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How to Add a Link to the Introduction Section of Your LinkedIn Profile

by LinkedIn Profile

In this article we explore how to add a link to the introduction section of your LinkedIn profile.

When you activate ‘Creator Mode’ via your LinkedIn profile, you can add a link in the introduction section of your LinkedIn profile. It’s just like the ‘link in bio’ option on Instagram, which means some creators are using this feature to point readers to a ‘menu of options’. While we recommend you keep it simple and use this feature to drive traffic straight to your website, your decision should be guided by your goals for LinkedIn.


How to Add a Link to the Introduction Section of your LinkedIn Profile

Turn on creator mode, if you have not already.
Click the Me icon at the top of your LinkedIn homepage, then click View profile.
Click the edit icon (pencil) below your background image on the RH side of your intro card.
Scroll down to the Website section.
Add the Link and Link Text (optional).
Click Save.

What is Creator Mode?

Creator mode is currently a free feature which can be activated via your LinkedIn profile. It is for LinkedIn members who regularly share updates or commentate on topics in their area of expertise or industry focus. Activating Creator mode helps you grow your reach and influence on LinkedIn and gives you access to additional tools and features (e.g. external link in intro card, LinkedIn Newsletter & LinkedIn Live).

You’re given the option to choose the topics you will commentate on. In the example of my profile, you can see the topics Karen has selected as hashtags below her headline. To activate Creator mode, go to your profile’s Analytics, which can be viewed from your own LinkedIn profile.

The Main Changes to Your LinkedIn Profile with Creator Mode

When you activate Creator Mode from the resources section of your profile dashboard, the Connect button on your profile will change to Follow and LinkedIn displays the number of followers you have in your profile introduction.  When someone sends you a connection request after you turn on Creator mode, they will also follow you while they await your response. Even if you decline their invitation, they will still follow your posts until they manually unfollow you.

With Creator Mode you can also choose to display the topics you post about in your profile introduction as hashtags. This will make it easier for other LinkedIn members to discover your content and follow you.

With Creator Mode activated LinkedIn highlights your original content on your profile by moving your Featured and Activity sections to be first on your profile and the Activity section on your profile will no longer include your likes, comments, and other activities. Your profile’s likes, comments and other activities are still available when you click on See all activity.

Want to learn more about LinkedIn Creator Mode? Read this article How to Decide if LinkedIn Creator Mode is Right for You.

Karen Hollenbach

Karen Hollenbach

As the Founding Director of Think Bespoke I help individuals and organisations unlock their potential with LinkedIn. Sign up to my E-insights for LinkedIn tips.

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