Our Specialist LinkedIn Training Approach

Founded by Karen Hollenbach, one of Australia’s leading independent LinkedIn specialists and commentators, our focus is on best practice content marketing, networking and job search strategies that attract, acquire and engage your community and stakeholders online.  With a warm, friendly and down to earth approach, Karen provides a fresh perspective on how to use LinkedIn to raise your professional profile within and beyond your industry and build your personal and organisational brand online.   

We inspire new ideas and challenge the status quo, working best with values-based individuals and organisations who genuinely want to help their community and make the world a better place.  If you’d like to read more about our story, please read this article where Karen reflects on Think Bespoke’s business journey. 


LinkedIn services we offer include:

  • LinkedIn Training & Strategy
  • LinkedIn Profile Audits
  • Professional LinkedIn Profile Updates
  • LinkedIn Company Page Advisory

We provide 1:1, Zoom and face to face training sessions for individuals and teams.  Read our latest insights in the library of articles.

For organisations:

We provide specialist LinkedIn training and LinkedIn Company Page services for Australian businesses who are ready to improve and better manage their online presence.  Think Bespoke partners clients in the recruitment, education, finance, health and professional services sectors in Melbourne, Sydney and Brisbane.

For individuals:

We provide Personal Branding and LinkedIn 1:1 Zoom consultations, face to face Career Consultations and a LinkedIn for Career Masterclass program across the year.  We help:

  • thought leaders who want to take their online presence to the next level
  • senior professionals in the mid stage of their career who want to explore how to leverage LinkedIn for their career goals

LinkedIn Company Page Management & Marketing

If you lead a business or manage the digital communication, marketing, sales or HR function of your organisation, we’d love to get to know you and your competitive landscape and can tailor our LinkedIn training and marketing consultancy services to your goals to increase your brand awareness and start more conversations with potential clients, candidates and employees.

Sounds helpful? Find out more about our LinkedIn Company Page services.

Our Purpose

We’re an Australian owned and operated LinkedIn education and training consultancy, established in 2010 by Karen Hollenbach.  Our mission is to help you unlock your potential and our team comprises a collective of talented local professionals with LinkedIn, content marketing and career management expertise.  We help individuals actively participate in all parts of their lives by providing education that inspires new ideas and challenges the status quo.  

We actively seek opportunities to create connections for like minded and values aligned change makers, game changers and subject matter experts whose purpose is to create a better future for all Australians.

Our Values

We believe in collaboration, community, education, deep thinking, reflection, building momentum and taking calculated risks.

Think Bespoke values the important work of the Indigenous Literacy Foundation. Help close the literacy gap.

Think Bespoke is proud to be a sponsor of the START Foundation.  Help empower amputees in life through sport.


Karen Hollenbach, Independent LinkedIn Specialist Consultant

Karen Hollenbach is one of Australia’s leading independent LinkedIn Consultants, and the Founding Director of Think Bespoke. In 2019 she was listed as one of the top 10 LinkedIn Experts in Asia.

As a regular trainer and presenter with the Recruitment, Consulting & Staffing Association, Australia & New Zealand’s (RCSA), the peak recruitment industry body, and Independent Tertiary Education Council of Australia (ITECA) Karen’s focus is on educational leadership and keeping her communities informed about how to maximise LinkedIn for their business and career.  Karen specialises in online training.

Find out more about our Corporate LinkedIn Training and LinkedIn Profile Update Services.

Debbie Hatswell, Head of Online Content Solutions

Debbie Hatswell, Think BespokeDebbie Hatswell leads Think Bespoke’s Online Content Solutions, assessing client’s online assets and developing strategic content frameworks for LinkedIn Company Pages and LinkedIn Profiles.

Thanks to Debbie’s methodical and best practice approach, our clients have achieved steady growth in community and engagement, including:
– driving visits to the client’s website and converting leads
– implementing client social media reporting to measure ROI
– implementing scalable processes to source engaging content
– creation of original content including blogs and branded visuals

Find out more about our LinkedIn Company Page Management & Marketing Services.

Marina Pitisano, Job Search & Career Coach

marina pitisano, job search coachMarina Pitisano leads Think Bespoke’s Career Services, and plays a key role in the delivery of our public LinkedIn for Career Masterclasses and the customised training workshops we develop for our education and recruitment partners.

As a an experienced career practitioner, Marina has a wealth of knowledge about job search, networking, accessing the hidden job market, working with recruiters and managing change. She’s a wonderful hand holder for senior professionals in the mid stage of their career who feel stuck or are dealing with the overwhelm of active job search. Her warm and caring approach is valued by Think Bespoke’s clients.

Find out more about our Mid Career Planning Services.


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I believe your story is your unique selling point and would love to know more about you and how I can help!