In this article you will learn how to clean up your LinkedIn newsfeed. For marketing personnel, this article will help you move from being a prolific content creator to a more strategic content curator. For business leaders, this article will take the pressure off you feeling like you need to be posting on LinkedIn all the time.
How to Clean Up Your LinkedIn Newsfeed
Cleaning up your LinkedIn newsfeed is one of the most well received LinkedIn topics I train because once you’ve done this step, your LinkedIn user experience and what you see in your newsfeed improves. Let’s get started.
- Think about all the sources that you currently subscribe to, the people who you love reading, watching and listening to and make sure you are following them on LinkedIn.
- Most global thought leaders are on LinkedIn. Many of them also have company pages. Make sure you’re following the relevant ones for your industry and areas of expertise.
- Narrow your focus and develop a really clear picture of the types of people you’re trying to influence on LinkedIn. Consider their role titles, industries, geographic locations, what they read, watch, care about and whatever else may be important. Once you’ve got that picture in your mind, it’s helpful to frame the 3-5 topics or type of information that you’d like to engage with that’s relevant to those communities and is also broadly connected to your organisation’s service offerings and the problems you can help your clients solve.
- Think about the common and more general conversations you have with your clients and the topics that these are related to. This is not about self promotion, it’s about considering the content pillars and narratives that are relevant to engage with via your LinkedIn profile. Follow thought leaders and companies that post content in this areas on LinkedIn. Not sure who these are? Consider specific hashtags and follow them for a while to find out who’s commentating meaningfully on LinkedIn right now in these areas. This is also a great way to learn from others and stay informed.
If you have not yet curated your newsfeed it means that you see the updates from all of your connections. And that can be good and bad depending on how many people you’re connected to. Curating your newsfeed is about modifying that.
There are a number of ways to unfollow current connections and companies. The first one is to click on the RH side of an update in your newsfeed. You can choose to unfollow the connection who liked the update, the connection who posted the update and you can let LinkedIn know why you do not like a certain update. I recommend the Unfollow option.
When you click on the right hand side of a promoted post you will get a drop down option. You will not be able to stop seeing ads, because LinkedIn is a for profit platform and it wants to target you. Choose improve my feed and this allows you to manage your network and and view the People, Groups, Events, Pages, Newsletter and Hashtags you are following.
Once you click on any of these elements, you’ll see what you’re following and have the option to unfollow. LinkedIn will also suggest you follow fresh perspectives, which can be helpful and is based on the content in your profile and what you’ve been engaging with.
You can also use the filter option on the top RH side of the this image, when in this section of your profile, to modify the view of what you’re following.
What the LinkedIn Newsfeed Offers You
From your LinkedIn Profile newsfeed you can like and comment on people’s updates, accept invitations to connect, read great articles, watch informative videos, cheer colleagues from the sidelines, forward content to people in private messages, save posts and updates to read and watch later, follow relevant hashtags and register for upcoming events. It’s like a virtual library for industry news and an office corridor where you’re constantly passing extremely interesting people and conversations.
One of the many reasons I enjoy spending time on LinkedIn is because it’s an incredibly easy way for me to stay informed, read the latest news and updates in industries I work with and learn what’s happening right now.
LinkedIn’s not like other more social platforms, where you can waste a lot of time scrolling through mind numbing information and fake news. If you clean up your newsfeed and have a clearer sense of purpose, your LinkedIn experience will improve significantly and provide you with industry news, global and thought provoking insights, competitor intelligence and valuable content you can save and then re-share via your profile or LinkedIn page.
If you’re not sure how to save posts and articles from your LinkedIn newsfeed, please read this article.
Benefits of Cleaning Up Your LinkedIn Newsfeed
Cleaning up your LinkedIn newsfeed helps you be more strategic by commenting on topics that are relevant to your brand and the communities you serve. Once you’ve cleared up your newsfeed, you can go through and comment on anything that’s particularly interesting or relevant. Remember – everyone you’re connected with and potential clients who are looking at your LinkedIn profile and can see what you’re commenting on, which is your opportunity to contribute thoughtfully. If you do not want people to see your activity you can change this in your LinkedIn profile settings.
Cleaning up your newsfeed doesn’t mean you have to spend hours unfollowing every single connection who shares content that’s not related to your focus. It means being more thoughtful about following the content and people that are commentating on the topics relevant to your goals for LinkedIn. If you show up regularly in this way you are taking the pressure of the need to be posting your own content, you can engage in interesting conversations (either publicly via the newsfeed or privately, via LinkedIn messaging) and save content that you can share from your profile or LinkedIn company page. Again, if you’re not sure how to save posts and articles from your LinkedIn newsfeed, please read this article.
Focus on Opportunities to Start Conversations via Your LinkedIn Newsfeed & LinkedIn Messaging
When you follow people and company pages that write great content and are a wonderful read, sharing this content privately can help you stay meaningfully connected to your community. Let’s imagine you come across a really interesting article on LinkedIn. Perhaps a colleague has shared a helpful resource or written a thought provoking article on a professional issue they are facing or a trend they’re noticing in their industry. And perhaps you’ve got a connection on LinkedIn who would personally value this particular article or resource.
You can choose to comment publicly or you can share this post privately via LinkedIn messaging by pressing send at the bottom of the update. Start typing your connection’s name and wait for it to appear, include a personalised message and press send.
Sharing content from LinkedIn privately via LinkedIn messaging is a really helpful networking tool. You may have had a recent conversation with a client about a particular topic and then great content comes through your LinkedIn newsfeed. You can send it to them privately via LinkedIn messaging and keep the conversation going.
It’s Time to Clean Up Your LinkedIn Newsfeed
Hopefully you now have a clearer picture about how cleaning up your newsfeed not only improves your own LinkedIn experience, but also allows you to like and comment on the content that’s relevant to your focus when you spend time on LinkedIn. It’s also reduces the pressure to produce content and it’s an opportunity for you to connect with your network, especially those connections you want to stay top of mind with.