If the communities you wish to influence are on LinkedIn then it’s time to master the mindset of a LinkedIn Thought Leader.  To get maximum value from LinkedIn you need to commit to this platform as your first choice when you open your phone or look at your desktop each day. Why? Because showing up consistently and liking, commenting and posting value adding content is part of being a Thought Leader on LinkedIn.

In this article I take you through the LinkedIn messages I have used for over 5 years to get into conversations with potential clients, collaborators, referrers and suppliers on LinkedIn.  Remember that the goal is to be conversational. The writing style is less...

When we explore content marketing with our clients, the conversations almost always start with wanting to better leverage LinkedIn. Business to Business (B2B) content marketing is the provision of relevant and useful insights prepared by your business that become...

If you've recently updated your LinkedIn profile based on the two most important questions we advise our clients for transforming their LinkedIn results, then you are ready to be more active on LinkedIn! Here are the 4 steps you need to follow to conduct searches for...

While I'm a glass is half full kind of person, I was recently reviewing our LinkedIn Company Page analytics and noticed my article on the 3 Worst Things You Can Do on LinkedIn, got so much interest. Some readers like to know what to avoid when they are on LinkedIn and...

An increasing number of our clients are asking us how to leverage their attendance at or involvement with conferences and trade shows, so today's article provides 12 tips for what you can do on LinkedIn, via your LinkedIn Profile and LinkedIn Company Page. If you are...

If you've heard me speak about LinkedIn you'll know I talk about the idea of Linkedinitis. This is where you know you need to be on LinkedIn but you are not sure what to do when you are there. Today's article will help you finally unlock LinkedIn for your goals by...

The online content choices you make for your business are hopefully driven by what's relevant to your organisational brand and what your community values.  In some ways blogs have become the domain of the B2B (Business to Business) focused organisation. Blogs play a...

When I talk to clients about their plans for LinkedIn, we invariably arrive at a conversation about the type of content they can be sharing to maximise their time online. Whether it be the updates you share via your LinkedIn Profile, the articles you share on...