LINKEDIN PROFILE WRITING COURSE
A thoughtful, practical way to clarify your professional story
Your LinkedIn profile should help the right people understand the experience you bring, the contribution you make and the opportunities you are ready for next.
That may mean preparing for a career transition, strengthening your executive presence, pursuing board or advisory opportunities, returning to the workforce, growing a consulting practice or simply ensuring your profile reflects the work you are doing now.
The LinkedIn Profile Writing Course gives you a structured way to review, draft and refine your profile at your own pace. It is designed for professionals who want Karen Hollenbach’s guidance and proven profile-writing framework, while retaining the space to think carefully about their own story before publishing it.
Rather than trying to write directly into LinkedIn, you will work offline in Think Bespoke’s Profile Writing Template. This gives you room to reflect, test language, gather feedback and make decisions with more confidence before your profile goes live.
Who is this course for?
This course is designed for Australian professionals who want a clearer, more credible LinkedIn presence.
It may be particularly useful if you are preparing for a career transition, seeking more senior leadership opportunities, building a board, advisory or portfolio career, returning to the workforce, moving into consulting or professional services, or updating a profile that no longer reflects the scale of your experience.
You do not need to be actively job seeking to benefit from the course. A well-considered profile can support your current role, future opportunities, professional reputation and the relationships you build over time.
Cannot recommend this course highly enough.
I cannot recommend highly enough this course by Karen Hollenbach at Think Bespoke. I honestly had no idea about LinkedIn, my profile was lacking in so many areas and missing all those tricky little features to customise to make my profile stand out. Karen’s training was clear, concise and so easy to follow along and make the changes to my profile as I went. Karen was so very helpful and gracious with all contact and questions. Highly recommend!! Thank you so much!
A course that gives you room to think
Writing a LinkedIn profile can feel difficult, particularly when your career includes years of experience, different roles, significant responsibilities or a direction that is still taking shape.
This course helps you step back from individual job titles and consider the bigger story. You will be guided to clarify what you want to be known for, who you want your profile to influence and how to communicate your experience in a way that feels clear, credible and true to you.
The process is practical, but it is also designed to be calm and considered. You can work through the modules in your own time, revisit them as your thinking develops and update your profile when you are ready.
What you will learn
The course guides you through the key sections of your LinkedIn profile, including how to:
- clarify your LinkedIn goals and intended audience
- choose a suitable profile photo and background image
- write a clear, relevant headline
- develop an About section that reflects your experience and direction
- strengthen your Experience section without simply repeating your CV
- select skills, recommendations, qualifications and other profile features
- use the Featured section to support your professional story
- manage visibility, privacy and profile settings
- prepare your profile for job search, board opportunities, consulting work or executive visibility
You will also receive practical guidance on using AI thoughtfully as a drafting tool. The course includes prompts to help you generate ideas, test language and build confidence, while ensuring the final profile still sounds like you.
Work offline before you publish
The centrepiece of the course is Think Bespoke’s LinkedIn Profile Writing Template.
The template allows you to draft your Headline, About section, Experience section and other key profile elements away from LinkedIn. It includes character guidance, writing prompts, examples and a checklist to help you track your progress.
Working offline can make the process feel less exposed and less overwhelming. It also makes it easier to share your draft with a trusted colleague, mentor or adviser before making changes publicly.
This approach is particularly helpful for professionals who prefer time to reflect before they publish, or who are trying to bring a complex career history together in a clearer way.
I have an interview on Friday and also had a recruiter reach out to me based on my LI profile, to put me forward for a role which I’m waiting to hear back about. LI really works. : )
Choose the level of support that’s right for you
Whether you prefer to work quietly and independently, would value tailored feedback along the way, or are ready for hands-on guidance to refine your leadership presence, there’s an option designed to meet you where you are.
LinkedIn Profile Writing Course
For professionals who want a clear, practical way to update their profile at their own pace.
Work through the full course using Think Bespoke’s Profile Writing Template, video guidance and practical examples.
- Full on-demand course with guided modules
- LinkedIn Profile Writing Template and checklist
- Support for your Headline, About, Experience and key profile sections
- Guidance for career transition, job search, consulting and professional visibility
- Six months’ access
Investment: $350
Course + Personalised Profile Review
For professionals who want to draft their profile independently, then receive tailored expert feedback.
Complete the course in your own time, then receive a written review with clear recommendations to strengthen your positioning, profile structure and next steps.
Everything in the LinkedIn Profile Writing Course, plus:
- Personalised review of your LinkedIn profile
- Written recommendations tailored to your goals and intended audience
- Guidance on where to strengthen clarity, credibility and professional focus
- Priority email support for 30 days
Investment available on enquiry.
Executive and Board Positioning Support
For senior leaders preparing for executive transition, board opportunities, consulting work or a portfolio career.
This pathway provides more tailored support to help you articulate the scale of your leadership experience, the contribution you make and the opportunities you are ready for next.
Everything in the Course + Personalised Profile Review, plus:
- Private one-to-one mentoring session
- Deeper support to clarify executive, board or advisory positioning
- Guidance on leadership narrative, visibility and profile strategy
- Final recommendations before publishing your updated profile
Investment available on enquiry.
Why this course is different
There is no shortage of generic LinkedIn advice online. Much of it is designed for global audiences, built around quick fixes or focused on making every profile sound the same.
This course takes a more considered approach.
Karen brings more than 15 years of experience helping Australian professionals, leaders and organisations communicate their experience with greater clarity and confidence. The course is designed to help you create a profile that reflects your voice, values and professional style, while making the level of your experience easier for others to understand.
AI can be useful as a drafting assistant, particularly when you are trying to generate ideas, test language or overcome a blank page. However, it cannot fully understand the context of your career, the nuances of your leadership experience or the opportunities you want to pursue next.
The course includes practical AI prompts to support your thinking, alongside Karen’s guidance on how to refine the language so your final profile still sounds credible, personal and genuinely yours.
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