A colleague of mine has been giving me her personal requests for the LinkedIn insights she'd like me to share about how to use LinkedIn effectively right now. I love that she reads my articles and then implements my tips, and I also love that I feel like a DJ taking...

There is no time like the present to review your LinkedIn Profile and tidy it up.  Here’s my recommendations for ‘tending to your LinkedIn garden’ to make sure it’s serving your goals right now. 1. Check Your Headline Take a look at your headline and consider if it...

In today's article I share some of the key areas that people misunderstand or ask me about in relation to LinkedIn. It's my hope the insights I share will help you better understand what role LinkedIn can play for you in a changing world. Am I describing you?  You may...

With World Health Organisation officially declaring COVID-19 a pandemic, there's been a freeze on international travel and many major events in Australia are being cancelled. Organisations are also reviewing how to protect their staff, with some companies giving their...

Networking with professionals within and beyond your industry is an invaluable way to expand your connections and create opportunities for yourself and others. Whether you are thinking about a change in career direction, researching job prospects beyond your current...

If the communities you wish to influence are on LinkedIn then it’s time to master the mindset of a LinkedIn Thought Leader.  To get maximum value from LinkedIn you need to commit to this platform as your first choice when you open your phone or look at your desktop each day. Why? Because showing up consistently and liking, commenting and posting value adding content is part of being a Thought Leader on LinkedIn.

In this article I take you through the LinkedIn messages I have used for over 5 years to get into conversations with potential clients, collaborators, referrers and suppliers on LinkedIn.  Remember that the goal is to be conversational. The writing style is less...

When we explore content marketing with our clients, the conversations almost always start with wanting to better leverage LinkedIn. Business to Business (B2B) content marketing is the provision of relevant and useful insights prepared by your business that become...

If you've recently updated your LinkedIn profile based on the two most important questions we advise our clients for transforming their LinkedIn results, then you are ready to be more active on LinkedIn! Here are the 4 steps you need to follow to conduct searches for...

While I'm a glass is half full kind of person, I was recently reviewing our LinkedIn Company Page analytics and noticed my article on the 3 Worst Things You Can Do on LinkedIn, got so much interest. Some readers like to know what to avoid when they are on LinkedIn and...