This article explains how to create a LinkedIn event for your business. Use the LinkedIn event feature to engage your LinkedIn connections pre, post and during your in real life or online events, conferences, workshops and seminars. To create an event from your...

This article is a 5 minute read and explains how to better navigate LinkedIn for your small business. LinkedIn is an incredibly powerful tool for business and can be leveraged as a content marketing platform, a place for you to establish your thought leadership, build...

In this article I consider the role of LinkedIn for business versus other more social platforms and explore a way to improve your LinkedIn experience that will ultimately also help you get better clients on LinkedIn. With LinkedIn adopting social media features like...

There is no question that LinkedIn can be a huge time waster if you don’t have a game plan when you’re there. In this way, it’s the same as social media platforms where some people confess they spend ‘hours’ scrolling through the trials and tribulations of their...

Small business side-hustles have boomed in 2020. With so much more time spent at home and less distractions, around 10% of the Flying Solo community report that they have used the time to kickstart that smaller business idea they’ve been thinking about for years. Just...

Updated March 2021 Did you know LinkedIn offers an 'Open to Work' equivalent for businesses?  As a service provider on LinkedIn, you can display your services on your LinkedIn profile and make them discoverable in LinkedIn search.  It's not an easily accessible...

When I talk to some people about why they are yet to publish a LinkedIn article, it’s sometimes because they’re confused about posts versus articles and whether publishing articles is a LinkedIn Profile or Company Page feature. For more experienced writers and bloggers, I’m also often asked whether they should re-purpose a high performing blog from their website as a LinkedIn article.

My favourite LinkedIn networking feature is the Who's Viewed Your Profile feature. You can see who's viewed your profile when you are logged into the LinkedIn App from your phone and view your profile. You can also access this feature via the desktop. Who’s Viewed...

A colleague of mine has been giving me her personal requests for the LinkedIn insights she'd like me to share about how to use LinkedIn effectively right now. I love that she reads my articles and then implements my tips, and I also love that I feel like a DJ taking...