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LinkedIn Marketing

LinkedIn Marketing

Up-skill with LinkedIn Training delivered by a LinkedIn Expert

We provide LinkedIn training to help your organisation maximise the content marketing features available via LinkedIn Company pages and LinkedIn profiles.

We have LinkedIn training options for digital marketers and communications specialists. Learn more about our LinkedIn Marketing Mentoring program if you’re responsible for your organisation’s LinkedIn presence and want to learn a more structured approach to your LinkedIn Marketing and fill in your knowledge gaps.

Karen Hollenbach is our resident LinkedIn expert consultant and the Founding Director of Think Bespoke. Our LinkedIn training courses that focus on LinkedIn Marketing are designed and delivered by Karen and will help your team learn to:

  • think more deeply with a strategic and content marketing approach to LinkedIn
  • explore how to harness the digital assets and marketing materials that already exist within your business
  • leverage your team’s LinkedIn profiles and the organisation’s LinkedIn page to reach a wider professional audience on LinkedIn

Karen is the Mentor in our flagship LinkedIn Marketing Mentoring program. This LinkedIn training course is available as a well-paced three to five month online private program for up to four representatives of your marketing and sales teams.

We also train coaches, consultants and small business owners who want to transform their LinkedIn marketing and reach a larger and better audience on LinkedIn. Work with Karen 1:1 via Virtual LinkedIn Consults.

Proven LinkedIn Training and Marketing Resources

In our public or customised LinkedIn training programs Karen will guide you through proven resources with a methodical and supportive approach. Our LinkedIn training programs for LinkedIn Marketing include:

  • our best practice approach to LinkedIn company page and profile development and management
  • networking and sales rituals for your client facing team members
  • content marketing rituals to implement your plan
  • metrics to measure your success and adapt to the needs of your LinkedIn community
  • recordings of training and access to planning tools via Think Bespoke’s learning portal

Our LinkedIn training experiences give you access to a LinkedIn Expert Consultant who specialises in LinkedIn.

Janie Rose

Creative Florist Designer, Petal and Rose

“Karen is well versed in teaching her craft which is Linkedin. If you want to learn how to master Linkedin and create a Linkedin Strategy for business success, Karen will take you all the way there. She has been a game changer for me.

Melissa Wellham

Head of Program Development and Delivery, Future Women

“We approached Karen with a very specific brief, and she delivered a perfectly tailored LinkedIn session for our audience. Attendees gave unprompted feedback about how engaging, practical and helpful the session was — which is always a good sign! Thank you, Karen.

Megan Taylor

Head of Property Partnerships, LongView

“The training provided by Karen was very useful and made every day sense as to how we can use LinkedIn more effectively and get better results. She provided excellent live examples and was very clear with her training. I highly recommend Karen and her training if you are looking for ways to make your LinkedIn experience actually meaningful.​

Rachel Wald

Digital Engagement and Learning Adviser, Starlight Children’s Foundation Australia

“I’m so thankful to Karen for her expertise, insights and patience. Her feedback and recommendations are invaluable and I definitely recommend Karen for anyone managing a LinkedIn page, or who wants to get the very most out of the platform personally. Thanks Karen!

linkedin training

LinkedIn Marketing Mentoring Training Course

This is our flagship LinkedIn training program for individuals who are responsible for their organisation’s LinkedIn presence and coaches, consultants and small business owners who want to reach a larger and better audience on LinkedIn. This program teaches our methodical and strategic approach, helping you fill the gaps in your LinkedIn knowledge and develop more structure and consistent rhythms to your LinkedIn activity. Build your knowledge of LinkedIn implement the habits and organisational rituals to maximise your team’s time on LinkedIn, based on clear goals and a method for tracking success.

Our LinkedIn Marketing Mentoring program is available as a three to five month online private program for up to four representatives of your marketing and sales teams. The online private program is A$7500. Registration is GST inclusive.

Learn more here about our LinkedIn Marketing Mentoring program.

linkedin training

Improve Your LinkedIn Marketing Knowledge

Our LinkedIn training courses are a great way to learn because they help build your confidence on LinkedIn over time to transform your organisation’s LinkedIn presence.

Experiential learning is a key component of our LinkedIn Marketing Mentoring program, because LinkedIn is not something you can learn in one masterclass. The LinkedIn Lounge is our name for the private LinkedIn group where our LinkedIn Marketing Mentoring Mentees hang out, experiment with post ideas, get feedback from Karen and ask all their LinkedIn questions in between each of the live mentoring and training sessions throughout the online group program.


Greg Dyett

Media & Presentation Trainer | Crisis Communications Specialist

“I decided to start working with Karen a few years ago after the owner of a SEO firm referred me to her. Karen helped me to improve my profile and set up a company page which proved to be a good start. But investing in her LinkedIn Marketing Mentoring group training over the past few months has been the icing on the cake. I’m now much more confident navigating the platform effectively and it’s resulted in more leads and new bookings. Karen is a great trainer and her training materials are excellent. I’m glad I invested in her and avoided some of her competitors who seem to advocate transactional/salesy approaches.

linkedin training

Content Marketing Strategy Playbook for LinkedIn

The key to success on LinkedIn is showing up regularly with a consistent and well thought out content marketing strategy. This playbook is the framework we use with our LinkedIn Marketing Mentees who wish to transform their LinkedIn presence.

Our Content Marketing Strategy Playbook is available to participants in some of our LinkedIn training courses, including our LinkedIn Marketing Mentoring program, and can be purchased separately via our website shop.

Virtual LinkedIn Consults with a LinkedIn Training Expert

If you are not ready for one of our LinkedIn training courses, a Virtual LinkedIn Consult with Karen is a good first step to help amplify your LinkedIn presence. In these sessions Karen will help you implement specific LinkedIn features including your LinkedIn posting plan, creating LinkedIn newsletters, using the LinkedIn event feature, how to leverage Creator Mode and how to use LinkedIn Live. You’re also welcome to book a Virtual LinkedIn Consult with Karen to get feedback on your current LinkedIn Profile/s and LinkedIn Company Page.

Please note: Virtual LinkedIn Consults are A$385 per hour (GST incl). Once your booking is received you’ll receive an invoice within 24 hours and a pre-session questionnaire. Payment secures the booking. These sessions can be recorded. Please view our Terms and Conditions for more information. For team training, please book an intro chat to discuss your training needs.

Jasmine Malki

Project Director, Contexis

“I invited Karen to partner with a boutique commercial litigation law firm to devise its LinkedIn strategy as one of its business development channels. Karen came highly recommended by my network, and she delivered this project above expectations. The most outstanding aspect of the way Karen works is that she gets under the hood to know your business. She also helps you articulate the WHY before you even get started on the what and how. I would highly recommend partnering with Karen and her team.​

Why Choose Us

We are LinkedIn Specialists.
We have more than 10 years experience.
We have written 100s of LinkedIn profiles.
We have trained 1000s of professionals online.

Contact Us Today

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