LinkedIn’s Where Better Clients Hang Out
If you’re serious about getting better clients, then it’s time to get serious about your LinkedIn Marketing Plan.
Hello, I’m Karen Hollenbach. I’m a LinkedIn training specialist, also known by some as the ‘LinkedIn Lady’. In 2019 I was ranked in the Top 10 LinkedIn Experts in Asia Pacific by Social Media Marketing Institute. I get regular business enquiries via LinkedIn messaging, sign ups to my email list and attendance at my online training events by using the proven frameworks and tools I share with my clients.
LinkedIn’s not as much fun as some social media channels, so here’s a way to create a plan for LinkedIn that’s:
- easy to implement
- does not take up much headspace
LinkedIn’s not hard, you just need to know what you’re doing when you’re there. And you need to be consistent.
If you’d like to stop the occasional ‘flurry of activity’ and be more strategic, my LinkedIn Marketing Mentoring program is for you.
It’s the accountability you need to consistently turn up on LinkedIn to help you get better clients.
My LinkedIn Marketing Mentoring Program is for female led or owned service based and B2B businesses who know their best clients are on LinkedIn.
- You’ve seen colleagues win great clients from LinkedIn
- You know that better clients hang out on LinkedIn
- You’re tired of wasting your precious time on social media
My Promise To You
My proven approach to LinkedIn sales, marketing and networking will show you how to:
- get more traffic to your LinkedIn Profile
- start more conversations with better clients on LinkedIn
- build your email list and following
Why LinkedIn? Why Now?
LinkedIn remains the most popular professional networking platform with nearly 6.5 million active users in Australia and 303 million+ active users globally. LinkedIn Profile and Company Page features offer unique ways for you to showcase your organisation to a professional audience. In 2018 Hubspot reported LinkedIn’s conversion rate is 277% greater than Facebook for B2B brands.
“I recently took part in a training course provided by Karen on “How to Network on LinkedIn with the Clients you Deserve”. The training was extremely valuable in providing real actions on how to engage better on LinkedIn. She gives excellent feedback on how to brand yourself in the right way to attract the right audience. I highly recommend her training course. Her knowledge of LinkedIn and how to navigate your way around is awesome.”
It’s time to embrace LinkedIn
Aim of the Program:
What’s Included in the Group Program:
Unique Goal Setting Process
Getting results for your business on LinkedIn means having a plan, so that’s where we’ll start when you join the program, with my Unique Goal Setting Process. This self reflection exercise is a key pillar in my program and will be emailed to you when you first join. Get your planning started In Dec/Jan and be ready for our first Group Training on Feb 3rd 2021.
Monthly Group Training
We meet online for one hour on the first Wednesday of the month at 12.30pm (AEST) in a group training session that focuses on one of the 10 key topics you need to know to achieve success on LinkedIn for your business. This is an open forum where you will also have the opportunity to ask questions, share your wins and hear from other learners in my program.
Access to Proven Resources
Peer Support in Private Group
You can reach out to other learners and share your learnings and wins in both the monthly group training and the private Facebook group. Accountability partnerships are encouraged to help you stay committed to creating and implementing your LinkedIn marketing plan.
Horticulture Visionary | Environmentalist | TV + Radio Presenter
“Working through with Karen on her LinkedIn Assessments strategy was excellent. She is so focused whilst being engaging and walks you through simply always looking to find more ways to understand you and your business needs. I couldn’t recommend Karen’s knowledge and guidance on the LinkedIn processes highly enough.”
Is my LinkedIn Marketing Mentoring Program for You?
This program is for you if:
- You’re responsible for the LinkedIn presence for a female led or owned service based organisation and want to get better clients on LinkedIn.
- You want a simple and proven approach that’s easy to implement and measure.
- You’re a confident writer and content creator who wants to market your business with style on LinkedIn.
- You’re willing to invest time every week on LinkedIn to complete the pre-work and exercises in this program.
- You enjoy a group learning environment
This program is not for you if:
- You want to outsource your LinkedIn marketing to someone else.
- You take a transactional approach to LinkedIn and can’t wait to export all your new LinkedIn connections and add them to your mailing list (that’s spam!).
- You’re not willing to do the work.
- You don’t believe in the power of content marketing.
Reimagining Retail Precincts | Retail Property Specialist | Strategy | CX
“I would highly recommend Karen to anyone wanting to clarify and amplify their brand on LinkedIn and unify all professional platforms. Commissioning her recently for a 1:1 coaching session, she provided some powerful pre-work and an agreed agenda of outcomes I wanted to get out of the session. She provided a written review of my LinkedIn profile and website with recommendations for improvement. and next steps. I’ve even got a recorded video of the session to refer back to. With her encouraging and direct style, Karen is able to cut through the noise so you can get out of your own way and move forward to build your brand. Save yourself a lot of time by booking a 1:1 session – I wish I’d done it earlier.“