Blog
5 Things You Need to Know about LinkedIn Profiles for Your Small Business
In this article I provide an overview of the LinkedIn Profile for small business owners.
5 Things You Need to Know About LinkedIn Pages for Your Small Business
A LinkedIn Company Page acts as the voice of your organisation on LinkedIn. It helps members learn more about your business or school, brand, products and services, and job opportunities.
How to Publish Articles as Your LinkedIn Page
LinkedIn continues to roll out new features for the LinkedIn company page experience with the ability to now publish a LinkedIn article from your LinkedIn page. As super or content admin of a LinkedIn Page, you can write an article as the Page or as yourself.
How to Get Started with Your LinkedIn Presence
Today’s article will help you get started with creating or improving your LinkedIn presence. For those of you who are reluctant about having an online presence, I understand that the idea of creating a LinkedIn profile or writing about yourself is uncomfortable. ...
How to Leverage LinkedIn Stories in Your Content Mix
Stories and direct message marketing are increasing in popularity. If you're using LinkedIn for your business and to raise your online profile, and you want to leverage the LinkedIn stories tool, this article provides recommendations that will help you add this...
How to Create a LinkedIn Event for Your Business
This article explains how to create a LinkedIn event for your business. Use the LinkedIn event feature to engage your LinkedIn connections pre, post and during your in real life or online events, conferences, workshops and seminars. To create an event from your...
LinkedIn Company Page Admin Roles Explained
In this article you will learn about the LinkedIn Company Page admin roles. The LinkedIn Page feature now lets you assign various roles when managing page admins. At least two people should be assigned to the Super Admin role within your organisation at any one time,...
The 5 Stages of the LinkedIn Journey for Business
This article is a 5 minute read and explains how to better navigate LinkedIn for your small business. LinkedIn is an incredibly powerful tool for business and can be leveraged as a content marketing platform, a place for you to establish your thought leadership, build...
How to Use LinkedIn for Job Search
There are many ways LinkedIn can help professionals who are in active job search. In today’s article I will explore 3 LinkedIn tools you can use to help you secure your next role. Send the right signals to Recruiters & Your Network In an environment where people...
How to Get Better Updates in Your LinkedIn Newsfeed
In this article I consider the role of LinkedIn for business versus other more social platforms and explore a way to improve your LinkedIn experience that will ultimately also help you get better clients on LinkedIn. With LinkedIn adopting social media features like...