LinkedIn Marketing
How to Get Better Updates in Your LinkedIn Newsfeed
In this article I consider the role of LinkedIn for business versus other more social platforms and explore a way to improve your LinkedIn experience that will ultimately also help you get better clients on LinkedIn. With LinkedIn adopting social media features like...
How to Avoid Wasting Time on LinkedIn
There is no question that LinkedIn can be a huge time waster if you don’t have a game plan when you’re there. In this way, it’s the same as social media platforms where some people confess they spend ‘hours’ scrolling through the trials and tribulations of their...
How to Use LinkedIn to Kickstart Your Small Business
Small business side-hustles have boomed in 2020. With so much more time spent at home and less distractions, around 10% of the Flying Solo community report that they have used the time to kickstart that smaller business idea they’ve been thinking about for years. Just...
How to Publish an Article from Your LinkedIn Profile
When I talk to some people about why they are yet to publish a LinkedIn article, it’s sometimes because they’re confused about posts versus articles and whether publishing articles is a LinkedIn Profile or Company Page feature. For more experienced writers and bloggers, I’m also often asked whether they should re-purpose a high performing blog from their website as a LinkedIn article.
How to Network on LinkedIn Right Now
A colleague of mine has been giving me her personal requests for the LinkedIn insights she'd like me to share about how to use LinkedIn effectively right now. I love that she reads my articles and then implements my tips, and I also love that I feel like a DJ taking...
Your LinkedIn Checklist to Navigate the New Normal
There is no time like the present to review your LinkedIn Profile and tidy it up. Here’s my recommendations for ‘tending to your LinkedIn garden’ to make sure it’s serving your goals right now. 1. Check Your Headline Take a look at your headline and consider if it...
How to Get Started with LinkedIn in a Changing World
In today's article I share some of the key areas that people misunderstand or ask me about in relation to LinkedIn. It's my hope the insights I share will help you better understand what role LinkedIn can play for you in a changing world. Am I describing you? You may...
How to Stay Productive & Get Started with Online LinkedIn Training While Working Remotely
With World Health Organisation officially declaring COVID-19 a pandemic, there's been a freeze on international travel and many major events in Australia are being cancelled. Organisations are also reviewing how to protect their staff, with some companies giving their...
6 Steps to Network More Effectively in 2020
Networking with professionals within and beyond your industry is an invaluable way to expand your connections and create opportunities for yourself and others. Whether you are thinking about a change in career direction, researching job prospects beyond your current...
How to Master the Mindset of a LinkedIn Thought Leader
If the communities you wish to influence are on LinkedIn then it’s time to master the mindset of a LinkedIn Thought Leader. To get maximum value from LinkedIn you need to commit to this platform as your first choice when you open your phone or look at your desktop each day. Why? Because showing up consistently and liking, commenting and posting value adding content is part of being a Thought Leader on LinkedIn.