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PROFILE ESSENTIALS – GET MORE PEOPLE LOOKING AT YOUR LINKEDIN PROFILE

DO LINKEDIN THE RIGHT WAY

The Proven Masterclass for Writing an All Star Status LinkedIn Profile

 

Are you proud of your LinkedIn Profile?

When potential clients and hiring managers research you online, the first place they look is LinkedIn.  If this fills you with dread, it’s time to tend to your LinkedIn garden. 

I want you to be proud, not embarrassed, of your LinkedIn Profile.

Get LinkedIn right 

Your LinkedIn Profile is your 24/7 online ambassador and can get you into conversations with new clients, collaborators, hiring managers and recruiters. Your profile strength is measured by LinkedIn based on how well you’ve completed each part of your LinkedIn Profile. 

Elevate your profile to All Star status so more people can find you.

Set yourself up for the success you deserve

If your competitors are outperforming you online, it’s time to take action, optimise your LinkedIn Profile and showcase your unique skills, background and experience so you stand out from the crowd.

Unlock the Number One online tool you need right now

Get more eyes on your LinkedIn Profile in just a couple of hours with this virtual masterclass, or access each short module at your own pace.

We’ll start by considering your goals for LinkedIn and then you’ll learn the key components of your LinkedIn Profile.  Adding a photo to your LinkedIn Profile will get you 14 times more profile views.  Adding your current experience will increase connection requests by fivefold.  Adding five relevant skills will increase the chance that your profile will be discovered and someone will message you by more than 31 times.

Source: Kinsta 

Meet your personal guide to LinkedIn

Hello, I’m Karen Hollenbach. Affectionately known as the LinkedIn Lady, I provide a fresh perspective on how to tell your story on LinkedIn.  My influence as a LinkedIn educator was recognised in 2019, identified by SMMI as one of the Top 10 LinkedIn Experts in Asia Pacific.  I’ve built my business and created career opportunities for myself and others, with my proven method of writing an All Star status LinkedIn Profile.

My deep knowledge of LinkedIn helps you write a profile you can be proud of.  My approach works because it’s based on the distilled learnings from the 1000s of clients I’ve trained and the 100s of profiles I’ve written.

LinkedIn is not social media! My approach to LinkedIn does not require any unwanted emojis to draw attention to your profile. Instead, you’ll learn how to comfortably write about yourself and get more of the people you want to influence viewing your LinkedIn profile.

Create the best digital version of you

 

I had not spent much time on these areas, didn’t recognise the importance of lifting my profile to “all star”. Talking in first person on LinkedIn versus a resume was very useful and made perfect sense. Having a clear understanding of what I want to achieve was important as this allowed me to frame the other areas.

Best practice in laying out my profile and what information I should showcase and what I shouldn’t. Particularly valued the advice in the About, Work Experience and Skills modules. Also learned about the Private Dashboard and the ability to download my profile as a PDF.

Your next role won’t wait 

Get your profile in better shape so you can start talking to recruiters.

LinkedIn is the first place hiring managers and recruiters will be looking you up when they receive your job application.

 

Get ready for opportunity to knock

Elevate your online presence to attract more of the clients and job opportunities you deserve.

Embrace a combination of focus, your mindset and the willingness to step out of the shadows as the path to creating an All Star status LinkedIn Profile that showcases your professional story.

Feel supported with a helpful blend of video tips, step by step instructions, my proven template and guidance to show you how to write your LinkedIn profile. Get ready to start more conversations on LinkedIn that are meaningful and relevant to your business or career.

 Let’s shine a light on what’s relevant to the decision makers you wish to attract on LinkedIn.

Take the guesswork out of writing your LinkedIn Profile

Profile Essentials is based on the 100s of profiles I have written and the 1000s of professionals I have trained across Asia Pacific.  This is practical and helpful training, with a blend of short videos, step by step instructions and proven templates.

Let recruiters know you are open to being contacted on LinkedIn 

Showcase your business services and expertise to potential clients

Elevate your online presence

When you implement my proven approach you’ll get more traffic to your LinkedIn profile because you’ll have written your LinkedIn profile the right way.  It’s time to shine online and get better quality invitations to connect on LinkedIn.

 

Don’t let your lack of knowledge stop you from taking action.

What people are saying about Profile Essentials.

The order of the modules made so much sense. Starting with a self-reflection allowed me to benchmark my LinkedIn profile to date, and forced me to ask “why am I on LinkedIn in the first place?”. Answering the questions on goals upfront allowed me to use them as an anchor point to guide the changes I made to my profile further along in the course.

The modules were very simple to understand, only taking 5 minutes for the majority to complete.

I learnt so much – it was really simple to follow and complete, and I genuinely enjoyed doing so.

I loved the ‘bite sized’ nature of each module – it allowed me to work through multiple modules in one go (when I had some spare time). Having each module focus on a different area/aspect of the LinkedIn profile was great, and I enjoyed having the option to read blog posts for further information.

My favourite thing about this course was having a clear understanding of how LinkedIn works, what I should and shouldn’t put in my profile.

This is for you if . . . 

You want to be shown the right way to approach writing each section of your LinkedIn profile.

You know that if you don’t get around to fixing your LinkedIn profile you’re probably missing out on opportunities.

You’re not proud of your profile and it’s time to change this.

This is not for you if . . . 

You can not not write about yourself.

You want a quick fix and just need more leads for your business.

You want to use LinkedIn as a cold calling or appointment booking pipeline for your business.

You do not believe in the long game.

Your next client won’t wait

The clock is ticking. You know LinkedIn is where you can attract better clients and feel like you’ve been wasting time on social media. LinkedIn is where you need to be and you’re ready to embrace LinkedIn for your business.

Exclusive and unlimited access to all Profile Essentials masterclass modules

Short modules with a blend of video tips, step by step instructions

Proven template to draft your LinkedIn Profile

Best practice examples of how to write key sections of your profile

Virtual access to me every step of the way.

What people are saying about Profile Essentials.

Really great course and very comprehensive. I’m sure a lot of people will emerge with much greater knowledge and appreciation for what LinkedIn offers and also the wealth of information you can offer!

My LinkedIn Profile is now more of an extension of me, a tool that I can utilise to promote myself, skills to others.

I am seriously proud of my profile.

My LinkedIn Profile is now less of “another thing to manage” and more of “a tool to assist me putting my best foot forward professionally”.

The course provided a wealth of practical guidance which I found not only easy to follow, but extremely helpful and simple to implement on my own LinkedIn profile.

The content in each module was well written, straight to the point and easy to understand. Not only did it provide steps on how to find each area on the LinkedIn profile, and how to make changes, but also provided reasoning behind the importance of making them. The screenshot visuals were very useful.

Profile Essentials is an incredible course and I thoroughly enjoyed completing it.

Q&A PROFILE ESSENTIALS

WHAT DOES THE MASTERCLASS INCLUDE?

Profile Essentials is entirely online, and taught through self-paced videos, downloads and written instructions.

You get instant and exclusive access to 23 bite sized modules with a blend of videos, step-by-step lessons, examples of LinkedIn profile sections I’ve written for other professionals and knowledge articles.

BONUS LinkedIn Profile Optimiser template so you can draft your Profile in Word before going live on LinkedIn.

Virtual access to me for quick questions every step of the way to writing your All Star status LinkedIn Profile.

For a one-off payment, you will receive an all access pass to Profile Essentials.  The modules remain active for 12 months, so when LinkedIn changes something [which they often do], I’ll update the relevant module in the masterclass so that you have instant access to continued learning. You’ll be able to implement the changes to your profile quickly and ensure you keep on top of current trends on the LinkedIn platform. As a valued masterclass participant, I’ll let you know when a module has been updated so you can jump on it right away.

Please note: This masterclass does NOT include me reviewing your final profile or any 1:1 coaching [I can certainly do this, but it is a separate service].

HOW LONG WILL THE MASTERCLASS TAKE ME TO COMPLETE?

Complete it in a couple of hours or chip away at it over a couple of weeks.

WILL THIS MASTERCLASS HELP ME IF I RUN A SMALL BUSINESS?

Yes.

WILL THIS MASTERCLASS HELP ME IF I AM LOOKING FOR A JOB?

Yes.

WHO IS THIS MASTERCLASS SUITABLE FOR?
  • You’re moderately confident with your writing ability and just want to be shown the right way to approach writing each section of your LinkedIn profile.
  • You have a relatively good understanding of your goals for LinkedIn and know that if you don’t get around to fixing your LinkedIn profile you’re probably missing out on opportunities.
  • You’ve been reluctant to be more active on LinkedIn because you’re not proud of your profile and it’s time to change this.
  • You’ve stopped accepting invites to connect until your profile represents you properly.
  • You’re about to start looking for a new job and know that recruiters and hiring managers will be looking you up on LinkedIn when they receive your job application.
  • You intuitively believe LinkedIn is where you are going to attract the right sort of client.
  • You want to start talking to recruiters about job opportunities in your industry.
  • You’re thinking about your next career move and want to use LinkedIn as a tool to help you make a change.
  • You’re afraid other people applying for the same roles as you, who are not as experienced as you, will get the jobs you’re applying for because their LinkedIn Profile looks much better than yours.
  • You feel like you’ve been wasting time on social media and LinkedIn is where you should be spending your time to attract better quality clients and referrals from your professional community.
WHAT WILL I GET FROM INVESTING IN THIS MASTERCLASS?
  • More traffic to your LinkedIn profile
  • Better quality invitations to connect on LinkedIn
  • More enquires from recruiters, head hunters or potential clients
  • Increased confidence to be more active on LinkedIn
  • Use LinkedIn as a tool you can leverage rather than a to do list item you’ve ignored for far too long
  • The green light to start looking for a new job with the knowledge that recruiters and hiring managers will be looking you up on LinkedIn when they receive your job application and you look great!
  • Enjoy increased confidence to start talking to recruiters about job opportunities in your industry
WILL THIS MASTERCLASS HELP ME USE ALL THE MOST CURRENT FEATURES AVAILABLE TO OPTIMISE MY LINKEDIN PROFILE?

Yes. I update the masterclass modules as new features become available from LinkedIn.

HOW LONG DO I HAVE TO ACCESS THE MASTERCLASS ONCE I SIGN UP?

You get 12 months access.  When you complete all masterclass modules in 4 weeks AND submit proof of having achieved an All Star status LinkedIn Profile you will unlock a bonus resource, my LinkedIn Networking Etiquette Guide: The Do’s & Don’ts.

WHAT IF I NEED HELP ALONG THE WAY?

Each module gives you the option to leave comments for me to respond to. I’m here to help! I will not review your LinkedIn profile as part of this masterclass (this is a separate service you are welcome to access for an additional fee) but I will answer any of your ad hoc questions via each module’s comment feature. And you can see the questions from other masterclass participants and my answers.

WHAT IF I DON’T LIKE THE MASTERCLASS OR I CHANGE MY MIND ONCE I’VE PURCHASED IT?

A part refund is available if you change your mind within 24 hours of registering. You will be charged the Paypal fees associated with the enrolment.

If you change your mind within 7 days, a 50% refund is available. There is no refund available after 7 days of registering.

Please note – you are not eligible for a refund if you have downloaded any of the worksheets or the template provided with the masterclass.

I learnt so much – it was really simple to follow and complete, and I genuinely enjoyed doing so.

My favourite thing about this course was having a clear understanding of how LinkedIn works, what I should and shouldn’t put in my profile.

LET'S DO THIS!

$397

Exclusive and unlimited access to all Profile Essentials masterclass modules.

Short modules with a blend of video tips, step by step instructions & knowledge articles.

Proven template to draft your LinkedIn profile.

Best practice examples of how to write key sections of your profile.

Virtual access to me every step of the way.