles Anonymously

Updated April 2017 One of the many things I love about using LinkedIn as a business and career tool is the ability to change features within my settings, depending on my goals for leveraging this platform. The default when you set up your LinkedIn Profile means when...
How to Unlock LinkedIn for Business

How to Unlock LinkedIn for Business: Q&A with Karen Hollenbach

This month I commenced the 2018 training program for Think Bespoke’s popular LinkedIn for Business online seminar series. I first wrote and ran this program last year in response to many new clients wanting to understand how they could use LinkedIn for their...
best practice linkedin company page management

5 Best Practice Tips for Managing Your LinkedIn Company Page

If you’re yet to create a LinkedIn company page for your business, or have been given the task to manage the LinkedIn company page for your employer, here’s an introduction to our best practice tips for managing your LinkedIn Company Page. This LinkedIn...
how to audit your team's linkedin profiles

How to Audit Your Team’s LinkedIn Profiles

If you’ve been given the responsibility to audit or update your team’s LinkedIn Profiles, there are a number of key LinkedIn profile features I recommend you include in your review. I find what stops people from being more active on LinkedIn is that...
What I Have Learnt From Writing a Weekly Blog for 5 years

What I Have Learnt from Writing a Weekly Business Blog for 5 Years

If you are new to blogging, thinking about taking a more strategic approach to your content marketing or trying to connect more of your online dots beyond your social media posts, it is my hope that today’s article will help you develop a stronger framework for...

How to Develop a Client Profile for Social Media

In many ways social media has become one of the many ‘must have’ components of a business, and this can put undue pressure on the growing organisation who’s marketing department is already stretched keeping up with email campaigns and trade events....
how content marketing and corporate storytelling can help your brand

How Content Marketing and Corporate Storytelling Can Help Your Brand

If you are new to the concept of Content Marketing, today I’m sharing my insights on how this approach has helped my clients and how it can help you too. I’m not the first to write about content marketing, and I certainly will not be the last. I view it as...

How Storytelling Can Help You Build Your Business

I was recently asked to be part of an expert panel about Social Media and storytelling. We talked all things engagement, building an audience, building your message and telling great stories through social media to build your business and brand. Here’s...