In this episode I explore LinkedIn Group examples and tips to maximise your organisation’s LinkedIn strategy, including what you need to consider when either creating a LinkedIn group from scratch or resuscitating a dormant LinkedIn group. I provide 4 examples of how to leverage LinkedIn groups, including Building community; Gating content; Managing or moderating conversations and Adding value.
The resources I mention in this episode include:
LinkedIn: LinkedIn Group Best Practice (scroll down for the PDF guide)
Hootsuite: Why you should be using LinkedIn groups