Individual LinkedIn Strategy
Learn the key ways you can use LinkedIn to improve your personal brand to help you achieve your professional goals.
From LinkedIn Profile basics through to how to publish a LinkedIn Article, browse our most popular blog posts and check out our e-products and online course to help you finally unlock LinkedIn.
S2 #E28 – LinkedIn Introduces Dark Mode & Share Your Thoughts prompt
In this episode I explore the latest updates shared at my recent Lunch & Lear
S2 #E27 – LinkedIn Adds New Edit Photo Feature
In this episode I explore my recent experience with the new edit photo feature when you post a photo from your LinkedIn Profile or LinkedIn Company page.
S2 #E26 – How to Set Up a Registration Form for LinkedIn Events Organised by LinkedIn Pages
In this episode I explore how to set up a registration for for LinkedIn events organised by LinkedIn Pages.
S2 #E25 – LinkedIn Announces Changes to LinkedIn Stories
In this episode I explore LinkedIn’s recent announcement that the LinkedIn stories feature will be suspended at the end of September.
S2 #E24 – How to Save Posts & Articles in Your LinkedIn Feed
In this episode I explore the save posts and articles feature. If you’ve taken the time to curate and clean up your LinkedIn feed then you’ll find your LinkedIn experience has improved, and some of the posts and articles you see can be a helpful source of news and inspiration.
S2 #E23 – How to Tag People in Photos, Mention People & Companies in Posts or Comments on LinkedIn
In this episode I explore the mention and tag feature on LinkedIn. Using the mention feature in posts and comments enables you to encourage a conversation or actively thank or recognise someone’s contribution on LinkedIn.
S2 #E22 – Helping Subject Matter Experts in Your Organisation Navigate LinkedIn
In this episode I explore the role of subject matter experts in your organisation who want to be more active on LinkedIn and are seeking your guidance.
S2 #E21 – The Subtle Art of Blending Curated, Owned & Promotional Content
In this episode I explore The Subtle Art of Blending Curated, Owned & Promotional Content from your LinkedIn Company page. It’s a reminder that you need a Strategic Content Framework for your page that provides a road map for a mix of curated, owned & promotional content that’s relevant to your goals for LinkedIn.
S2 #E20 – When LinkedIn is Not Your Primary Platform for Business
In this episode I explore who should not be making LinkedIn their primary platform.
How to Save Posts & Articles in Your LinkedIn Feed
You can save posts and articles you view in your feed from your desktop or from the LinkedIn mobile app.
S2 #E19 – How to Better Navigate the LinkedIn Algorithm
In this episode I share an excerpt of a training module I developed for a business women’s community. It tackles the unpopular nature of LinkedIn versus platforms like Instagram and will help you decide if LinkedIn should be a primary platform for your business.
S2 #E18 – What To Consider when Creating Your LinkedIn Profile Cover Story
In this episode I share an excerpt of a training module I developed for a business women’s community. It tackles the unpopular nature of LinkedIn versus platforms like Instagram and will help you decide if LinkedIn should be a primary platform for your business.
S2 #E17 – The Power of Your LinkedIn Profile and Community
In this episode I share an excerpt of a training module I developed for a business women’s community. It tackles the unpopular nature of LinkedIn versus platforms like Instagram and will help you decide if LinkedIn should be a primary platform for your business.
S2 #E16 – My Love / Hate Relationship with LinkedIn Stories and tips on LinkedIn Event Planning
In this episode I share an excerpt of a training module I developed for a business women’s community. It tackles the unpopular nature of LinkedIn versus platforms like Instagram and will help you decide if LinkedIn should be a primary platform for your business.
S2 #E15 – Why I’m Loving LinkedIn Polls Right Now
In this episode I share an excerpt of a training module I developed for a business women’s community. It tackles the unpopular nature of LinkedIn versus platforms like Instagram and will help you decide if LinkedIn should be a primary platform for your business.
S2 #E14 – EOFY LinkedIn for Business Updates and Bonus Slideshare Deck
In this episode I share an excerpt of a training module I developed for a business women’s community. It tackles the unpopular nature of LinkedIn versus platforms like Instagram and will help you decide if LinkedIn should be a primary platform for your business.
S2 #E12 – How To Decide if LinkedIn is Right for Your Business
In this episode I share an excerpt of a training module I developed for a business women’s community. It tackles the unpopular nature of LinkedIn versus platforms like Instagram and will help you decide if LinkedIn should be a primary platform for your business.
S2 #E13 – LinkedIn Introduces Articles for the LinkedIn Company Page
In this episode I share an excerpt of a training module I developed for a business women’s community. It tackles the unpopular nature of LinkedIn versus platforms like Instagram and will help you decide if LinkedIn should be a primary platform for your business.
5 Things You Need to Know about LinkedIn Profiles for Your Small Business
In this article I provide an overview of the LinkedIn Profile for small business owners.
S2 #E11 – How to Decide LinkedIn Profile vs LinkedIn Company Page Posting Plan
In this episode I answer a common question I’m asked by small business owners who are spending more time on LinkedIn.