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Why Job Seekers Need a LinkedIn Profile

by LinkedIn Profile, My Career

In this article we explore why job seekers need a LinkedIn profile. If you are a professional looking for full time, part time, contract or freelance work, these tips will help explain how your LinkedIn profile helps you get noticed by decision makers interested in your skills and experience.

Having a strong LinkedIn presence is crucial for job seekers to establish your professional brand, expand your network, increase job search visibility and research potential employers. By actively maintaining your LinkedIn profile and engaging with the platform, you can boost your chances of landing your desired job opportunities.

Why Job Seekers Need a LinkedIn Profile

If you are in active job search, or starting to think about your next career move, it’s important to remember that hiring managers and recruiters across most industries use LinkedIn extensively to evaluate job seekers. They will be looking at your work experience, skills, education, and endorsements to assess the completeness and relevance of this information to match job requirements.

Some examples of other ways they will evaluate you on LinkedIn include:

Verification of Resume Claims: LinkedIn allows recruiters to verify details provided in your resume, such as job titles, dates of employment, and roles held, by cross-referencing with information from your LinkedIn connections or previous employers.

Career Progression: LinkedIn profiles provide a timeline of a your career path, including job titles, durations, and responsibilities. This helps recruiters understand your professional growth and suitability for higher-level roles.

Connections and Recommendations: Your network of connections on LinkedIn can indicate the breadth and depth of your professional relationships. Recommendations from colleagues, supervisors or clients can also provide insights into your strengths and work ethic.

Cultural Fit: Recruiters may review your LinkedIn activity to gauge alignment with company culture and values. This includes assessing how well your interests and activities outside of work align with the organisation’s ethos. This is where the volunteer experience and project sections of your LinkedIn profile can play an important role.

Initial Contact and Outreach: LinkedIn serves as a platform for recruiters to directly contact you for job opportunities, making it a valuable tool for sourcing passive candidates who may not actively be seeking new roles. If a recruiter invites you to connect on LinkedIn, accept the invitation. Your future self will thank you!

1. Professional Branding

LinkedIn serves as an online professional profile that showcases your skills, experience, and achievements. A well-crafted LinkedIn profile allows you to present yourself effectively to potential employers. It helps you establish a personal brand that highlights your unique strengths and expertise.

LinkedIn provides specific and different LinkedIn profile features depending on your focus. There are many options to choose from and it can feel overwhelming. Here are some specific LinkedIn profile writing tips for Job Seekers:

  • Contact Details: Ensure all of your contact details are up to date, particularly your current location. When hiring managers and recruiters search, your location will be one of the key search filters.
  • Open to Work: Activate this feature and choose from one of the two options available, depending on your circumstances.

How to Write Your LinkedIn Profile

2. Networking Opportunities

LinkedIn is a powerful networking platform that connects professionals from various industries and backgrounds. By actively engaging with professionals on LinkedIn, you can expand your network, connect with recruiters, hiring managers, and industry professionals, and stay informed about job opportunities and industry trends.

People tend to create opportunities and employ people they know, like and trust and so it’s important to connect with everyone you know on LinkedIn, including people you meet at in real life events. Keep an eye on your connection’s posts and updates on LinkedIn, comment on and react to relevant updates. You can read more networking for job search in the article below from our knowledge base.

How to Network for Job Search and Access the Hidden Job Market

3. Job Search Visibility

Many recruiters and hiring managers use LinkedIn to source candidates for job openings. Completing all of the key sections of your LinkedIn profile and keeping it up to date are key ways to increases your visibility and chances of being discovered by recruiters searching for candidates with your skills and experience. You can also take this a step further and optimise your profile with relevant keywords. You can learn more about the specific skills and attributes hiring managers and recruiters are looking for when you review the role requirements in advertised roles.

Let’s use the following job advertisement as an example of how to optimise your profile with keywords. When reviewing this role, there are a number of keywords that stand out, including content marketing strategy, content production, global, senior marketers, creative, campaigns, content programs, SEO, thought leadership and communication.

If you met most of the requirements and planned to apply for roles like this, you can ensure you use some of these key words in your profile’s headline, About section, experience (roles) and skills.

Role Title: Content Marketing Manager

Summary of the role: As Content Marketing Manager, you’ll lead the development and execution of our global content marketing strategy, to grow awareness, drive demand and build an owned, engaged audience of senior marketers across Enterprise marketing teams. You’ll plan and create content and campaigns, while managing the key communication client channels across email and social media. You’ll also have the opportunity to plan and launch content programs that collaborate with our global creative community, building a content program that’s creative, engaging and entertaining.

Responsibilities:

  • Working closely with our leadership, marketing and sales teams, you’ll develop and own a comprehensive content marketing strategy to raise awareness, drive demand and nurture prospective clients to grow our client base and build our brand globally.
  • Create and oversee our content production program and distribution strategy across our website, blog, email, social media and events.
  • Develop content series’ and campaigns that leverage our global creative community and produce content that entertains and engages our target audience and enhances our creative credentials.
  • Identify gaps across our sales process and customer journey, producing content that helps generate quality leads and maximises client conversion.
  • Develop a content calendar and ensure consistent and timely content delivery and distribution across various platforms and channels.
  • Manage the end-to-end content production process, from ideation to publication, ensuring consistency and alignment with brand our voice.
  • Monitor and analyse content performance metrics, providing insights and recommendations for continuous improvement.
  • Optimise content for SEO to improve organic visibility and drive traffic to our website.
  • Collaborate closely with our senior leadership and regional sales teams to gather insights and develop thought leadership content.

What you bring to the table:

  • 7+ years experience in content marketing, with demonstrated experience building a content program that has grown and engaged a senior marketing audience.
  • A thorough understanding of the marketing and advertising industry.
  • An impressive portfolio showcasing the production of a wide range of content across different formats, including email, social media and video.
  • Creative flair with the ability to think outside the box and create content that truly engages and entertains to build attention and awareness organically.
  • Very strong written and verbal communication skills, with the ability to produce written thought leadership content.
  • The ability to analyse and understand performance metrics and translate insights into actionable strategies to constantly improve performance.
  • Excellent interpersonal and communication skills, with the ability to collaborate with internal senior leadership and external marketing clients.
  • A good understanding of how to leverage AI tools and technology to assist with the content creation process
    Experience as part of a high growth B2B tech business and experience using.
  • Hubspot CRM will be highly regarded.

4. Research and Company Insights

LinkedIn provides valuable insights into companies and industries, helping job seekers research potential employers and make informed decisions about job opportunities. Whether you are in active job search, or starting to research the opportunities available in your industry and beyond, start by setting up job alerts to see which recruiters are hiring the types of roles you’re interested in.

Also take the time to follow the leading companies in your industry so you can monitor industry updates. By following particular companies and their leaders you can gain valuable insights into the organisation’s culture, values, and growth opportunities. The following article explains how to clean up your LinkedIn newsfeed to get relevant updates to assist with this research.

How to Clean Up Your LinkedIn Newsfeed

Karen Hollenbach, LinkedIn Expert Consultant, Educator & Mentor

Karen Hollenbach, LinkedIn Expert Consultant, Educator & Mentor

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