About Us

Who we are

Our Purpose

Our mission is to help people use LinkedIn better to achieve their professional goals. We provide our clients with the knowledge they need to empower them to live the life they imagined.

Established in 2010 by Karen Hollenbach, we are 100% owned and run by women. We’re a team of corporate escapees who restructured our lives years before working from home became the norm.

Our Values

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We embrace opportunities to delight our customers and stakeholders.

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We believe in the sharing of knowledge for the greater good.

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We believe in building relationships for the greater good of humanity.

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We value a methodical, considered and reflective approach and welcome feedback.

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We are lifelong learners.

Our Team

Karen Hollenbach

Independent LinkedIn Specialist Consultant, Educator & Writer

Karen Hollenbach is one of Australia’s leading Independent LinkedIn Specialist Trainers and the Founding Director of Think Bespoke. With over 12 years LinkedIn training, strategy and LinkedIn profile writing experience in Australia, Karen has helped 1000s of professionals and 100s of organisations.

Karen offers a unique perspective for quieter and more thoughtful folk who are tentative about LinkedIn and want to learn how to embrace it better as a tool for their career and business.

Karen’s worked closely with organisations in management consulting, legal, finance, recruitment, education, healthcare and technology sectors. She also partners regularly with industry peak bodies, professional associations and local councils and has co-facilitated the LinkedIn workshop for Monash Business School since 2020, trained the RMIT University careers team and delivered tailored LinkedIn training for University of Melbourne, Grattan Institute and State Library Victoria.

Follow Karen on LinkedIn.

Debbie Hatswell

Head of Online Content Solutions

Debbie Hatswell leads Think Bespoke’s Online Content Solutions, assessing client’s online assets and developing strategic content frameworks for LinkedIn Company Pages and LinkedIn Profiles.

Thanks to Debbie’s methodical and best practice approach, our clients have achieved steady growth in online community and content engagement.

Marina Pitisano

Job Search & Career Coach

Marina Pitisano leads Think Bespoke’s Career Services, and plays a key role in the delivery of our public LinkedIn for Career Masterclasses and the customised training workshops we develop for our education and recruitment partners.

As a an experienced career practitioner, Marina has a wealth of knowledge about job search, networking, accessing the hidden job market, working with recruiters and managing change. She’s a wonderful hand holder for senior professionals in the mid stage of their career who feel stuck or are dealing with the overwhelm of active job search. Her warm and caring approach is valued by Think Bespoke’s clients.

Anne George

LinkedIn Profile Writer

Anne George is a professional copywriter and content creator with 30 years’ experience in publicity, public relations, marketing communications and social media. As LinkedIn Profile Writer she works in collaboration with Karen and Think Bespoke’s clients to help individuals and organisations craft their stories and improve their personal and organisational branding on LinkedIn and their website blogs. She shares Karen’s passion for words and storytelling and enjoys the personal and creative process of helping clients take a 360 degree view of their experiences, review and reflect on their achievements and values and tell their own unique career story.