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5 Things You Need to Know About LinkedIn Pages for Your Small Business

by LinkedIn Marketing

​In this article you will learn the 5 things you need to know about LinkedIn Pages for your small business.

A LinkedIn Company Page acts as the voice of your organisation on LinkedIn. It helps members learn more about your business or school, brand, products and services, and job opportunities. To interact with members on LinkedIn as an organisation, you must have a LinkedIn Page. LinkedIn members with free LinkedIn membership can create a LinkedIn Page for your organisation at no cost.  Pages for schools also offer alumni information in their Alumni section.

1. Develop a LinkedIn Company Page Strategy

If your professional community spends time on LinkedIn, we recommend you develop a LinkedIn Page strategy to help you attract, acquire and engage potential clients and advocates. The LinkedIn Company Page is a platform for your organisation to post industry updates, job opportunities and information about life at your organisation. It’s also your opportunity to build community by providing valuable and relevant content that positions your organisation as the go to in your industry. Pages can be used by both members and admins when signed in to LinkedIn.com on desktop and mobile devices. A Page offers a high-level summary of your organisation along with basic information such as specialties, size, website URL, industry, and more.

You can create a LinkedIn Page to claim your real estate and company page URL on LinkedIn.

How to Create a LinkedIn Company Page

Creating a LinkedIn Page will ensure employees can list your organisation in the current experience section of their LinkedIn profiles. In this way your LinkedIn Page acts as a directory and ensures your organisation’s logo is featured on your team’s profiles.

2. Optimise Your Organisation’s LinkedIn Company Page

As a LinkedIn Company Page Super Admin, the completion meter guides you to complete unfinished key sections of your Page to improve your organisation’s presence on LinkedIn.

The completion meter is located at the top of your incomplete Page’s Super Admin View.

LinkedIn recommends you consider the following information when using all components of the completion meter on your Page.

Meter – as Page sections are completed, the meter reflects your progress and will enter a hidden state when all sections are completed. If information is removed from a previously completed section, the meter will reappear.

3. Share Updates on Your LinkedIn Company Page

LinkedIn Company Page updates allow Page super and content admins to directly engage with viewers and followers of their Page. As a super or content admin, you can post and share information like organisation news, promotions, relevant industry articles, member updates that mention your organisation, videos, and employee recognition. A variety of formats are supported including text and a link to a website, image, document, YouTube video, or video file saved on your computer. LinkedIn Live and LinkedIn Newsletters are also more advanced features you may like to explore.

How to Write a Newsletter on LinkedIn

When you post or re-post an update, it becomes visible to all LinkedIn members from the Updates feed of your LinkedIn Page. Followers of your Page will also see your update in their LinkedIn feed where they can comment on, react to, or re-post it.  Once a member takes one of the actions, their network will also see the update on their homepage feed.

As a Page super or content admin, you can view your update notifications and engagement at any time.  As a LinkedIn Page Super or Content Admin, you can react, comment, or share activity on your LinkedIn Page as either the organisation or yourself.

4. Boost LinkedIn Company Page Updates

Boosting updates is a form of LinkedIn Advertising and a paid feature. I do not recommend you invest in this feature until you’ve developed a LinkedIn Company Page strategy based on your commercial goals, your ideal clients and your focus for LinkedIn. The boost option may be relevant once you have a deeper understanding of your Page analytics and have developed a clear profile of your offer and the LinkedIn members you wish to target and influence. Learn more about Boosting a post to reach a wider audience.

5. Invite Connections to Follow Your LinkedIn Company Page

As a super or content admin on your LinkedIn Company Page, you can grow your follower base by inviting your 1st-degree connections to follow your Page. Here’s how to send your connections an invite to follow the Page.

Access your Page Super or Content admin view.

Click on the Invite connections button on the top RH side.

Select connections from the populated list and use relevant filters.

Click Invite connection(s). Your connections will receive an invitation notification.

Need help with LinkedIn?

Browse Think Bespoke’s website library and knowledge base for helpful articles about LinkedIn Training, LinkedIn Profile, LinkedIn Marketing and Career Management.

Karen Hollenbach, LinkedIn Expert Consultant, Educator & Mentor

Karen Hollenbach, LinkedIn Expert Consultant, Educator & Mentor

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