About Us

Who we are

Our Purpose

We’re an Australian owned and operated LinkedIn education and training consultancy, established in 2010 by Karen Hollenbach. Our mission is to help you unlock your potential and our team comprises a collective of talented local professionals with LinkedIn, content marketing and career management expertise. We help individuals actively participate in all parts of their lives by providing education that inspires new ideas and challenges the status quo.

We actively seek opportunities to create connections for quieter and more thoughtful folk who are change makers, game changers and subject matter experts whose purpose is to create a better future for all Australians.

Our Values

We believe in:

collaboration and community
lifelong learning
thinking and reflection
the power of momentum
trusting experts

Think Bespoke values the important work of the Indigenous Literacy Foundation. Help close the literacy gap.

Think Bespoke is proud to be a sponsor of the START Foundation. Help empower amputees in life through sport.

Our Team

Karen Hollenbach

Independent LinkedIn Specialist Consultant, Educator & Writer

Karen Hollenbach is an Independent LinkedIn Specialist Trainer and the Founding Director of Think Bespoke. With over 10 years LinkedIn training and LinkedIn profile writing experience in Australia, Karen has helped 1000s of professionals and 100s of organisations.

Karen offers a unique perspective for quieter and more thoughtful folk who are tentative about LinkedIn and want to learn how to embrace it better as a tool for their career and business.

Karen is General Assembly’s resident LinkedIn expert and has worked closely with organisations in management consulting, legal, finance, recruitment, education and technology sectors. She also partners regularly with industry peak bodies, professional associations and local councils and has co-facilitated the LinkedIn workshop for Monash Business School since 2020, trained the RMIT University careers team and delivered tailored LinkedIn training for University of Melbourne.

Debbie Hatswell

Head of Online Content Solutions

Debbie Hatswell leads Think Bespoke’s Online Content Solutions, assessing client’s online assets and developing strategic content frameworks for LinkedIn Company Pages and LinkedIn Profiles.

Thanks to Debbie’s methodical and best practice approach, our clients have achieved steady growth in online community and content engagement.

Marina Pitisano

Job Search & Career Coach

Marina Pitisano leads Think Bespoke’s Career Services, and plays a key role in the delivery of our public LinkedIn for Career Masterclasses and the customised training workshops we develop for our education and recruitment partners.

As a an experienced career practitioner, Marina has a wealth of knowledge about job search, networking, accessing the hidden job market, working with recruiters and managing change. She’s a wonderful hand holder for senior professionals in the mid stage of their career who feel stuck or are dealing with the overwhelm of active job search. Her warm and caring approach is valued by Think Bespoke’s clients.

Anne George

LinkedIn Profile Writer

Anne George is a professional copywriter and content creator with 30 years’ experience in publicity, public relations, marketing communications and social media. As LinkedIn Profile Writer she works in collaboration with Karen and Think Bespoke’s clients to help individuals and organisations craft their stories and improve their personal and organisational branding on LinkedIn and their website blogs. She shares Karen’s passion for words and storytelling and enjoys the personal and creative process of helping clients take a 360 degree view of their experiences, review and reflect on their achievements and values and tell their own unique career story.