Blog
How to Avoid Wasting Time on LinkedIn
There is no question that LinkedIn can be a huge time waster if you don’t have a game plan when you’re there. In this way, it’s the same as social media platforms where some people confess they spend ‘hours’ scrolling through the trials and tribulations of their...
Why Business Should be an Intersection Between Values and Profit
COVID-19 has forced a lot of organisations to be much more in tune with their client communities and stakeholders. It moves the focus of Corporate Social Responsibility initiatives that many corporations have pursued for some time into a new age of empathy, kindness...
How to Use LinkedIn to Kickstart Your Small Business
Small business side-hustles have boomed in 2020. With so much more time spent at home and less distractions, around 10% of the Flying Solo community report that they have used the time to kickstart that smaller business idea they’ve been thinking about for years. Just...
10 Things You Need to Know about LinkedIn Company Pages
The LinkedIn company page experience continues to improve, moving far beyond being just the way you get your company’s logo on the experience section of your team’s LinkedIn Profiles. It’s where you can keep your employees, clients and potential clients informed and...
LinkedIn Launches Tools Aimed at Pandemic Job Seekers
LinkedIn's announced a new Career Explorer tool that can uncover careers you could transition into and might not have considered by mapping the skills you have to thousands of job titles. LinkedIn advises that explorer will highlight additional skills you may need and...
How to Enable and Manage the Open for Business Feature on your LinkedIn Profile
Did you know LinkedIn offers an 'Open to Work' equivalent for businesses? If you are a business owner providing services that are relevant to your LinkedIn community I encourage you to take the time to showcase these via the feature now available on your LinkedIn...
How to Write Your LinkedIn Profile the Right Way
In this article I explore how to write your LinkedIn profile the right way and guide you through some of the common mistakes people make when writing their profile. By the end of reading this article you will have a much better idea of how to write your profile the...
How to Publish an Article from Your LinkedIn Profile
When I talk to some people about why they are yet to publish a LinkedIn article, it’s sometimes because they’re confused about posts versus articles and whether publishing articles is a LinkedIn Profile or Company Page feature. For more experienced writers and bloggers, I’m also often asked whether they should re-purpose a high performing blog from their website as a LinkedIn article.
How to Create an Event From Your Company Page
You can create an event from your LinkedIn Profile or your LinkedIn Company Page. LinkedIn now lets you create an event from your profile and choose the organiser (e.g. the company page). For organisations with more than one team member, it is better to create the...
Think Bespoke Giveaway to Celebrate 10 Years of Business
As part of our 10th Birthday celebrations (and to inject some positive vibes into the gloom that some of us are feeling due to Stage 4 restrictions here in Melbourne) we’re giving away one spot to my Profile Essentials Masterclass, valued at $397. My Profile...