Insights
Explore practical guidance for leaders, organisations and professionals who want to use LinkedIn with more clarity, confidence and purpose.
How to Develop a LinkedIn Profile Strategy
LinkedIn strategy starts with clarity, not content. Karen Hollenbach shares how to develop a LinkedIn Profile Strategy that feels intentional, sustainable and true to who you are.
The Page and the Person: why your organisation needs both on LinkedIn
A LinkedIn Company Page and the profiles of your leaders should not compete with each other. They do different work. Your Company Page gives people a credible place to understand your organisation: what you do, who you serve, the work you are known for and the people...
How to Write a LinkedIn Profile That Reflects Your Work Now
Your LinkedIn profile is often the first impression you make on someone who has never met you. Here is how to write it with clarity, purpose and your own voice.
10 Things You Need to Know about LinkedIn Company Pages
A LinkedIn Company Page is often one of the first places people go to understand whether your organisation is credible, active and relevant. If you are responsible for your organisation’s LinkedIn presence, whether you work in marketing, communications, HR,...
Why Senior Leaders May Be Hesitating to Show Up on LinkedIn
For many senior leaders, LinkedIn can feel uncomfortable. You may be highly experienced, trusted by colleagues, clients and boards, and focused on leading the work in front of you. Yet the idea of being more visible online can still feel awkward, unnecessary or...
Rebuilding a LinkedIn Profile After Redundancy
See how Think Bespoke helped a mid-career professional rebuild a LinkedIn Profile after r redundancy, with more clarity, confidence and direction.
How a Professional Services Firm Built a LinkedIn Content Strategy
A growing Melbourne professional services firm came to Think Bespoke with strong expertise, a clear service offering and a steady flow of ideas. The firm was not starting from scratch. It already had a refreshed website, regular blog content and plenty to say. What it...
How a Recruitment Firm Built a Steadier LinkedIn and Newsletter Rhythm
Most recruitment firms are doing more good marketing than they realise. They are listening closely to the market. They are supporting people through decisions that can change careers, teams and organisations. They are helping clients hire well in moments that matter....
How to Review Your LinkedIn Profile for Executive Visibility
If you wish to review your LinkedIn profile, it is important to note that a strong LinkedIn profile is not measured by a score. It is measured by whether the right people can quickly understand who you are, what you lead and the contribution you bring. For executive...
Building a Clearer LinkedIn Strategy for a Founder-Led Business
See how Think Bespoke helped a founder-led business clarify its LinkedIn strategy, sharpen positioning and build a more intentional presence.
