In this episode I explore my LinkedIn Marketing Planning Framework if you’re new to LinkedIn Marketing or need a refresh. This is a ‘back to basics’ episode that will be very helpful for marketers new to LinkedIn marketing. Having said that, long time listeners of this podcast and more experienced LinkedIn marketers should also tune in for a ‘refresh’ on the 5 key components I recommend when planning your LinkedIn Marketing efforts.
The 5 components I discuss in this episode include:
- LinkedIn Profile Strategy
- LinkedIn Page Strategy
- Networking & Sales Rituals
- Marketing & Content Rituals
- Measuring Success
These 5 elements form the basis of my LinkedIn Marketing Mentoring program modules and have been designed to consider all elements of your LinkedIn marketing efforts from a content marketing and organic content point of view.