How to Publish a LinkedIn Article from Your Profile

LinkedIn articles give you room to share a more detailed perspective than a typical post.

They can be useful when you have an idea that needs more context: a considered industry view, a practical guide, a client lesson, a professional reflection or a story that helps people understand your experience more clearly.

For leaders, subject-matter experts and consultants, articles can support thought leadership without requiring a fixed publishing schedule. You can publish when you have something worthwhile to say.

When a LinkedIn article is the right format

An article is usually more useful than a short post when you want to:

• explain a complex issue in more depth

• share a practical framework or guide

• bring together lessons from your work

• provide context around a sector change

• tell a longer professional story

• create a piece of content you can refer people back to over time

LinkedIn recommends articles for long-form storytelling and detailed perspectives, with a suggested length of around 500 to 1,000 words.

How to start a LinkedIn article

From your LinkedIn homepage on desktop:

1. Go to the sharing area near the top of the feed.
2. Select Write article.
3. If you manage a LinkedIn Page as a super admin or content admin, choose whether you want to publish from your personal profile or from the Page.
4. Add a cover image, headline and article content.
5. Use the formatting tools to add headings, images, links, embeds, quotes, lists or dividers where they genuinely help the reader.
6. Preview the article before publishing.
7. Add a short introduction explaining what the article is about and why it may be useful.
8. Publish.

LinkedIn’s current creator guidance confirms that articles can include rich visuals, native video and embedded content, making them suitable for more detailed narrative or expertise-led content. 

Write for the reader, not the publishing tool

The strongest LinkedIn articles are not simply long posts.

They have a clear point of view, a useful structure and a reason for existing. Before you begin, consider:

• Who is this for?

• What question, challenge or opportunity does it address?

• What will the reader understand or be able to do by the end?

• What experience or perspective can I bring that makes the article more useful?

A practical title, short introduction and clear headings will help people decide whether the article is relevant to them.

Use your professional experience as the starting point

For many Think Bespoke clients, the best article ideas already exist in their work.

They may come from:

• questions clients ask repeatedly

• changes affecting the sector

• leadership lessons from a recent project

• a conference, report or industry conversation

• a professional principle that guides your work

• a perspective that is difficult to explain in a short LinkedIn post

The article does not need to be formal or overly polished. It simply needs to offer something clear, credible and useful.

Add visuals where they support the story

A cover image can help set the tone for the article. You can also add images, video or embedded material within the article where it adds context or helps explain an idea.

Use visuals sparingly. A useful article does not need to be heavily designed. The focus should remain on the quality of the thinking and the usefulness of the content.

Give people a reason to read it

Before publishing, take time to write the short commentary that appears with the article.

This is your opportunity to explain:

• what the article is about

• who it may be useful for

• the question or experience that prompted it

• one idea you hope readers will take away

A thoughtful introduction is more useful than simply announcing that you have written a new article.

Articles, newsletters and website blogs each have a different role

A LinkedIn article can be a useful home for a substantial piece of professional insight. It does not need to become a newsletter, and it does not need to replace your website blog.

A newsletter works best when you are prepared to publish with some regularity and want to build an ongoing subscriber audience. A website blog is usually more appropriate for long-term search visibility, service-led content and material you want to own and update over time.

A LinkedIn article is often most valuable when it supports a specific conversation, professional perspective or piece of thought leadership.

Repurpose carefully

You can adapt a website blog into a LinkedIn article, but avoid publishing exactly the same version in both places.

Rework the introduction, adjust the structure for LinkedIn readers and bring in a more personal or experience-led perspective. This gives the article its own purpose on the platform while allowing the website version to remain your more permanent reference point.

The best approach is to treat LinkedIn articles as part of your broader content mix, not as a replacement for every other channel.

Looking for LinkedIn support in Australia?

Think Bespoke is a Melbourne-based LinkedIn consultancy supporting professionals, leaders and organisations across Australia.

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