For organisations competing for talent, a LinkedIn Company Page should do more than list services, locations and recent updates.
It can also help prospective employees understand what working with your organisation may look like. LinkedIn’s Workplace policy module allows eligible Company Pages to share high-level information about working arrangements, selected benefits, location-based pay adjustments and COVID-19 vaccination policies.
For HR, marketing and communications teams, this can be a simple way to make the Company Page more useful for people considering whether your organisation is the right fit.
The aim is not to publish every internal policy in full. It is to give people clearer signals about the practical and cultural realities of work.
What you can share
LinkedIn’s Workplace module sits within the About section of a Company Page and allows super admins to add information about:
- on-site, remote or hybrid work
- how often hybrid employees are typically expected on-site
- selected workplace benefits
- whether pay is adjusted by region or country
- COVID-19 vaccination requirements or recommendations for in-person work
- optional links to fuller workplace or vaccination policies
You can select up to three workplace benefits to display. Options include flexible working hours, flexible working location, remote-working options, home-office support, wellness days, mental-health benefits, company off-sites and work-from-anywhere weeks.
How this supports recruitment and employer reputation
Candidates often look beyond the job description when deciding whether to apply.
They may want to understand whether your organisation is primarily office-based, flexible, hybrid or remote. They may also be looking for clues about how work is structured, how people are supported and whether the organisation’s practical policies align with their own needs.
For some organisations, this information may be particularly useful when recruiting across locations, competing for specialist talent or building a stronger employer presence on LinkedIn.
It can also create better alignment early in the recruitment process. When people understand your workplace approach before they apply, they can make a more informed decision about whether the opportunity is likely to suit them.
Before you add anything
Treat this as a public communication exercise rather than a quick admin task.
Before publishing, make sure the information reflects current internal policy and has been reviewed by the relevant HR, people and culture or leadership team. Keep the wording simple and consistent with what candidates would hear during recruitment.
It is also worth checking that the information on your LinkedIn Page aligns with your careers page, job advertisements and internal documentation. Mixed messages about flexibility, benefits or pay can create unnecessary confusion.
How to add a workplace policy
You need to be a super admin of the LinkedIn Company Page.
From the Page’s super admin view:
- Select Edit Page from the left-hand menu.
- Open the Workplace tab.
- Turn on the Workplace module.
- Choose your primary workplace policy: on-site, remote or hybrid.
- If you select hybrid, add the typical amount of time employees spend on-site.
- Add any further context about the policy.
- Add a link to the fuller workplace policy if relevant.
- Select up to three workplace benefits.
- Choose the organisation’s approach to location-based pay adjustment.
- Select the vaccine-policy setting, or choose not to display it.
- Save your changes.
Keep the information current
Workplace arrangements can change quickly, particularly during growth, restructuring, shifts in office requirements or changes to public-health guidance.
Review this section whenever your organisation updates its workplace policy, recruitment approach or benefits offering. A short check every six to twelve months is usually enough to make sure the Page still reflects the experience candidates can expect.
A useful Company Page helps people understand the organisation before they make contact. The Workplace module is one small way to make that information clearer, more transparent and more aligned with the employer reputation you are building.

Karen Hollenbach helps thoughtful professionals, leaders and organisations show up with greater clarity, confidence and purpose.
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