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How to Add Link to the Introduction Section of Your LinkedIn Profile

by LinkedIn Profile, LinkedIn Training

In this article we explore how to add a link to the introduction section of your LinkedIn profile.

When you activate ‘Creator Mode’ via your LinkedIn profile, you can add a link in the introduction section of your LinkedIn profile. It’s just like the ‘link in bio’ option on Instagram, which means some creators are using this feature to point readers to a ‘menu of options’. This is a feature currently available to all LinkedIn members with free or premium accounts.

How to Add a Link to the Introduction Section of your LinkedIn Profile

Turn on creator mode, if you have not already.
Click the Me icon at the top of your LinkedIn homepage, then click View profile.
Click the edit icon (pencil) below your background image on the RH side of your intro card.
Scroll down to the Custom button section and click Edit custom button in the Edit intro pop-up window.
Select Link from the Custom button pop-up window.

From here, you can:

  • Add Link: Add the Link and the Link text you want displayed
  • Edit Link: Click into the existing Link and Link text to edit it
  • Remove Link: Select None to remove a link
Click Save.

Custom Button on LinkedIn Profile

As a Premium Business subscriber, you can add a custom button to your profile. The custom button will link to the URL of your choice and can be edited or deleted anytime. This feature is only available to a select group of LinkedIn Premium Business subscribers.

You can choose to add one of these options as a custom button:

  • Visit my store
  • Visit my website
  • View my portfolio
  • View my blog
  • Book an appointment
  • Request services

Once added, the custom button is displayed on your LinkedIn profile, search results, messages and feed. LinkedIn advises that adding a custom button will replace the profile link available to members who have creator mode turned on.

What is LinkedIn Profile Creator Mode?

Creator mode is a profile setting that can help you grow your reach and influence on LinkedIn. You can turn on creator mode to get access to additional tools and features that help you create content and grow your audience base on LinkedIn.

Want to learn more about LinkedIn Creator Mode? Read this article How to Decide if LinkedIn Creator Mode is Right for You.

Karen Hollenbach, LinkedIn Expert Consultant, Educator & Mentor

Karen Hollenbach, LinkedIn Expert Consultant, Educator & Mentor

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