The Elevate Map
Think Bespoke’s approach to leadership visibility on LinkedIn
A practical framework for clearer professional presence
The Elevate Map is our strategic framework for helping leaders, teams and organisations show up on LinkedIn with greater clarity, confidence and purpose. It guides our work across LinkedIn training, mentoring, profile writing, executive visibility and organisational capability-building.
We believe clarity comes before visibility, purpose before posting and connection before content.
The Elevate Map helps organisations and leaders make LinkedIn more intentional, more credible and more sustainable.
Whether we are working with an executive team, a board, a client-facing cohort or an individual leader, the same four stages guide the work.
The Elevate Map guides leaders and organisations through four iterative stages:
Discover
Clarify organisational priorities, key audiences and the role LinkedIn needs to play.
Refine
Strengthen how leaders and teams communicate their expertise, contribution and credibility.
Connect
Build more meaningful relationships with clients, candidates, partners, peers and stakeholders.
Amplify
Share insight more consistently so visibility supports trust, reputation and opportunity.
With The Elevate Map, we help you:
Create clearer leadership and organisational positioning.
Build consistency across LinkedIn profiles, pages and content.
Support leaders to show up with greater confidence and purpose.
Strengthen trust with the people who matter to your organisation.
Develop a sustainable approach to visibility that does not rely on constant posting.
How The Elevate Map supports our work
The Elevate Map sits underneath our core services.
Leadership Presence Diagnostic
A practical starting point for understanding where your leadership team’s LinkedIn presence is helping, where it is holding you back and what to prioritise next.
LinkedIn Training
For leaders and teams who want to use LinkedIn with more clarity, confidence and purpose.
LinkedIn Mentoring
For executives, senior professionals and people managing LinkedIn on behalf of an organisation.
LinkedIn Profile Writing
For leaders and client-facing professionals who need their profile to reflect their current role, expertise and direction.
Content Strategy and Thought Leadership
For organisations and leaders who want a more sustainable rhythm for sharing insight.
For individual professionals: explore the Slow Watch Companion Resources
Chapter 1: The Quiet Power of Intentional LinkedIn Use A gentle starting point for anyone who wants to use LinkedIn with more intention. This chapter invites you to consider what role LinkedIn is playing in your professional life right now, and what role you would like it to play.
Chapter 2: LinkedIn as a Mirror of Your Professional Self An invitation to look closely at what your LinkedIn profile is currently reflecting, and whether that reflection feels true to who you are in this season of your career.
How do I access the Companion Resource?
After purchase you will receive a download link by email. Your PDF is yours to keep, print, or work through at your own pace. There is no right way through this resource. Begin where you are. Begin gently.
The Elevate Map | Slow Watch | Chapter 1 Companion Resource
A reflective PDF companion with a 10-minute Slow Watch and practical prompts. A gentle starting point for anyone who wants to use LinkedIn with more intention. This chapter invites you to consider what role LinkedIn is playing in your professional life right now, and what role you would like it to play.
The Elevate Map | Slow Watch | Chapter 2 Companion Resource
A reflective PDF companion with an 8-minute Slow Watch and practical prompts. An invitation to look closely at what your LinkedIn profile is currently reflecting, and whether that reflection feels true to who you are in this season of your career.
Frequently Asked Questions
What is The Elevate Map?
The Elevate Map is Think Bespoke’s strategic framework for helping leaders, teams and organisations use LinkedIn with greater clarity, confidence and purpose.
Rather than focusing on profiles or content in isolation, it provides a practical approach to strengthening professional visibility over time. The framework guides our work across LinkedIn training, executive mentoring, profile writing, leadership visibility programs and organisational capability-building.
Who is The Elevate Map designed for?
The Elevate Map supports both organisations and individuals.
For organisations, it helps executive teams, client-facing professionals and leadership groups strengthen visibility, consistency and credibility on LinkedIn.
For individuals, it provides a practical framework for professionals who want greater clarity about their professional story, stronger positioning and more confidence using LinkedIn.
How does Think Bespoke use The Elevate Map with organisations?
The Elevate Map underpins our work with leadership teams and organisations.
It provides a consistent approach to executive visibility, LinkedIn profile writing, mentoring, leadership training and our Leadership Presence Diagnostic.
By applying the same framework across these services, organisations can build greater consistency in how their leaders communicate expertise and represent the organisation on LinkedIn.
Is The Elevate Map only about LinkedIn?
No.
LinkedIn is where professional visibility often becomes visible, but the framework is about something broader.
The Elevate Map begins with understanding your goals, professional narrative and relationships before considering profiles, content or activity on LinkedIn.
Our philosophy is that clarity comes before visibility, purpose before posting and connection before content.
What are the four stages of The Elevate Map?
The framework is built around four connected stages.
Discover helps clarify goals, audiences and priorities.
Refine strengthens positioning, narrative and credibility.
Connect focuses on building meaningful professional relationships.
Amplify supports sustainable visibility through thoughtful engagement and content.
Together, these stages provide a practical roadmap for individuals and organisations seeking a more intentional approach to LinkedIn.
How does the Leadership Presence Diagnostic relate to The Elevate Map?
The Leadership Presence Diagnostic is one practical application of The Elevate Map.
It applies the framework across a leadership team to assess how leaders currently show up on LinkedIn, identify opportunities for greater consistency and provide practical recommendations for strengthening leadership visibility.
For many organisations, it becomes the starting point for broader executive visibility and LinkedIn capability-building.
Can The Elevate Map support executive visibility?
Yes.
Many organisations recognise the value of executive visibility but are unsure where to begin.
The Elevate Map provides a practical structure for helping leaders communicate their expertise with greater clarity while strengthening trust with clients, candidates, partners and stakeholders.
The emphasis is on thoughtful, sustainable visibility rather than constant activity.
Are the Companion Resources suitable for organisations?
The Companion Resources were originally developed for individual professionals who prefer to learn at their own pace.
Many of the ideas also support leadership development within organisations, particularly around professional positioning, confidence and LinkedIn strategy.
However, organisations often gain greater value through facilitated training, mentoring or a Leadership Presence Diagnostic tailored to their specific goals.
How do I know where to start?
That depends on your goals. If you are looking to strengthen leadership visibility across an organisation, the Leadership Presence Diagnostic is often the best starting point.
If you are an individual seeking support with your LinkedIn profile, executive positioning or professional visibility, we can recommend the most appropriate mentoring, profile writing or training option during an introductory conversation.
Ready to apply The Elevate Map to your organisation?
If your leaders or teams need greater clarity, consistency and confidence on LinkedIn, we can help you choose the right starting point.