Individual LinkedIn Strategy
Learn the key ways you can use LinkedIn to improve your personal brand to help you achieve your professional goals.
From LinkedIn Profile basics through to how to publish a LinkedIn Article, browse our most popular blog posts and check out our e-products and online course to help you finally unlock LinkedIn.
S2 #E12 – How To Decide if LinkedIn is Right for Your Business
In this episode I share an excerpt of a training module I developed for a business women’s community. It tackles the unpopular nature of LinkedIn versus platforms like Instagram and will help you decide if LinkedIn should be a primary platform for your business.
5 Things You Need to Know about LinkedIn Profiles for Your Small Business
In this article I provide an overview of the LinkedIn Profile for small business owners.
S2 #E11 – How to Decide LinkedIn Profile vs LinkedIn Company Page Posting Plan
In this episode I answer a common question I’m asked by small business owners who are spending more time on LinkedIn.
5 Things You Need to Know About LinkedIn Pages for Your Small Business
A LinkedIn Company Page acts as the voice of your organisation on LinkedIn. It helps members learn more about your business or school, brand, products and services, and job opportunities.
S2 #E10 – Introducing LinkedIn Creator Mode
In this episode I share the exciting update that LinkedIn articles are now also the domain of Company Pages. LinkedIn continues to roll out new features for the LinkedIn company page experience with the ability to now publish a LinkedIn article from your LinkedIn page
S2 #E9 – LinkedIn Profile Video Cover Story
In this episode I share the exciting update that LinkedIn articles are now also the domain of Company Pages. LinkedIn continues to roll out new features for the LinkedIn company page experience with the ability to now publish a LinkedIn article from your LinkedIn page
S2 #E8 – How to Publish Articles as Your LinkedIn Page
In this episode I share the exciting update that LinkedIn articles are now also the domain of Company Pages. LinkedIn continues to roll out new features for the LinkedIn company page experience with the ability to now publish a LinkedIn article from your LinkedIn page
S2 #E7 – LinkedIn Announces More Streamlined Search Experience (LinkedIn Profile)
In this episode I explore the New Intuitive, Streamlined Search Experience on LinkedIn.
How to Publish Articles as Your LinkedIn Page
LinkedIn continues to roll out new features for the LinkedIn company page experience with the ability to now publish a LinkedIn article from your LinkedIn page. As super or content admin of a LinkedIn Page, you can write an article as the Page or as yourself.
How to Get Started with Your LinkedIn Presence
Today’s article will help you get started with creating or improving your LinkedIn presence. For those of you who are reluctant about having an online presence, I understand that the idea of creating a LinkedIn profile or writing about yourself is uncomfortable. ...
S2 #E6 – LinkedIn Company Page Admin Roles Explained
In this episode I explore the various roles you can assign when managing page admins for your organisation’s LinkedIn company page.
S2 #E5 – Content Options & Considerations for Posting LinkedIn Updates
In this episode I briefly explore some of the different content options and considerations when posting LinkedIn updates. LinkedIn’s content features include:
S2 #E4 – How to Use LinkedIn Event Chats
In this episode I share a relatively new feature that’s been added to the LinkedIn event experience. If you’ve created a LinkedIn event recently you may notice LinkedIn automatically creates a chat for this event.
How to Leverage LinkedIn Stories in Your Content Mix
Stories and direct message marketing are increasing in popularity. If you're using LinkedIn for your business and to raise your online profile, and you want to leverage the LinkedIn stories tool, this article provides recommendations that will help you add this...
How to Create a LinkedIn Event for Your Business
This article explains how to create a LinkedIn event for your business. Use the LinkedIn event feature to engage your LinkedIn connections pre, post and during your in real life or online events, conferences, workshops and seminars. To create an event from your...
LinkedIn Company Page Admin Roles Explained
In this article you will learn about the LinkedIn Company Page admin roles. The LinkedIn Page feature now lets you assign various roles when managing page admins. At least two people should be assigned to the Super Admin role within your organisation at any one time,...
The 5 Stages of the LinkedIn Journey for Business
This article is a 5 minute read and explains how to better navigate LinkedIn for your small business. LinkedIn is an incredibly powerful tool for business and can be leveraged as a content marketing platform, a place for you to establish your thought leadership, build...
S2 #E3 – 10 Things You Need to Know about LinkedIn Company Pages
In this episode I share the 10 things you need to know about LinkedIn Company Pages. If you’re a Company Page admins for your organisation’s LinkedIn page and you’re relatively new to this role, today’s podcast is for you, because you don’t know what you don’t know!
S2 #E2 – How to Get Better Updates in Your LinkedIn Newsfeed
In this episode I share my LinkedIn marketing tips for cleaning up your LinkedIn Profile newsfeed. This is a game changer and will improve your LinkedIn user experience by keeping your favourite updates in your feed, so you can save them and share them on your LinkedIn company page or via your team’s LinkedIn Profiles.
How to Use LinkedIn for Job Search
There are many ways LinkedIn can help professionals who are in active job search. In today’s article I will explore 3 LinkedIn tools you can use to help you secure your next role. Send the right signals to Recruiters & Your Network In an environment where people...