Individual LinkedIn Strategy

Learn the key ways you can use LinkedIn to improve your personal brand to help you achieve your professional goals.

From LinkedIn Profile basics through to how to publish a LinkedIn Article, browse our most popular blog posts and check out our e-products and online course to help you finally unlock LinkedIn.

How to Get Started with LinkedIn in a Changing World

How to Get Started with LinkedIn in a Changing World

In today’s article I share some of the key areas that people misunderstand or ask me about in relation to LinkedIn. It’s my hope the insights I share will help you better understand what role LinkedIn can play for you in a changing world. Am I describing...

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How to Measure Your LinkedIn Profile Traffic

How to Measure Your LinkedIn Profile Traffic

At a recent business lunch (something I will not be doing again for a while in the current environment of social distancing) I was chatting to a management consultant who I’d just met. He was keen to know the value of LinkedIn for his business and mentioned he spoke...

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How to Write a LinkedIn Profile Summary (the About section)

How to Write a LinkedIn Profile Summary (the About section)

Today’s article will help you get ‘refresh my LinkedIn Profile’ off your to do list. When you attend a networking event and someone asks you ‘what do you do’ is this the moment you freeze, immobilised by the pressure to talk about yourself?  Or perhaps you’re one of...

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6 Steps to Network More Effectively in 2020

6 Steps to Network More Effectively in 2020

Networking with professionals within and beyond your industry is an invaluable way to expand your connections and create opportunities for yourself and others. Whether you are thinking about a change in career direction, researching job prospects beyond your current...

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How to Customise Your LinkedIn Profile Public URL

How to Customise Your LinkedIn Profile Public URL

Did you know you can customise your LinkedIn profile public URL? For car enthusiasts, it’s a bit like personalised number plates!  Custom LinkedIn public profile URLs are available on a first come, first serve basis and a great way to claim your real estate on...

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5 Steps to Boost Your Online Profile in 2020

5 Steps to Boost Your Online Profile in 2020

Today’s article is designed for those who want to boost their online profile in 2020. While playing a bigger and better game online may have been on your to do list for most of  the year, for so many professionals, it’s often an important, but not urgent,...

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How to Master the Mindset of a LinkedIn Thought Leader

How to Master the Mindset of a LinkedIn Thought Leader

If the communities you wish to influence are on LinkedIn then it’s time to master the mindset of a LinkedIn Thought Leader.  To get maximum value from LinkedIn you need to commit to this platform as your first choice when you open your phone or look at your desktop each day. Why? Because showing up consistently and liking, commenting and posting value adding content is part of being a Thought Leader on LinkedIn.

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How I Overcame My Discomfort with Personal Branding

How I Overcame My Discomfort with Personal Branding

What I have discovered from my own and my client’s journeys with raising their profile online and establishing their thought leadership is that where there is discomfort there is growth.  Learning to embrace your personal brand is part of learning to embrace...

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How to Develop a Plan to Be More Active on LinkedIn

How to Develop a Plan to Be More Active on LinkedIn

If you don’t have a plan for LinkedIn, but know your potential clients read their news or spend time on LinkedIn, or you see LinkedIn as an essential tool to help you further establish and grow your position as a thought leader in your industry, then...

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How to Stand Out from the Crowd on LinkedIn

How to Stand Out from the Crowd on LinkedIn

In today’s article I provide you with a framework to decide how LinkedIn can serve you better and I’ll explore 5 key elements of your LinkedIn Profile that can help you stand out from the crowd on LinkedIn. When was the last time you Googled yourself? Next time...

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This Secret Ingredient on LinkedIn Will Get you Headhunted

This Secret Ingredient on LinkedIn Will Get you Headhunted

I’m hoping the headline caught your attention because I’m keen to help you understand the fundamental differences between how to write a LinkedIn profile that helps you get discovered by recruiters and hiring managers, versus a LinkedIn Profile carefully crafted for thought leaders and industry experts wishing to attract more clients or guest speaking opportunities.

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LinkedIn Profile Optimiser

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LinkedIn Profile & Company Page Essentials Course

I trust that you’ll find Think Bespoke to be a useful resource for you in your LinkedIn and professional journey.

Please feel free to join in on the conversations happening around the site in our comments section and drop me a note any time on our social media pages – I’m particularly active on LinkedIn and Instagram and look forward to connecting.

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