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LinkedIn Marketing Mentoring

Transform your organisation’s LinkedIn presence

Up-skill in LinkedIn Content Marketing

Get the accountability and focus you need to develop and implement a LinkedIn content marketing plan that delivers increased brand awareness, educates your LinkedIn community about your organisation’s offerings and helps your sales team identify potential clients.

Learn our proven approach to the LinkedIn strategy, marketing and content, networking and sales rituals that will help you:

  • Adopt the best practice approach that suits your organisation on LinkedIn.
  • Develop company wide protocols for engaging with your LinkedIn content.
  • Develop a more structured approach to your LinkedIn Marketing efforts.
  • Use LinkedIn’s analytics better to inform your content choices.
  • Document your plan with our structured framework.
  • Fill the gaps in your LinkedIn content marketing knowledge.
  • Become the ‘go to’ in your organisation for LinkedIn.

LinkedIn Marketing Mentoring

Learn Karen Hollenbach’s best practice approach and build your knowledge of LinkedIn’s evolving content marketing features for your organisation’s LinkedIn page and your executive and sales team’s LinkedIn profiles. Develop a systematic approach so your team can maximise LinkedIn.

The LinkedIn Marketing Mentoring program includes:

  • Access to a proven content marketing playbook and framework for navigating LinkedIn.
  • Five live online training sessions with our LinkedIn Expert, Karen Hollenbach, over three to five months.
  • Pre-work and recordings and resources for each of the five modules in the program.
  • Private LinkedIn group to ask Karen all your LinkedIn questions between each live training session.

In this program you will learn how to:

  • Optimise your LinkedIn presence with clear goals for your organisation’s page and leader’s profiles.
  • Increase engagement with your target audience and LinkedIn community.
  • Explore the ever-evolving and most relevant content marketing features for your organisation on LinkedIn.
LinkedIn Marketing Mentoring with Karen Hollenbach

Karen Hollenbach

Meet Your Mentor

LinkedIn Expert, Karen Hollenbach, is one of Australia’s leading Independent LinkedIn Specialist Trainers and the Founding Director of Think Bespoke. With over 14 years of LinkedIn training, strategy and LinkedIn profile writing experience in Australia, Karen has helped thousands of professionals and hundreds of organisations elevate their presence on LinkedIn.

What you will learn from Karen

Learn a structured approach to maximising LinkedIn, develop a content marketing plan for your organisation’s page and optimise the thought leadership features of your team’s profiles.

Get exclusive access to Karen and her LinkedIn content marketing framework to implement and track your LinkedIn marketing activity and help your sales team nurture leads.

Timing & Investment

Online Private Program

  • Choose a flexible training schedule for your team.
  • Registration is $7500 (GST incl.) for participation of up to four team members. 
  • Please book an intro chat with Karen to discuss your suitability for this program and preferred timing.

Aleisha Hey

“Karen runs a simple to follow and fully assisted LinkedIn course. I came to Karen with “I don’t think you can help me, I know nothing about LinkedIn” and she assured me she could. She delivered on her promise and was there to help at every step of the way. I highly recommend Karen’s LinkedIn courses.”

Jennifer Woodward

Starlight Foundation

“Karen supported work on reputation management, marketing mentoring, strategy and profile building.

Karen really took the time to challenge our thinking and changed perspectives & approach to LinkedIn entirely.”

Roxanne Keenan

“Karen’s LinkedIn Marketing group was extremely helpful for me as a page admin for the company I work for. I loved the pre-work suggestions for each month’s topic as well as the live deep dives Karen would walk us through on Zoom. Karen breaks everything down in a way that’s easy to understand and more importantly, implement yourself. I knew very little about LinkedIn at the start of the course and have walked away feeling much more confident in how to leverage LinkedIn properly.”

I cannot recommend Karen highly enough. Her mentoring program was just fantastic. Her classes were very highly organised, and still a relaxed learning environment. I learnt more than I ever thought I would! There is definitely a lot more to LinkedIn marketing than you think.”

Book an intro chat to discuss the program

What This Program Helps You Achieve

Mentees in this program become their organisation’s ‘go to’ for LinkedIn with a structured approach to content marketing, LinkedIn page management and LinkedIn profile optimisation.

What to expect:

Learn how to leverage LinkedIn better for your organisation with a focused online training program that provides access to proven LinkedIn content marketing strategy, networking, sales, marketing and content resources.

Learn how to build your company’s brand awareness on LinkedIn, optimise your team’s LinkedIn profiles, educate your LinkedIn community about your organisation’s services and generate more leads via your LinkedIn activity.

Benefits of the program:

  • Develop a more structured and consistent approach to LinkedIn.
  • Understand networking, sales, marketing & content rituals suitable for your organisation.
  • Build the most relevant LinkedIn knowledge for your goals.
  • Choose the approach that matches your team’s needs.
  • Become the ‘go to’ for LinkedIn in your organisation.
  • Learners are issued with a Certificate of Completion.
  • Get 6 months access to the resources after the live training sessions.

Helpful Resources:

Access our proven and best practice resources, including:

  • Best practice summaries for each component of the program.
  • Annual and monthly LinkedIn Content Planners.
  • LinkedIn Content Marketing Plan Checklist.
  • Content Marketing Strategy Playbook to document your plan.
  • Professional Profile Checklist.
  • LinkedIn Profile Strategy Checklist.
  • Networking & Sales Rituals Checklist for your sales team.

Our training resources are based on the success achieved with hundreds of organisations across Australia, including B2B organisations, peak bodies and membership organisations, law firms, financial services and recruitment agencies, allied health practitioners, consultants and coaches.

LinkedIn Marketing Program Outline

The program begins with setting your learning goals with Karen and agreeing your flexible training schedule.

  • Module 1 and 2 focus on your LinkedIn Profile and Company Page strategies to ensure your LinkedIn assets are optimised and you’re leveraging the latest LinkedIn features.
  • If you want to engage your key stakeholders, this is the ideal point of the program to choose the best practice options suitable for your organisational goals. 
  • In Module 3 and 4 we explore relevant LinkedIn networking, sales, marketing and content rituals for your organisation’s LinkedIn goals.
  • In the final module we finalise your process for using your LinkedIn and website analytics to track and improve your performance.
Building the foundations of your Content Marketing Strategy 

Module 1: LinkedIn Profile Strategy

Module 2: LinkedIn Page Strategy

Implementing the plan on LinkedIn

Module 3: Networking & Sales Rituals

Module 4: Marketing & Content Rituals

Continuous improvement to inform future content plans Module 5: Measuring Success on LinkedIn


Timing & Investment

Online Private Program

  • Choose a flexible training schedule for your team.
  • Registration is $7500 (GST incl.) for participation of up to four team members. 
  • Please book an intro chat with Karen to discuss your suitability for this program and preferred timing.

Sallyanne Hartnell

I cannot recommend Karen as a LinkedIn expert more highly. Since working with her, my LinkedIn strategy is clear, my connections building steadily & the engagement, both public & via private messaging on my posts has increased significantly. Karen knows her stuff, communicates clearly & teaches actionable steps to grow your LinkedIn profile & hence your business.”

Nicole Jones

What a very worthwhile program. Thank you, Karen, for the great level of detail shared in the LinkedIn Marketing Mentoring Program. I found the monthly topics very helpful and your insights and practical tips really helped me get my head around how to move forward with my LinkedIn strategy. Thank you. I’d highly recommend this program to anyone wanting to make the most of this platform for themselves and/or their business.”

Rachel Wald

“I’m so thankful to Karen for her expertise, insights and patience. Her feedback and recommendations are invaluable and I definitely recommend Karen for anyone managing a LinkedIn page, or who wants to get the very most out of the platform personally. Thanks Karen!”

Todd Ainsaar

“Karen provided a personal approach in imparting her deep knowledge of LinkedIn, and how it can be best used as a resource. Thanks for the sessions, Karen!”

Book an intro chat with Karen

Discuss your team’s suitability for this program.


Course Element Overview Format
Goal Setting Learner’s goal setting with Karen Online 30 minute session via Zoom.
Live Group Training 5 x monthly 90 minute live group training sessions with Karen. Online 90 minute sessions via Zoom.
LinkedIn Lounge (optional) Exclusive access to membership of private LinkedIn group to test content ideas and ask questions.

Exclusive to current learners. Ask Karen your LinkedIn questions as you implement your content marketing plan.

Karen responds within 48 hours.

Pre-work Pre-work prior to each module’s live training, including our Content Marketing Strategy Playbook for LinkedIn. Sent 1 week prior to live training via email. Housed in Think Bespoke’s learning portal after the live training session is run.
Think Bespoke’s Learning Portal Post training resources via online learning portal. Post session live recordings and all learning resources are housed here so learners can manage internal stakeholders and share resources with their team.
6 months access 6 months organisational access to training recordings and online resources. Think Bespoke Learning Portal via Thinkific with password protected login.

Book an intro chat with Karen

Carolyn Marriott

I would highly recommend Karen to anyone wanting to clarify and amplify their brand on LinkedIn and unify all professional platforms.  With her encouraging and direct style, Karen is able to cut through the noise so you can get out of your own way and move forward to build your brand. 

Janie Rose

“Karen is a great teacher . . and well versed in teaching her craft which is Linkedin. If you want to learn how to master Linkedin and create a Linkedin Strategy for business success, Karen will take you all the way there. She has been a game changer for me.”

Micaela Drieberg

Public Health Consultant

“I met Karen while I was a Councillor and Mayor at the City of Monash after introducing her as a keynote at a Women’s Business Network event. During the event Karen shared her LinkedIn insights with the audience and I was so impressed I scheduled a follow up individual session with her. To this day, I still apply principles she taught me!”

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