Profile Essentials


This virtual masterclass teaches you how to write your LinkedIn Profile the right way.


If you run or lead a business or are looking for a new role, this training is for you.


You will learn:

> what you need to consider before writing about yourself on LinkedIn
> how to write your LinkedIn Profile
> how to leverage each of the key features of your LinkedIn Profile
> how to let clients know what your services are OR how to let recruiters and your network know you are open to work.

Are you proud of your LinkedIn Profile?

When potential clients and hiring managers research you online, the first place they look is LinkedIn.  If this fills you with dread, it’s time to tend to your LinkedIn garden. 

Get LinkedIn right

Your LinkedIn Profile is your 24/7 online ambassador, but is it written in a way that’s helping you get into conversations with the right people?  

Set yourself up for the success you deserve

If others are outperforming you online, it’s time to take action and get your LinkedIn Profile working harder!

Hello, my name is Karen Hollenbach and I’d like to show you how to write your LinkedIn Profile.


Learn LinkedIn the RIGHT way with my proven masterclass.

Proven Approach

A masterclass based on the 100s of profiles I’ve written for talented professionals.

12 Months Access

Stay up to date with new LinkedIn features. When a new feature lands, I’ll let you know.

Best Practice

A masterclass designed and written by one of Asia Pacific’s Top 10 LinkedIn Experts.

There is no time like the present!

Complete the masterclass in half a day or make your way through the bite sized modules in a few weeks.

My videos, proven template and step by step instructions make this an enjoyable learning experience.

This is the LinkedIn Profile framework you’ve been looking for.

Get ready to start more conversations on LinkedIn.

Your story is unique.

Learn how to write about yourself and get more profile views.

This masterclass gives you the confidence to write in a way that makes so much sense.

It’s time to get your LinkedIn Profile working for you.