How to Clean Up Your LinkedIn Newsfeed

Most professionals I speak with have a complicated relationship with their LinkedIn newsfeed. They open the app with good intentions – to stay informed, to engage with their professional community, to find something worth sharing. And then they spend ten minutes scrolling through content that has nothing to do with their work, their clients or the conversations they actually want to be part of.

The result is that LinkedIn starts to feel like a chore rather than a resource. And the easiest response is to use it less.

The good news is that this is almost entirely fixable. Your LinkedIn newsfeed is not something that happens to you. It is something you can shape – deliberately and gradually – until it reflects the professional community and conversations that genuinely matter to your work.

This article shows you how.

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Why cleaning up your newsfeed matters

A well-curated LinkedIn newsfeed is one of the most underrated strategic advantages available to professionals on the platform.

When your feed is full of content that is relevant to your focus, your clients, your sector and your professional community, something shifts. You spend less time scrolling past noise and more time engaging with ideas worth engaging with. You notice what your industry is discussing. You find content worth sharing. You leave comments that are genuinely useful rather than obligatory.

For thoughtful professionals who want to build credibility on LinkedIn without posting constantly, a well-curated newsfeed is the foundation. Engaging consistently and meaningfully with the right content is often more valuable – and more sustainable – than producing original content every week.

For organisations, encouraging leaders to curate their newsfeeds is a practical first step toward more confident LinkedIn engagement. When people see content that is relevant and interesting, they are more likely to comment, share and show up.

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Step 1: Unfollow connections whose content is no longer relevant

By default, your LinkedIn newsfeed shows you updates from all of your connections. Over time, those connections accumulate – and not all of them are people whose professional updates are relevant to where you are now.

Unfollowing a connection does not remove them from your network. You remain connected. You can still message them directly. They simply stop appearing in your feed.

To unfollow a connection from your newsfeed:

1. When you see a post from someone you no longer want to follow, click the three dots in the top right corner of their post.
2. Select Unfollow [name].
3. LinkedIn gives you an immediate Undo option if you change your mind.

If you want to follow them again at a later date, visit their profile and click Follow.

This is a gradual process. You do not need to audit your entire network at once. Simply unfollow anyone whose content is not serving your professional focus the next time their posts appear in your feed.

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Step 2: Follow the people and voices you actually want to hear from

Unfollowing is only half of the process. The other half is actively seeking out and following the people, organisations and voices whose content you want to see regularly.

These might include:

• Leaders and thinkers in your sector or industry
• Clients, collaborators and referrers whose work you want to stay close to
• Organisations whose perspective is useful to your own work
• Journalists, researchers or commentators covering topics relevant to your professional focus
• Peers and colleagues whose thinking consistently adds value

To follow someone on LinkedIn:

1. Search for their name in the LinkedIn search bar.
2. Go to their profile.
3. Click Follow – note that you can follow people you are not connected to, depending on their profile settings.

Once you are following someone, click the notification bell on their profile and choose to be notified of all their posts or their top posts. This ensures their content actually appears in your feed rather than being filtered out by the algorithm.

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Step 3: Follow company pages that are worth your attention

As well as individuals, you can follow company pages and organisations whose content is relevant to your professional world.

This might include:

• Your own organisation’s page and those of key clients or partners
• Professional associations and peak bodies in your sector
• Think tanks, universities or research organisations whose work you draw on
• Organisations whose approach to LinkedIn you admire and want to learn from

To follow a company page:

1. Search for the organisation’s name in the LinkedIn search bar.
2. Go to their page and click Follow.
3. Click the notification bell and choose your notification preference.

For company page admins: your LinkedIn page can also follow other pages as the page itself, rather than as an individual. This is a useful way to engage with partner organisations, sector bodies and relevant industry conversations from your organisation’s presence. You can find this option in your page admin settings.

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Step 4: Use private sharing to stay meaningfully connected

A well-curated newsfeed is not only useful for your own learning. It is also a practical networking tool.

When you come across an article, post or resource that is directly relevant to a client, a colleague or a conversation you have been having, you do not need to share it publicly. You can send it privately via LinkedIn messaging.

To share content privately:

1. Click Send at the bottom of any post.
2. Start typing the name of the person you want to send it to.
3. Add a short personalised note and press Send.

This is a simple and often overlooked way to stay top of mind with the people who matter most to your professional relationships. A timely, relevant share – sent privately with a line of genuine context – is often more valuable than a public comment.

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Step 5: Use your newsfeed as a content source

Once your newsfeed is curated around the right voices and topics, it becomes a reliable source of content worth sharing.

Reposts – where you share someone else’s post with your own perspective added – are one of the most efficient forms of content on LinkedIn. They do not require you to start from scratch. They demonstrate that you are engaged with your professional community. And when you add a thoughtful line of your own thinking, they show your perspective without requiring a full original post.

A simple weekly habit might look like this:

• Read your newsfeed for five to ten minutes
• Leave two or three genuine comments on posts that are relevant to your focus
• Repost one piece of content with a sentence or two of your own perspective

That is it. It takes fifteen minutes. It keeps you visible, engaged and contributing – without the pressure of producing original content every week.

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A note on the LinkedIn algorithm

LinkedIn’s algorithm prioritises content from people you engage with. The more you comment on, like and share content from specific people and organisations, the more of their content you will see.

This works in your favour once your feed is curated well. Every act of engagement is a signal that shapes what appears next. Over time, a well-tended newsfeed becomes increasingly useful – a professional resource that reflects exactly the conversations you want to be part of.

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Ready to use LinkedIn more strategically?

If you would like support developing a more intentional approach to LinkedIn – for yourself or your organisation – here is how Think Bespoke can help:

• Content Marketing Strategy Playbook – a practical planning system for business owners, teams and organisations who want a clearer and more consistent approach to LinkedIn. 
• LinkedIn Mentoring – for professionals who want guided, one-to-one support to clarify their LinkedIn strategy and build a sustainable presence. Find out more.
• LinkedIn Training for organisations – Think Bespoke works with leadership teams and organisations to build more strategic and confident LinkedIn presences. Find out more.
• The Elevate Map – a free reflective framework for thoughtful professionals who want to develop a more intentional, credible and sustainable LinkedIn presence. Find it more.

Book an intro chat with Karen Hollenbach.