Individual LinkedIn Strategy

Learn the key ways you can use LinkedIn to improve your personal brand to help you achieve your professional goals.

From LinkedIn Profile basics through to how to publish a LinkedIn Article, browse our most popular blog posts and check out our e-products and online course to help you finally unlock LinkedIn.

5 Easy Steps to Apply for Jobs on LinkedIn

If you see a job that you’re interested in as you search for jobs on LinkedIn, you can easily apply for it on LinkedIn. And while the actual application process can be quite seamless with the Easy Apply button, which I explain in today’s article, the hard...

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9 Most Common Mistakes I See People Make on LinkedIn

While I’m a glass is half full kind of person, I was recently reviewing our LinkedIn Company Page analytics and noticed my article on the 3 Worst Things You Can Do on LinkedIn, got so much interest. Some readers like to know what to avoid when they are on...

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How to Conduct Job Search Using LinkedIn

Job search on LinkedIn will serve you well in a number of ways beyond just applying for advertised positions. It is also a key research step, giving you a sense of the types of roles available in your industry, the key selection criteria and the recruiters who are...

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How to Optimise Your LinkedIn Profile to Get Found Online

To optimise your LinkedIn profile simply means filling in all of the main details about yourself and your experience on your LinkedIn Profile. There are 3 reasons why you should optimise your profile. The 1st reason is to increase how well you come up in search on...

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5 Key Steps to Help You Get Started with LinkedIn

Today’s article will help those of you who are reluctant about having an online presence. Let me start with, I get it. As an inherently private person, the process of embracing and leveraging my online presence has been an uncomfortable journey. Marina, Think...

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How to Maximise Your Time on LinkedIn

Once you’ve updated your LinkedIn Profile, it’s time to be more active on LinkedIn. And this is where I see a lot of professionals get stuck. They are not sure where to begin and may also be too busy to dedicate headspace to researching detailed tutorials...

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How to Network More Effectively on LinkedIn

Today’s article is designed to help you understand the role of LinkedIn as a professional networking platform that can serve your goals better if you know how to use it more effectively. I’ll also provide you with what may be relatable context on why some...

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How to Update Contact Details on Your LinkedIn Profile

When my team and I conduct LinkedIn Profile Audits, one of the first steps we do is review your contact details. Depending on your public profile settings, it is your connections who can see most of your contact details, which can include your primary email, office...

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5 Steps to Improve Your LinkedIn Profile

The older I get the faster the years seem to pass. And so when new clients or colleagues apologise to me when they finally decide to engage my services, I smile. Because I understand how busy life is and that LinkedIn is on your important, and not urgent, to do list....

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How to Maximise LinkedIn in 2018

I’m enjoying watching LinkedIn make the transition from being the ugly duckling to the swan. Okay, okay, there’s still quite a few features LinkedIn could clean up before we are in swan territory, but the changes over the last 12 months, since Microsoft...

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How to Measure Your Social Selling Index on LinkedIn

LinkedIn’s Social Selling Index (SSI) is updated daily and measures how effective you are on LinkedIn across 4 key measures: Establishing your professional brand Finding the right people Engaging with insights Building relationships on LinkedIn Curious by...

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How To Publish a LinkedIn Article

If you are thinking about using LinkedIn and the LinkedIn article feature, the good news is that LinkedIn now invites all members to join the conversation and share their own perspectives via long-form posts. Publishing long form posts on LinkedIn was once the domain...

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How to Expand Your Connections on LinkedIn

I would like to share with you why being connected with everyone you know on LinkedIn is important and how to increase your connections. Please know that my approach is based on good manners and treating people with respect, which means the principles I will explore...

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How to Use LinkedIn to Find a Job

The good news for job seekers, or those starting to think about their next career move, is that if you take your profile on LinkedIn seriously, then it could be the tool that helps you find your next job! Please find below my suggestions for how to use LinkedIn to...

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How to Add a Background Image to Your LinkedIn Profile

As you start to take your personal branding more seriously, the photography you use within your business to promote your business will become more important. With your LinkedIn Profile, you can have a headshot photo AND a background image, which should have the same...

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LinkedIn Profile Optimiser

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LinkedIn Profile & Company Page Essentials Course

I trust that you’ll find Think Bespoke to be a useful resource for you in your LinkedIn and professional journey.

Please feel free to join in on the conversations happening around the site in our comments section and drop me a note any time on our social media pages – I’m particularly active on LinkedIn and Instagram and look forward to connecting.

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