Every so often, a client conversation reminds me that the hardest part of career positioning is not always finding the experience. Sometimes it is working out what to leave in, what to leave out and what needs to be brought forward for the opportunity in front of you.
This came up recently while I was helping a senior professional prepare application materials for a board and career-related opportunity. The work included a CV, supporting statement, cover letter and LinkedIn profile review. On the surface, it may have looked like a writing task. In reality, it was a positioning task.
The client had a rich and varied professional story. There was commercial leadership, people development, mentoring, governance exposure, communication capability, community involvement and a long record of stepping into new responsibilities. None of it was irrelevant. But not all of it could carry equal weight.
That is often where experienced professionals get stuck.
When you have done a lot, it can be tempting to keep adding more: more achievements, more credentials, more examples, more context. The instinct is understandable, especially when an opportunity matters. You want the reader to see the full picture.
But a strong career story is not created by including everything. It is created by helping the reader understand what matters most now.
For this client, the question was not whether they had enough to offer. They did. The question was whether the right parts of their experience were easy enough to see.
A strong career story needs focus
Many experienced professionals are used to adding more: more roles, more achievements, more qualifications, more committees, more volunteering and more examples. This instinct makes sense. When an opportunity matters, it is natural to want to show the full weight of your experience.
But strong positioning does not come from asking the reader to absorb everything. It comes from making clear choices about what matters most for the opportunity in front of you.
For this client, the application required a very specific story. It was not enough to say, “Here is everything I have done.” The material needed to show how their experience connected to the opportunity: coaching, leadership development, communication, governance exposure and the ability to support people through professional transition.
That meant some details needed to come forward, while others needed to move back. Some needed to be removed altogether.
This is often the hardest part of career positioning. The things you leave out can feel like a loss, even when they make the story stronger.
If you are in a period of career change, you may also find 4 Career Planning Tips for a Meaningful Career Change useful.
Your CV and LinkedIn profile need to speak from the same hymn book
When someone is applying for a senior role, board opportunity, advisory position or portfolio career pathway, their documents rarely sit in isolation.
The CV may be read first. The cover letter may frame the application. The LinkedIn profile may be checked quietly in the background. A conversation, referral or informal recommendation may also influence how the person is understood.
This means your professional materials need to be aligned.
They do not need to be identical. In fact, they should not be. A CV has a different job from a LinkedIn profile. A cover letter has a different job again.
But they should support the same professional story.
If your CV positions you as a serious candidate for a board, career transition or leadership opportunity, while your LinkedIn profile still presents you only through the lens of your current operational role, the reader may feel a disconnect.
If your application emphasises coaching, mentoring, governance or leadership development experience, but your LinkedIn headline and About section do not mention those capabilities, the evidence becomes harder to find.
If your profile lists too many unrelated credentials or older details, the most relevant parts of your story may be buried.
Alignment matters because it reduces friction for the reader. It helps them understand who you are, what you bring and why this opportunity makes sense.
For a practical profile review, start with How to Improve Your LinkedIn Profile: A Practical Checklist.
Less can be more, especially when you are multi-capable
Some professionals are naturally multi-capable. They are commercially strong, people-focused, community-minded, technically capable, governance-curious and generous with their time.
This is a strength. It can also create confusion.
When too many threads appear at once, the reader may struggle to see the pattern. Are you a commercial leader? A coach? A board aspirant? A communicator? A mentor? A sector specialist? A community contributor?
The answer may be yes to several of these. But a good application does not ask the reader to do all the work of joining the dots.
It gives them the right frame.
For this client, part of the work was not simply editing words. It was deciding what the current professional season required.
Some experience that was interesting did not need to sit prominently. Some older experience was more relevant than it first appeared, once we named it properly. Some community leadership needed to be reframed so it supported the application rather than appearing as another unrelated activity. Some profile details needed to be cleaned up so they did not distract from the message.
This is where professional positioning becomes more than word-smithing. It is judgement.
Use the language of the opportunity
A common mistake in applications is to describe experience in the language you normally use, rather than the language the opportunity requires. This means translating your experience clearly.
If an opportunity is asking for coaching capability, leadership development, governance readiness or stakeholder confidence, your examples need to speak to those ideas. The reader should not have to infer that your training experience was really about helping senior people communicate better. They should not have to guess that your committee role gave you governance exposure. They should not have to work out that your mentoring, facilitation or professional development work is relevant to the opportunity. You need to help them see it.
The strongest applications often use clear, specific language rather than inflated language. Not every experience needs to sound grand. It needs to be understood. This was one of the clearest themes in the client conversation: the work was not about making the client sound more impressive. It was about making the most relevant evidence easier to recognise.
LinkedIn should support the application, not undermine it
For senior professionals, LinkedIn is often part of the due diligence process. Someone may read your application, then look at your profile. They may check your headline, About section, Featured section, recent activity, Experience section, education, certifications or mutual connections.
This is why your LinkedIn profile is important to keep current and relevant during a career transition or board application process. It does not need to repeat your CV, but it should support the version of your professional story you are putting forward.
In this client’s case, we looked at whether the headline reflected the opportunity being pursued. We reviewed whether the About section brought forward the right themes. We considered whether the Featured section could show leadership, sector involvement or professional credibility. We also looked at whether older or less relevant profile details were creating unnecessary noise.
This kind of LinkedIn clean-up can be especially important for experienced professionals who have built rich, varied careers. The goal is to make the most relevant story easier to see. For more on profile positioning, read How to Make Your LinkedIn Profile Stand Out for the Right Reasons.
Your headline needs to do more than list titles
A LinkedIn headline is often one of the first things people see. It appears in search results, comments, connection requests and beside your name across LinkedIn. During a career transition or application process, your headline can either support your positioning or create confusion.
If your headline is too narrow, it may trap you in your current role. If it is too broad, it may become forgettable. If it includes claims that are not yet accurate, it may raise questions.
For this client, the headline needed to hold several things carefully: current senior leadership experience, coaching capability, communication and professional development, and a direction of travel that supported the opportunity. It also needed to avoid over-claiming.
A good headline does not need to tell the whole story. It needs to create the right doorway into the rest of your profile. For a more practical guide, read How to Write a LinkedIn Profile Headline That Reflects Your Work.
Your Featured section can provide useful evidence
The LinkedIn Featured section is often underused by experienced professionals. Yet it can be a useful place to show evidence of the professional story you are now telling. For someone applying for a senior, board, advisory or career-related opportunity, the Featured section might include a relevant article, event, speaking engagement, media mention, project, award, panel, professional contribution or post that demonstrates leadership and credibility.
It does not need to be crowded. A small number of carefully chosen items is often better than a long collection of unrelated activity. The question is not “What am I proud of?” although that matters. The more useful question is “What will help someone understand the professional story I am putting forward now?”
In this client’s case, the Featured section became a way to bring forward current leadership, sector involvement and professional contribution without trying to force every detail into the CV. For more on this, read How to Use the Featured Section on Your LinkedIn Profile.
Your professional story may need a seasonal edit
One of the useful ideas in this kind of work is that your profile does not have to represent every possible version of you forever. Sometimes your LinkedIn headline, About section, Featured section or CV summary needs to support a particular season.
You may be applying for a board role. You may be moving towards consulting. You may be repositioning after a restructure. You may be exploring portfolio work. You may be preparing for a career transition. You may be wanting to be seen for leadership, governance, coaching, commercial growth, advisory work or thought leadership.
Your profile can evolve as your focus evolves. Tt is about being current. A professional story that made sense two years ago may not be doing the right job now.
A good application makes life easier for the reader
When people review applications, especially for competitive opportunities, they are usually looking for reasons to understand the fit quickly. They need to see what the opportunity is asking for, what you bring, where the evidence sits, how your experience translates and why this step makes sense now.
A strong application does not overwhelm them with every possible detail. It helps them make a clearer assessment. This is particularly important for board, advisory and senior career opportunities, where candidates may bring extensive experience but not always in a neat, linear package.
The work behind the words
From the outside, CV writing, LinkedIn profile writing and application support can look like editing. Sometimes it is. But at senior level, the real work often sits underneath the words.
It involves asking:
- What is the opportunity really asking for?
- Which parts of this person’s experience are most relevant?
- What needs to be brought forward?
- What needs to be simplified?
- What is creating distraction?
- Does the LinkedIn profile support the application?
- Is the person’s current professional story visible enough?
- Would someone reading this understand why this opportunity makes sense?
The final documents are essential. But so does the thinking that gets you there. That is why application support for senior professionals often involves more than improving sentences. It involves helping someone see their own experience more clearly, then deciding how that experience should be presented for the opportunity they are pursuing.
When your career story needs clarifying
If you are an experienced professional, senior leader, board aspirant or someone considering a career transition, it is worth reviewing whether your professional story is doing too many jobs. Your experience may be strong. Your contribution may be substantial. Your next step may make sense to you.
But is that clear to someone else? Does your CV make the right evidence easy to find? Does your LinkedIn profile support the direction you are moving in? Does your headline still reflect where you are now? Does your About section help people understand your current contribution? Does your Featured section show the proof points that matter? And are you including details because they are relevant, or because they are hard to let go of?
These are useful questions to ask before an opportunity appears, not only when a deadline is approaching. You may also find The Executive Career Advantage No One Talks About useful if you are thinking about how to keep your professional story current before your next opportunity appears.
Looking for career and LinkedIn support in Australia?
Think Bespoke is a Melbourne-based LinkedIn consultancy supporting experienced professionals, senior leaders and organisations across Australia.
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Karen Hollenbach helps thoughtful professionals, leaders and organisations show up with greater clarity, confidence and purpose.
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