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How to Create a LinkedIn Company Page

by LinkedIn Company Page

Updated March 2021

In this article you will learn how to create a LinkedIn company page for your organisation on LinkedIn.

LinkedIn is an essential online touchpoint for any Australian businesses, and especially important for small to medium businesses who have a Business to Business (B2B) focus in the consulting, coaching, health and wellness, professional services, legal, financial, IT and construction sectors.  The LinkedIn Company Page feature creates a free listing for your business on LinkedIn, where 4 out of 5 professionals in Australia spend time.  

The creation of a LinkedIn Company Page is how you get your logo on your team’s LinkedIn Profiles, in the experience section, and where potential clients, collaborators and suppliers can find out more about your organisation.

How to Create a LinkedIn Company Page

To get started, you must first have a LinkedIn profile with your real first and last name before you can complete the below steps to create a Company Page.

 

How to Create a LinkedIn Company Page

  1. Click the  Work icon in the top right corner of your LinkedIn homepage.
  2. Click Create a Company Page +.
  3. Enter your Company Name and choose a URL. All Company Page URLs will structured as linkedin.com/company/[YOUR COMPANY NAME].
    • While the name of your Company Page doesn’t need to be unique, the public URL for your page cannot be the same as one that exists on LinkedIn. LinkedIn members and search engines will use this unique URL to find your page.
    • Please review the Company Page URL requirements below.
  4. Check the verification box to confirm you have the right to act on behalf of that company in the creation of the page.
  5. Click the Create page button.
    • If you don’t have a confirmed email address associated with your LinkedIn account, you’ll be prompted to add and verify your email address.
  6. Click Get started on the welcome screen to begin editing your Company Page.
    • A red error message may appear if you have problems adding a Company Page.

Your Company Page URL:

  • Must contain at least one non-numeric character.
  • Can be a lowercase alphabet, numeric, hyphen, or Chinese, Japanese, or Korean (CJK) Unicode.
  • Must not include more than one consecutive hyphen (i.e. company–name) and can’t have a hyphen at the beginning or end (i.e. -company-name or company-name-).

Any improper characters will be automatically replaced with a hyphen.

How to Publish Your LinkedIn Company Page

To publish your Company Page you must include a company description (250-2000 characters including spaces) and company website URL. Keep in mind that a preview of your Company Page is not available. When you publish the page, it is live on LinkedIn’s website. Here’s an example of Think Bespoke’s LinkedIn company page.

4 best practice tips for linkedin company pages

Once you’ve created a Company Page, post some core organisational content (e.g. a sign up to your newsletter or a a popular blog or video showcasing your organisation’s culture and services).  Learn more about posting in this article about 4 Best Practice Tips for Company Page Management.

Invite Your Connections to Follow Your LinkedIn Company Page

If you’re planning to regularly post updates via your LinkedIn company page, and once you’re happy with the overall look and feel of the company page, you’re ready to share an update via your team member’s LinkedIn Profiles, encouraging their connections to follow the page.  Make sure you use the mention feature to mention the company page, as well as including the link to your company page.  Here’s an example.

how to create a linkedin company page

You will get an allocation of credits each month to invite your connections to follow your LinkedIn company page. Learn more here.

Invite connections to follow company page

In terms of ongoing management of the page, you should also add additional admins to the page, in case an admin loses access to the page or leaves the company in the future. We recommend at least two people as Super Admins. LinkedIn will not provide Company Page admin information to members or replace or remove admins.  Learn more about Company page admin roles here.

Karen Hollenbach

Karen Hollenbach

As one of Asia Pacific’s Top 10 LinkedIn Experts I share fortnightly news with my global email community and run monthly online Lunch and Learns to teach professionals how to unlock LinkedIn. Sign up to my newsletter to help you learn LinkedIn – the right way!

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