In this episode I explore the value of having a primary platform focus, when there are increasing reports of social media fatigue.
If you are responsible for the LinkedIn and / or social media presence for your B2B organisation, this episode is for you. Here are the resources I mention in this episode that support LinkedIn as the primary platform for B2B organisations and brands.
- How To Make LinkedIn Your Top Social Media B2B Marketing Platform (Content Marketing Institute article)
- LinkedIn vs. Facebook: Which Is Best for Your Business? (Hubspot article)
- How to Use LinkedIn for B2B Marketing (Later article)