In this article you will learn the 10 things you need to know about LinkedIn company pages.
The LinkedIn company page is where you can keep your employees, clients and potential clients informed and it’s where you can create your LinkedIn ad campaigns. If you’ve established a new business, the company page feature is a free listing on LinkedIn. Once you’ve set up your company page and added your brand’s logo, make sure your company page is listed correctly in your experience section of your profile.
10 Things You Need to Know about LinkedIn Company Pages
If you’re planning to increase your organisation’s presence on LinkedIn and improve your LinkedIn company page strategy, here are 10 things you nee to know about LinkedIn company pages to help you maximise this feature.
1. It’s free to set up a LinkedIn Company Page
If you wish to create a LinkedIn company page it is a free feature for LinkedIn members. You don’t need to have a premium account but you do need to meet a few conditions.
Here’s more from LinkedIn Help about creating a LinkedIn company page.
2. You May Need to Claim Your LinkedIn Company Page
When you first create your company page, you may be surprised to find it already exists on LinkedIn. This is because LinkedIn creates Listing Pages when people complete their Experience in their profile and list the organisation’s name. All Listing Pages have a banner indicating that it was created by LinkedIn.
You can claim the page if you’re eligible to become an Admin. To be eligible you need to have it listed in your profile work, education, or volunteer experience.
3. LinkedIn Company Pages Can Now Follow other LinkedIn Company Pages
If you are an admin of your page, you can now follow other company pages as your page.
4. LinkedIn Members Can Message Company Pages
When you enable messaging for your Page, members can send a message to communicate directly with your Page. When a member sends a message, they choose a conversation topic to indicate what their message is about. After a member selects a topic for their conversation, a Page admin can edit the topic if desired. You can filter messages in your inbox by conversation topic.
We’ve tested this feature and it seems to activate when you only have one Company page admin. Learn more here.
5. LinkedIn Company Pages Can Like & Comment on Certain Posts
There are a few opportunities for your LinkedIn company page to like and comment on posts. The first is to view your activity when in admin view on your company page. This can be done from the desktop and your phone. You can like comments and respond to any comments made on your company page updates or made where your company page has been mentioned.
If you’ve chosen 3 community hashtags the admins of your page may also be prompted in their LinkedIn Profile notifications to comment on a trending post for that hashtag as your company page. With the option to follow other LinkedIn Company Pages, you can like and comment on the pages your page follows.
6. LinkedIn Company Page Notifications are Getting Easier to Locate
The company page notifications are viewed when you are in the Admin view of your company page from your desktop or phone. Admins will also get some company page notifications in their LinkedIn profile notifications.
7. You Can Invite Connections to Follow Your Company Page
Once you’ve optimised your LinkedIn company page and developed a company page follower strategy, which includes a promise to potential followers of what they can expect to stay informed about from following your updates, then you’re ready to invite your connections to follow your company page.
Here’s more from LinkedIn Help about this feature.
8. You Can See Who Follows Your Company Page
You can see who follows your LinkedIn company page when you’re in the admin view. Click on Analytics on the LH side, then Followers and scroll down to view your new followers.
I like to check new followers at the end of each month, and invite any 2nd or 3rd degree connections to connect, with a personalised note thanking them for following Think Bespoke’s Company page.
9. You Can Pin a Post to Your Company Page Updates
You can pin an update from your company page so it’s the first post new visitors to the page see. I recommend either a welcome video or an impactful visual with a link encouraging sign up to a relevant opt-in and email newsletter.
To pin a post, go to the updates section (when in admin view), locate the correct update and click the More icon and select Pin to top from the drop down. You’ll see Pinned in the upper right corner of the update. The update will move to the top of the Updates and Recent updates section (member view) of your Linkedin Company Page.
10. You can publish newsletters from your LinkedIn Company Page
A newsletter on LinkedIn refers to a set of regularly published articles on LinkedIn, typically about a specific topic. You can create up to five newsletters as yourself or as a LinkedIn Page. To create a newsletter as a Page, you must be a super or content admin of that Page and meet the newsletter access criteria. You can check out Think Bespoke’s LinkedIn newsletter to see how we leverage this free publishing feature for our LinkedIn company page.