About Us
What we do
Think Bespoke helps leaders, organisations and the teams who support them to use LinkedIn with more clarity, confidence and purpose.
The business began with career transition support, resume writing and LinkedIn profile writing. As clients’ needs evolved, so did the work.
Today, we help organisations strengthen executive visibility, support leaders to share their expertise with confidence, and create practical systems for managing LinkedIn activity over time.
Our work brings together LinkedIn strategy, marketing insight, education and careful professional writing.
We do not believe people need to become louder online. We help them become easier to understand, more confident in their contribution and more visible for the right reasons.
Our Story
Think Bespoke has always been grounded in the belief that capable people should be able to explain the value of their work clearly.
Founded by Karen Hollenbach in 2010, the business initially supported professionals navigating career change through resume writing, LinkedIn profile writing and one-to-one guidance.
Over time, that work expanded. Clients increasingly needed support not only with individual profiles, but with executive visibility, thought leadership, team capability and the practical work of building a more consistent LinkedIn presence across an organisation.
Today, Think Bespoke works with leaders, professional services firms, membership organisations, recruitment businesses, education providers, local government and purpose-led organisations across Australia.
The work remains personal and practical. Whether we are helping an executive articulate their expertise, guiding a leadership team, developing a LinkedIn capability program or creating a clearer content rhythm, the aim is the same: to help people show up with greater confidence, consistency and care.
Our Team
Founding Director, LinkedIn Consultant, Trainer and Profile Writer
Karen Hollenbach is the Founding Director of Think Bespoke and a LinkedIn Consultant, Trainer and Profile Writer.
She works with leaders, executive teams, and the Marketing, Communications and HR professionals who support them to build a stronger, more credible presence on LinkedIn.
Karen’s work combines LinkedIn strategy, marketing insight, education and careful professional writing. Her approach is practical, human and commercially aware, helping clients communicate with clarity and confidence without sounding scripted or feeling pressured to become louder online.
Karen has worked with organisations across professional services, financial services, education, associations, local government, recruitment and purpose-led sectors. She also supports senior professionals navigating career transition, board pathways and portfolio careers.
Registered VIT Teacher | Bachelor of Business, Marketing | Graduate Diploma of Education | Diploma of Management
Content Strategy and Digital Support
Debbie Hatswell supports Think Bespoke clients with content strategy, digital implementation and practical content support.
Her background in senior financial services roles and content marketing brings useful structure to projects involving LinkedIn Company Page activity, content planning and the systems needed to support a consistent online presence.
Debbie works alongside Karen on selected organisational projects where clients need practical help translating strategic direction into clear, usable digital content.
Organisations we have supported
Think Bespoke has worked with organisations across professional services, financial services, education, associations, local government, recruitment and purpose-led sectors.
Our clients come to us when they want their leaders, teams and organisation to show up on LinkedIn with greater clarity, confidence and purpose.
How can your organisation strengthen its LinkedIn presence?
Think Bespoke supports organisations with:
- Executive Visibility Programs for leadership teams
- LinkedIn training for leaders, boards and client-facing teams
- mentoring for Marketing, Communications and HR teams
- executive profile audits and profile writing
- Company Page and content strategy support
- practical guidance aligned with your organisation’s priorities, people and reputation
Tell us about the challenge you are looking to address and we will recommend a practical next step.