LINKEDIN PROFILE WRITING COURSE
A thoughtful, practical way to clarify your professional story
Your LinkedIn profile should help the right people understand the experience you bring, the contribution you make and the opportunities you are ready for next.
That may mean preparing for a career transition, strengthening your executive presence, pursuing board or advisory opportunities, returning to the workforce, growing a consulting practice or simply ensuring your profile reflects the work you are doing now.
The LinkedIn Profile Writing Course gives you a structured way to review, draft and refine your profile at your own pace. It is designed for professionals who want Karen Hollenbach’s guidance and proven profile-writing framework, while retaining the space to think carefully about their own story before publishing it.
Rather than trying to write directly into LinkedIn, you will work offline in Think Bespoke’s Profile Writing Template. This gives you room to reflect, test language, gather feedback and make decisions with more confidence before your profile goes live.
Who is this course for?
This course is designed for Australian professionals who want a clearer, more credible LinkedIn presence.
It may be particularly useful if you are preparing for a career transition, seeking more senior leadership opportunities, building a board, advisory or portfolio career, returning to the workforce, moving into consulting or professional services, or updating a profile that no longer reflects the scale of your experience.
You do not need to be actively job seeking to benefit from the course. A well-considered profile can support your current role, future opportunities, professional reputation and the relationships you build over time.
Cannot recommend this course highly enough.
I cannot recommend highly enough this course by Karen Hollenbach at Think Bespoke. I honestly had no idea about LinkedIn, my profile was lacking in so many areas and missing all those tricky little features to customise to make my profile stand out. Karen’s training was clear, concise and so easy to follow along and make the changes to my profile as I went. Karen was so very helpful and gracious with all contact and questions. Highly recommend!! Thank you so much!
A course that gives you room to think
Writing a LinkedIn profile can feel difficult, particularly when your career includes years of experience, different roles, significant responsibilities or a direction that is still taking shape.
This course helps you step back from individual job titles and consider the bigger story. You will be guided to clarify what you want to be known for, who you want your profile to influence and how to communicate your experience in a way that feels clear, credible and true to you.
The process is practical, but it is also designed to be calm and considered. You can work through the modules in your own time, revisit them as your thinking develops and update your profile when you are ready.
What you will learn
The course guides you through the key sections of your LinkedIn profile, including how to:
- clarify your LinkedIn goals and intended audience
- choose a suitable profile photo and background image
- write a clear, relevant headline
- develop an About section that reflects your experience and direction
- strengthen your Experience section without simply repeating your CV
- select skills, recommendations, qualifications and other profile features
- use the Featured section to support your professional story
- manage visibility, privacy and profile settings
- prepare your profile for job search, board opportunities, consulting work or executive visibility
You will also receive practical guidance on using AI thoughtfully as a drafting tool. The course includes prompts to help you generate ideas, test language and build confidence, while ensuring the final profile still sounds like you.
Work offline before you publish
The centrepiece of the course is Think Bespoke’s LinkedIn Profile Writing Template.
The template allows you to draft your Headline, About section, Experience section and other key profile elements away from LinkedIn. It includes character guidance, writing prompts, examples and a checklist to help you track your progress.
Working offline can make the process feel less exposed and less overwhelming. It also makes it easier to share your draft with a trusted colleague, mentor or adviser before making changes publicly.
This approach is particularly helpful for professionals who prefer time to reflect before they publish, or who are trying to bring a complex career history together in a clearer way.
I have an interview on Friday and also had a recruiter reach out to me based on my LI profile, to put me forward for a role which I’m waiting to hear back about. LI really works. : )
Choose the level of support that’s right for you
Whether you prefer to work quietly and independently, would value tailored feedback along the way, or are ready for hands-on guidance to refine your leadership presence, there’s an option designed to meet you where you are.
Write your LinkedIn profile at your own pace
The LinkedIn Profile Writing Course is for professionals who want to write and update their own profile, with practical guidance from Karen Hollenbach.
You’ll work through a series of self-paced lessons, using Think Bespoke’s LinkedIn Profile Writing Template to draft your profile offline before making changes to LinkedIn.
What’s included
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Self-paced video lessons covering the key sections of your LinkedIn profile.
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Think Bespoke’s LinkedIn Profile Writing Template and checklist.
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Practical examples and writing prompts to help you communicate your experience and achievements.
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Guidance on using AI thoughtfully to support your writing.
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Six months’ access to the course.
Investment: $350
Why this course is different
There is no shortage of LinkedIn profile advice online. This course draws on Karen Hollenbach’s more than 15 years of experience helping Australian professionals and leaders communicate their expertise with greater clarity and confidence.
Rather than following a generic formula, you’ll be guided to develop a profile that reflects your experience, professional direction and individual voice. The course also includes practical AI prompts to support your writing, while encouraging you to apply your own judgement to the final wording.
Prefer someone to write your profile for you?
If you’d value professional profile writing rather than completing the writing yourself, Think Bespoke offers two services.
The Profile Edit uses a structured questionnaire to gather your information. Karen writes your profile and provides approved copy for you to implement.
Concierge LinkedIn Profile Writing includes an individual interview, professional writing and implementation of the approved wording directly in LinkedIn.
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