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Organisational LinkedIn Strategy

Browse our helpful resources to guide you through how to maximise some of the key features LinkedIn offers.

From deciding whether your organisation needs to be more active on LinkedIn or learning more about how to leverage the LinkedIn Company Page feature, browse our most popular blog posts and check out our e-products and online course to help you maximise LinkedIn for your business.

How to Publish an Article from Your LinkedIn Profile

How to Publish an Article from Your LinkedIn Profile

When I talk to some people about why they are yet to publish a LinkedIn article, it’s sometimes because they’re confused about posts versus articles and whether publishing articles is a LinkedIn Profile or Company Page feature. For more experienced writers and bloggers, I’m also often asked whether they should re-purpose a high performing blog from their website as a LinkedIn article.

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How to Create an Event From Your Company Page

How to Create an Event From Your Company Page

You can create an event from your LinkedIn Profile or your LinkedIn Company Page. LinkedIn now lets you create an event from your profile and choose the organiser (e.g. the company page). For organisations with more than one team member, it is better to create the...

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Think Bespoke Giveaway to Celebrate 10 Years of Business

Think Bespoke Giveaway to Celebrate 10 Years of Business

As part of our 10th Birthday celebrations (and to inject some positive vibes into the gloom that some of us are feeling due to Stage 4 restrictions here in Melbourne) we’re giving away one spot to my Profile Essentials Masterclass, valued at $397. My Profile...

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How to Use the Featured Section On Your LinkedIn Profile

How to Use the Featured Section On Your LinkedIn Profile

The LinkedIn profile featured section enables you to showcase posts, LinkedIn articles, links and documents on your LinkedIn Profile. This is one of my favourite LinkedIn Profile features because of how it allows you to feature content. And while it’s true that you...

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The Best Times to Post on LinkedIn During COVID-19

The Best Times to Post on LinkedIn During COVID-19

In this article I provide a guide on the best times to post on LinkedIn during COVID-19. I recommend you use this information as a reliable starting point to decide when to post content on LinkedIn, and then review your LinkedIn Profile and Company page analytics....

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