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LinkedIn Marketing Mentoring with Karen Hollenbach

Learn to Leverage LinkedIn

Are you responsible for your organisation’s LinkedIn presence?

Hello, I’m Karen Hollenbach. I’m an educator and independent LinkedIn consultant. If you’re responsible for your organisation’s LinkedIn presence and want to up-skill in LinkedIn, my LinkedIn Marketing mentoring is for you.

In this online training program I teach HR, marketing and communication professionals how to leverage LinkedIn better to achieve their organisational goals.

Is your lack of knowledge of LinkedIn holding your organisation back?

Learn my best practice and proven approach to strategy, networking, sales, marketing, content and analytics for LinkedIn.

Available in 1:1 and small group options. Choose one or all five learning modules, depending on what you need to learn.

Become the ‘go to’ for LinkedIn

With access to my systemised and disciplined approach to LinkedIn, you will become the ‘go to’ for how to leverage LinkedIn better for your organisation.

Learn how to get more profile views, more company page followers, more newsletter subscribers and more opportunities to start conversations with potential clients, candidates and employees.

Roxanne Keenan

“Karen’s LinkedIn Marketing group was extremely helpful for me as a page admin for the company I work for. I loved the pre-work suggestions for each month’s topic as well as the live deep dives Karen would walk us through on Zoom. Karen breaks everything down in a way that’s easy to understand and more importantly, implement yourself. I knew very little about LinkedIn at the start of the course and have walked away feeling much more confident in how to leverage LinkedIn properly. I highly recommend Karen’s course for any business owner or company page admin who wants to make the most out of their time on LinkedIn.”

Jennifer Woodward

Starlight Foundation

I can’t recommend Karen Hollenbach highly enough. Karen did lots of deep digging to really understand the needs of the projects we wished to focus on. Karen supported work on reputation management, marketing mentoring, strategy & profile building. Karen really took the time to challenge our thinking and changed perspectives & approach to LinkedIn entirely.”

I cannot recommend Karen highly enough. Her mentoring program was just fantastic. Her classes were very highly organised, and still a relaxed learning environment. I learnt more than I ever thought I would! There is definitely a lot more to LinkedIn marketing than you think. You should definitely give this program a go, it is SO worth it for your business (big or small).”

Aim of the LinkedIn Marketing Mentoring Program

To help you leverage LinkedIn better for your organisation with a focused online training program that provides access to proven LinkedIn strategy, networking, sales, marketing and content resources.  Be guided by a LinkedIn expert as you enjoy easy to follow online training that teaches you how to:

  • Be more strategic and consistent on LinkedIn.
  • How to approach networking, sales, marketing and content rituals suitable for your organisation.
  • Measure your success based on your specific goals for LinkedIn.
  • Build the right LinkedIn knowledge and choose the right approach for your team and become the ‘go to’ for your organisation. 

Proven Modules to Implement Your Organisation’s LinkedIn Plan

Choose from our proven modules designed to build your knowledge of LinkedIn.  The training materials are based on the success achieved with 100s of organisations, including law firms, accounting practices, recruitment agencies, allied health practitioners, consultants and coaches across Australia. Learn how to better leverage LinkedIn to build your individual and organisational brand’s awareness, educate your LinkedIn community about your employer brand, services and generate more enquiries via your LinkedIn activity.

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Available in a variety of formats

Choose your preferred modules and pace with 1:1 online training over 3-5 months, online group training over 5 months, or the ability to enrol in individual modules as 1:1 online training sessions.

Five Modules

Module 1: LinkedIn Profile Strategy
Module 2: LinkedIn Company Page Strategy
Module 3: Networking & Sales Rituals
Module 4: Marketing & Content Rituals
Module 5: Measuring Success

What to Expect from LinkedIn Marketing Mentoring

The full program starts with my unique goal setting process to agree your focus and time commitment to your learning journey.

Once you’ve set your goals for LinkedIn we then focus on your LinkedIn Profile and Company Page strategies in Module 1 and 2 to ensure your LinkedIn assets are optimised.  We maximise your LinkedIn foundations and ensure you’re using the key LinkedIn features suitable for your organisation. In Module 3 and 4 we dive into my LinkedIn networking, sales, marketing and content rituals.  There is so much low hanging fruit on LinkedIn, which we uncover as part of these rituals.

In the final module we reflect on your goals and activity since Module 1 and learn to review your LinkedIn analytics. This is an essential step that teaches you how to use free LinkedIn data from your profile and company page to inform and adapt your LinkedIn game plan.

Session Duration & Format

Group and 1:1 module sessions are up to 90 minutes. Recordings are shared on your private learning portal. 

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Pre-work

All session options include pre-work to give you access to proven resources and best practice LinkedIn guides.

Is my LinkedIn Marketing Mentoring Program for You?

This program is for you if:

  • You’re responsible for the LinkedIn presence of an organisation in the Professional Services (e.g. legal, financial, HR consulting, recruitment, architecture, organisational design, management consulting) or Allied Health sectors, or you have a B2B focus, or you’re a coach or consultant.
  • Your clients, referrers and candidates are on LinkedIn.
  • You want a proven approach to LinkedIn that’s going to raise your organisation’s profile, educate your community about your services, encourage referrals and talent and increase traffic to your profile and company page.
  • You want a proven road map for LinkedIn to develop your organisation’s LinkedIn strategy.
  • You can commit to attending regular training sessions and schedule time every week on LinkedIn to complete the strategy, networking, sales, marketing and content rituals in this program.
  • You are self motivated and enjoy online learning.

This program is not for you if:

  • You do not have the time or headspace to develop and implement your LinkedIn action plan.
  • You need super quick results and believe in silver bullets.
  • You want to outsource your LinkedIn marketing to someone else. (There are agencies who can do this for you, but in-house management of your LinkedIn presence is recommended if you have the resource).

Amanda Campbell

Bend Like Bamboo

“I am doing Karen’s virtual LinkedIn mentor program. LinkedIn is not what I thought it was and I have not been using it correctly. Every month, I am learning how to maximise my pages, leads, content, and marketing. Together we have taken my LinkedIn page to a new level, and as a result, I now have a strategy that works. It has been such a pleasure working with Karen, she is so thorough, wonderful to work with, I recommend Karen’s services highly.”

Sallyanne Hartnell

I cannot recommend Karen as a LinkedIn expert more highly. Since working with her, my LinkedIn strategy is clear, my connections building steadily & the engagement, both public & via private messaging on my posts has increased significantly. Karen knows her stuff, communicates clearly & teaches actionable steps to grow your LinkedIn profile & hence your business.”

Nicole Jones

What a very worthwhile program. Thank you, Karen, for the great level of detail shared in the LinkedIn Marketing Mentoring Program. I found the monthly topics very helpful and your insights and practical tips really helped me get my head around how to move forward with my LinkedIn strategy. Thank you. I’d highly recommend this program to anyone wanting to make the most of this platform for themselves and/or their business.”

Up-skill in LinkedIn with this Proven Program

Get the accountability and focus you need to develop and implement an action plan that sticks.  LinkedIn’s not hard, you just need to know what you’re doing when you’re there.  And you need to be consistent.

My proven approach to LinkedIn strategy, networking, sales, marketing and content rituals will show you how to:

  • present a better version of you and your organisation on LinkedIn
  • get more traffic to your LinkedIn Profile and Company Page
  • build your online reputation and referrals via your LinkedIn community
  • start more conversations with potential clients, referrers and employees on LinkedIn

You’ve seen colleagues win business, work with great clients and attract great talent thanks to their focus on LinkedIn.

You know there’s more of a business focus on LinkedIn and suspect this is where your clients and candidates hang out.

You’re tired of wasting your precious time on social media.

Anne George

“The program was extremely well put together, great valuable content and Karen is a very supportive and motivating force in driving LinkedIn education. There was always ample opportunity to ask questions and so much to learn and explore. Highly recommended for those people who really want to get active on LinkedIn, improve their skills in LinkedIn Marketing and connection and get outstanding value from a LinkedIn expert.”

Nitha Coetzer

“Karen is very knowledgeable on how to navigate your way around LinkedIn. She provided excellent advice on my profile and how to focus my profile as well as my activities to attract the right kind of clients. I highly recommend her for LinkedIn training including your personal and company branding on LinkedIn.”

Suzanne Chadwick

“I’ve worked with Karen on many occasions and have found her to be so knowledgeable when it comes to LinkedIn strategy for business or corporate professionals. Would highly recommend her for corporate training or one on one business & LinkedIn coaching.”

Why LinkedIn Marketing Mentoring? Why Now?

The LinkedIn user experience is constantly evolving and the LinkedIn Profile and Company Page features offer unique ways for you to showcase your organisation to a professional audience. LinkedIn remains the most popular professional networking platform with 722 million global members. In Australia there are 6.5 million active users. 

More business leaders are spending time on LinkedIn, with 2020 member usage reporting a 55% increase in conversations among connections, a 60% increase in content creation, 15x more content impressions than job postings, and LinkedIn Live streams increasing by 437%.

 There is no time like the present to take a closer look at your LinkedIn game plan.

Enrolment Options

LinkedIn Marketing Mentoring 1:1 Single Modules
$1,500 per module

This option is ideal if you wish to focus on a particular module or would like to run the module as small group training for your team. Available for up to 10 participants via Zoom.

LinkedIn Marketing Mentoring 1:1 Full Program
$4,950

This option is ideal for participants who are ready to take their LinkedIn presence to the next level and prefer learning in a 1:1 training setting and includes a 1:1 virtual LinkedIn Goal Setting session with me and bonus registration for one person for my LinkedIn Profile Essentials Online Course

LinkedIn Marketing Mentoring Virtual Group Program (Jul-Nov)
$2,100

This option is ideal for participants who enjoy the group training dynamic and includes a 1:1 virtual LinkedIn Goal Setting session, peer support via our private LinkedIn Lounge, access to proven resources and session recordings via Think Bespoke’s online learning portal.

Registration is $2,100 until 24th June (one-off payment). 

Carolyn Marriott

I would highly recommend Karen to anyone wanting to clarify and amplify their brand on LinkedIn and unify all professional platforms. Commissioning her recently for a 1:1 coaching session, she provided some powerful pre-work and an agreed agenda of outcomes I wanted to get out of the session. She provided a written review of my LinkedIn profile and website with recommendations for improvement. and next steps. I’ve even got a recorded video of the session to refer back to. With her encouraging and direct style, Karen is able to cut through the noise so you can get out of your own way and move forward to build your brand. Save yourself a lot of time by booking a 1:1 session – I wish I’d done it earlier.”

Todd Ainsaar

“Karen provided a personal approach in imparting her deep knowledge of LinkedIn, and how it can be best used as a resource. Thanks for the sessions, Karen!”

Rachel Wald

“I’m so thankful to Karen for her expertise, insights and patience. Her feedback and recommendations are invaluable and I definitely recommend Karen for anyone managing a LinkedIn page, or who wants to get the very most out of the platform personally. Thanks Karen!”

Janie Rose

“Karen is a great teacher. With so many on line courses for people to choose from it’s important to look at the content, but even more important to learn from someone that can teach that content in a relatable way. Karen is well versed in teaching her craft which is Linkedin. If you want to learn how to master Linkedin and create a Linkedin Strategy for business success, Karen will take you all the way there. She has been a game changer for me.”

Micaela Drieberg

Public Health Consultant

“I met Karen while I was a Councillor and Mayor at the City of Monash after introducing her as a keynote at a Women’s Business Network event. During the event Karen shared her LinkedIn insights with the audience and I was so impressed I scheduled a follow up individual session with her. To this day, I still apply principles she taught me!”

Amanda Campbell

“I am doing Karen’s virtual LinkedIn mentor program. LinkedIn is not what I thought it was and I have not been using it correctly. Every month, I am learning how to maximise my pages, leads, content, and marketing. Together we have taken my LinkedIn page to a new level, and as a result, I now have a strategy that works. It has been such a pleasure working with Karen, she is so thorough, wonderful to work with, I recommend Karen’s services highly.”