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How to Add Link to the Introduction Section of Your LinkedIn Profile

by LinkedIn Profile, LinkedIn Training

In this article we explore how to add a link to the introduction section of your LinkedIn profile.

Please note – with the changes to Creator Mode in 2024, this feature is only available if you still have Creator Mode on, or if you have a LinkedIn Premium subscription with your LinkedIn profile.

When you activate ‘Creator Mode’ via your LinkedIn profile, you can add a link in the introduction section of your LinkedIn profile. If you have not already activated Creator Mode, this feature is no longer available if you do not have a LinkedIn premium subscription for your profile. It’s just like the ‘link in bio’ option on Instagram, which means some creators are using this feature to point readers to a ‘menu of options’. 

How to Add a Link to the Introduction Section of your LinkedIn Profile

Keep creator mode on. If you have not activated creator mode prior to this, the feature will not be available.
Click the Me icon at the top of your LinkedIn homepage, then click View profile.
Click the edit icon (pencil) below your background image on the RH side of your intro card.
Scroll down to the Custom button section and click Edit custom button in the Edit intro pop-up window.
Select Link from the Custom button pop-up window.

From here, you can:

  • Add Link: Add the Link and the Link text you want displayed
  • Edit Link: Click into the existing Link and Link text to edit it
  • Remove Link: Select None to remove a link
Click Save.

Custom Button on LinkedIn Profile

As a Premium Business subscriber, you can add a custom button to your profile. The custom button will link to the URL of your choice and can be edited or deleted anytime. This feature is only available to a select group of LinkedIn Premium Business subscribers.

You can choose to add one of these options as a custom button:

  • Visit my store
  • Visit my website
  • View my portfolio
  • View my blog
  • Book an appointment
  • Request services

Once added, the custom button is displayed on your LinkedIn profile, search results, messages and feed. LinkedIn advises that adding a custom button will replace the profile link available to members who have creator mode turned on.

What was LinkedIn Profile Creator Mode?

Creator mode was a profile setting available prior to intro card and custom button features for LinkedIn members with premium subscriptions. If you had Creator Mode activated prior to the change in 2024, you could get access to additional tools and features that helped you create content and grow your audience base on LinkedIn. Some of these features are still available via a free LinkedIn profile membership (e.g. publishing a newsletter), but LinkedIn is now prioritising custom button and highlighting providing services features to LinkedIn members with premium subscriptions.

How to Write a Newsletter on LinkedIn

Karen Hollenbach, LinkedIn Expert Consultant, Educator & Mentor

Karen Hollenbach, LinkedIn Expert Consultant, Educator & Mentor

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