How to Create a LinkedIn Company Page

A LinkedIn Company Page gives your organisation an official presence on LinkedIn. It can help clients, prospective employees, partners, referrers and professional peers understand what you do, who you serve and the people behind the organisation.

For smaller businesses, professional services firms, consultants, social enterprises and member-based organisations, a Company Page can also provide the organisational link behind individual LinkedIn profiles.

When employees, founders or team members list the organisation correctly in their Experience section, the Company Page logo appears beside the role and helps create a more connected professional presence.

You do not need a large content team or an ambitious posting schedule to create a Company Page.

The first step is to establish an accurate, well-presented Page that reflects your organisation clearly.

From there, you can decide how actively it should support your wider communications, recruitment, executive visibility or business development activity.

For a broader strategic view, read 10 Things You Need to Know about LinkedIn Company Pages.

Before you create a Company Page

You need a personal LinkedIn profile using your real name before you can create or manage a Company Page. LinkedIn also requires your account to have more than one connection before you can create a Page.

Before creating a new Page, search LinkedIn to check whether one already exists for your organisation. If a Page is already in place, it may be better to request admin access rather than create a duplicate.

A Company Page is the right starting point for most organisations.

Showcase Pages are designed for distinct brands, business units or initiatives and can only be created from an existing Company or University Page.

How to create your LinkedIn Company Page

To create a LinkedIn Company Page from desktop:

1. Log in to LinkedIn using your personal profile.
2. Select For Business in the top-right corner of LinkedIn.
3. Choose Create a Company Page.
4. Select the relevant Page type. For most businesses and organisations, this will be Company.
5. Add your organisation’s name, public LinkedIn URL, website, industry, organisation size, organisation type and tagline.
6. Upload your logo and add a banner image.
7. Confirm that you are authorised to act on behalf of the organisation.
8. Select Create Page.
9. Complete the remaining details from the Page admin view.

The exact interface may change over time, but the principle remains the same: use your personal profile to create the organisation’s official Page, then complete the Page details carefully.

Complete the basics before you share the Page

A Company Page does not need to be perfect on day one. It should, however, be complete enough that someone visiting it can quickly understand your organisation.

Before sharing the Page more widely, review:

• organisation name, logo and banner image

• website link and contact details

• industry, organisation size and organisation type

• a clear About section explaining what you do, who you help and where your expertise sits

• relevant locations or office details

• a concise list of specialities or service areas

• a call to action that takes visitors somewhere useful

• employee links, so current team members are connected to the correct Company Page through their profiles

LinkedIn recommends completing all Page sections and notes that complete Pages are more discoverable and may receive more weekly views than incomplete Pages.

Write your About section clearly

Your About section should be written for people first. Avoid vague language that sounds impressive but does not explain what your organisation actually does.

For example, instead of saying:

We help organisations thrive in a changing world.

You could say:

We provide LinkedIn training and mentoring for Australian leaders, executive teams and organisations.

The second version is clearer and tells people what you do, who you support and where your work sits. This also helps LinkedIn, search engines and AI-powered tools understand your organisation more accurately.

Before publishing your About section, ask:

• Would a potential client understand what we do?

• Would a prospective employee understand the kind of organisation we are?

• Would a referrer know who to send our way?

• Would our team recognise the way we have described the organisation?

• Is the language specific enough to be useful?

Decide what role the Page will play

Creating a Company Page does not mean you need to begin posting constantly. For some organisations, the Page will primarily support credibility and organisational visibility. For others, it may support recruitment, employer brand, business development, stakeholder engagement, events, partnerships or content distribution.

Your Page may be used to share:

• organisational updates

• client stories

• useful resources

• industry insight

• events or webinars

• media features

• leadership perspectives

• team news

• recruitment or culture content

The important thing is to be clear about what you want the Page to support. A Company Page works best when it has a clear purpose rather than becoming a place where disconnected updates are posted occasionally.

For more on planning your content, read How to Develop a LinkedIn Content Marketing Strategy.

Connect the Page with your people

Your Company Page is one part of your LinkedIn presence. It works best when it is connected to the people behind the organisation.

The Page carries the official organisational story. Leaders, founders, subject-matter experts and client-facing team members can add context, experience and professional judgement. This does not mean everyone in the organisation needs to post frequently.

It does mean your Page should be seen as part of a broader LinkedIn ecosystem that includes:

• the organisation’s official presence

• leadership profiles

• employee profiles

• subject-matter expert voices

• client-facing teams

• content and relationship-building activity

For more on this relationship, read The Page and the Person: Why Your Organisation Needs Both on LinkedIn.

Set up sensible admin access

A Company Page can have multiple admins. This is useful because it means the Page is not dependent on one person’s availability, role or employment status. Consider who needs access and what level of access is appropriate.

For smaller organisations, this may be the founder, business owner, marketing support person or trusted external adviser.

For larger organisations, it may include people from marketing, communications, HR, recruitment or business development.

The key is to make sure the Page can be maintained if someone changes roles, goes on leave or leaves the organisation.

Keep the Page accurate over time

Once your Page is live, review it regularly. Organisation names, services, leadership teams, office locations, strategic priorities and contact details can change. LinkedIn also updates its Page features over time, so it is worth revisiting the admin view periodically to see what is available and whether the Page still reflects the organisation clearly.

A simple quarterly review is often enough for many organisations.

Check:

• Is the About section still accurate?

• Are the logo and banner image current?

• Are services and specialities still relevant?

• Are locations and contact details correct?

• Are the right people listed as admins?

• Are employees connected to the correct Page?

• Does the Page reflect the organisation’s current direction?

A Company Page is part of your wider LinkedIn presence

A well-built Company Page gives your organisation a stronger foundation on LinkedIn. It helps people understand who you are and creates a clearer home for organisational content, employee links and future activity.

Over time, the Page can become part of a broader LinkedIn presence that includes leaders, subject-matter experts, client-facing teams and the conversations your organisation wants to contribute to.

Looking for LinkedIn support for your organisation?

Think Bespoke is a Melbourne-based LinkedIn consultancy supporting leaders, teams and organisations across Australia.

LinkedIn training for leadership teams and internal capability.

LinkedIn mentoring for practical support for leaders, Marketing, Communications and HR teams.

Request a tailored recommendation to discuss Company Page support, executive visibility or a broader LinkedIn approach.