In this article you’ll learn how to use LinkedIn profile analytics for posts, audience, who’s viewed your profile, search appearances & creator analytics.
Even with free LinkedIn membership you can view analytics for your LinkedIn profile posts and articles to gain insights on the impact of your content within your LinkedIn network. Here’s some key information about your LinkedIn profile analytics:
- Only you can view your post analytics and your own views are also counted towards the analytics of your content.
- Top demographics data is not available for the content you share with only your connections or in LinkedIn Groups.
- Top demographics of unique viewers, top article viewer demographics, video viewers, video viewer demographics are based on unique members (for example, each member is counted once regardless of how many times the content is viewed). The remaining analytics are non-unique. Engagements, discovery, article performance, video viewers and video viewer demographics from LinkedIn Pages (organisations) aren’t included.
- A wide range of factors can affect distribution and reach of your shared post, due to which you may see varied engagement levels over time.
- Engagements, discovery, article performance, and video performance analytics for posts, articles and videos are available from the time of posting.
How to Use LinkedIn Profile Analytics
|LinkedIn Profile Analytics||Who gets these||How they help|
|Post analytics||These are available to all members who create content||Individual post analytics help you understand the performance of individual posts of various content types (including short form posts, images, videos, events, polls, and articles).|
|Creator analytics||Available to all members who turn on creator mode. Read more about How to decide if LinkedIn Creator Mode is for you.||
Combined post analytics provide aggregate analytics to show how your content ‘portfolio’ (as LinkedIn likes to call it) performs over time.
Audience analytics provide insights into your follower growth trends and follower demographics.
|Profile analytics||Available to all members, but who viewed your profile differs for basic and Premium members.||
Who viewed your profile displays your recent profile visitors, subject to their settings. Read more about How to Browse LinkedIn Profiles Anonymously).
Your profile search appearances display statistics on how many people found you through a search on LinkedIn.
How to Use LinkedIn Profile Analytics for Your Content
You can access post analytics for your profile’s short form posts, images, videos, events, polls, and articles. Remember – reputation is built over time, so try not to look at this daily. We recommend a weekly review of these analytics. Focus on encouraging meaningful connections with the people you wish to get into conversations with on LinkedIn, rather than going viral. We believe steady and consistent content that drives a growth in your profile followers, builds your professional reputation and initiates conversations with significant stakeholders is more valuable than viral content.
Please note: The impression count you see on your posts includes the impressions on your post as well as the impression count on any reposts of your content by another member.
|LinkedIn Profile Analytics||What it means|
|Engagements||The total number of engagements on the post, including reactions, comments, and reposts.|
|Impressions||The number of times your post was displayed on screen. This number is an estimate and may not be precise.|
|Top demographics of unique viewers||Demographic information about the unique members your post was displayed to. Unique viewers represents the number of members your post was displayed to at least once. Multiple impressions can come from the same unique viewer. If your post was displayed to one member five times, this will be counted as five impressions and one unique viewer.|
Please note: To enhance privacy protection for LinkedIn members who are viewing posts, no demographics will be shown for a given demographic category until you have enough unique viewers for at least one result in that category. In addition, the results for each category will be shown as a percentage rather than as a number.
How to Use LinkedIn Profile Analytics for Article Performance
LinkedIn articles and LinkedIn newsletters are one of our favourite content marketing features on LinkedIn. We can help you develop a strategy for publishing these on a regular (we recommend monthly) basis to help establish and grow your reputation as a thought leader. We also dive deeply into this feature during our LinkedIn Marketing Mentoring program.
|LinkedIn Article Analytics||What it means|
|Engagements||The total number of engagements on the post containing your article, including reactions, comments, and shares.|
|Impressions||The number of times the post containing your article was displayed on screen. This number is an estimate and may not be precise.|
|Article views||The number of times a member clicked on your article to view it on the article page or viewed it in a newsletter email. Article views from organisations are not included.|
|Article viewer demographics||Demographic information about the members who clicked on your article to read it on the article page. This will not include viewers who viewed it in a newsletter email.|
Article performance analytics and demographic breakdowns are available for 730 days.
How to Use LinkedIn Profile Analytics for Video Performance
Video content does not tend to perform as well on LinkedIn than other more ‘social’ platforms. However, LinkedIn Lives are a video feature we recommend to coaches, consultants and organisations who regularly webinars for their community. Video performance analytics and demographic breakdowns are available for 180 days.
|LinkedIn Profile Analytics||What it means|
|Peak live viewers||The highest number of viewers who were watching the video while it was live|
|Minutes viewed||Total minutes this video was displayed on screen, including views less than three seconds.|
|Views||Number of times this video was displayed on screen for more than three seconds.|
|Viewers||Number of members who displayed this video on screen for more than three seconds.|
|Video viewer demographics||Demographic information about members who displayed this video on screen.|
How to Use LinkedIn Profile Creator Analytics
Combined post analytics are part of the creator analytics available to members who turn on creator mode. Combined post analytics shows how your content portfolio (including short form posts, images, videos, events, polls, and articles) performs over time. It is available in your Analytics & tools for creators.
With combined post analytics, you can:
Select the date range you want to view for your data from the past seven days up to the past 365 days. This can help you identify trends to inform your content strategy. The date range you select here will be applied to the entire Posts tab.
Select the metric (impressions or engagements) that you want to evaluate. The metric you select will be applied to the entire Posts tab.
Export your analytics to an .XLSX file to analyse further or save it for your records.
The analytics includes content performance, showing the total number of impressions and engagements your entire ‘content portfolio’, as LinkedIn likes to call it, has received over the selected date range. You can toggle between impressions or engagement to select the data you want to display on the trend graph.
The analytics includes top performing posts, showing a preview of up to three of your top performing posts based on the number of impressions or engagements gained in the date range you selected. To see more posts, select Show more. On either screen, you can use the dropdown menu options at the top to change the date range and rank by impressions or engagements.
Audience analytics are part of the creator analytics available to members who turn on creator mode. Audience analytics provides insights into your follower growth trends and follower demographics. It is available in your Analytics & tools for creators.
With your audience analytics, you can:
- select a date range for your follower insights from the past seven days up to the past 365 days. This can help you identify and analyze trends. The date range you select here will be applied to the New followers graph and the Top demographics section, not to the Total followers count at the top..
- Export your analytics to an .XLSX file to analyse further or save it for your records.
The analytics includes follower insights, showing insights about your followers (including connections and non-connection followers) in the selected time range total followers, which represents your total follower count, including connections and non-connection followers. You can also view new followers growth trends, with a graph that shows the number of new followers you gained each day in the date range you selected. Top demographics shows demographic information about the people who follow you. You can toggle to see the breakdown by Job title, Location, Industry, Seniority, Company size, or Company. The top five results will be displayed.
Please note: Demographics from organisations aren’t included. LinkedIn advises that all numbers displayed are estimates and may not be precise!
How to Use LinkedIn Profile Analytics for Views and Search
Who’s viewed your profile displays your recent profile visitors (subject to their settings). This feature is available to all members but differs for basic and Premium members. The feature leverages your profile visitor data to display trends and additional insights about the people viewing your profile (last 90 days), such as where your viewers work, their job titles, and industries they work in.
The Search Appearances profile feature displays statistics on how many people found you through a search on LinkedIn. This feature also provides member insights about those who searched for you, such as their companies and job titles, which can be used to surface professional opportunities that are relevant to you. To access Search Appearances:
- Click the Me icon at the top of your LinkedIn homepage, then View profile.
- Click on the Analytics section and click Search Appearances.
- Click on company names for more information or review the search statistics listed.