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Individual LinkedIn Strategy

Learn the key ways you can use LinkedIn to improve your personal brand to help you achieve your professional goals.

From LinkedIn Profile basics through to how to publish a LinkedIn Article, browse our most popular blog posts and check out our e-products and online course to help you finally unlock LinkedIn.

How to Publish an Article from Your LinkedIn Profile

How to Publish an Article from Your LinkedIn Profile

When I talk to some people about why they are yet to publish a LinkedIn article, it’s sometimes because they’re confused about posts versus articles and whether publishing articles is a LinkedIn Profile or Company Page feature. For more experienced writers and bloggers, I’m also often asked whether they should re-purpose a high performing blog from their website as a LinkedIn article.

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How to Create an Event From Your Company Page

How to Create an Event From Your Company Page

You can create an event from your LinkedIn Profile or your LinkedIn Company Page. LinkedIn now lets you create an event from your profile and choose the organiser (e.g. the company page). For organisations with more than one team member, it is better to create the...

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Think Bespoke Giveaway to Celebrate 10 Years of Business

Think Bespoke Giveaway to Celebrate 10 Years of Business

As part of our 10th Birthday celebrations (and to inject some positive vibes into the gloom that some of us are feeling due to Stage 4 restrictions here in Melbourne) we’re giving away one spot to my Profile Essentials Masterclass, valued at $397. My Profile...

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How to Use the Featured Section On Your LinkedIn Profile

How to Use the Featured Section On Your LinkedIn Profile

The LinkedIn profile featured section enables you to showcase posts, LinkedIn articles, links and documents on your LinkedIn Profile. This is one of my favourite LinkedIn Profile features because of how it allows you to feature content. And while it’s true that you...

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The Best Times to Post on LinkedIn During COVID-19

The Best Times to Post on LinkedIn During COVID-19

In this article I provide a guide on the best times to post on LinkedIn during COVID-19. I recommend you use this information as a reliable starting point to decide when to post content on LinkedIn, and then review your LinkedIn Profile and Company page analytics....

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How to Let Recruiters Know You Are Open to Work

How to Let Recruiters Know You Are Open to Work

In this article we explore the LinkedIn Open to Work feature and explain how to enable and manage this feature on your LinkedIn Profile. If you are in active job search or open to new job opportunities, you can let recruiters and / or your network on LinkedIn know...

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LinkedIn Launches LinkedIn Stories in Australia

LinkedIn Launches LinkedIn Stories in Australia

In this article, we talk about the launch of LinkedIn stories to Australia, how they can be used on your LinkedIn profiles and provide some helpful do’s and don’ts! As a brand advocate and trainer for LinkedIn, Think Bespoke was invited to attend the Australian launch...

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A Beginner’s Guide to LinkedIn Company Page Analytics

A Beginner’s Guide to LinkedIn Company Page Analytics

This article is part of our LinkedIn Company Page Admin's series to managing your LinkedIn Company Page and will help you get started with better leveraging your LinkedIn Company Page analytics. If you've recently been given the responsibility to manage your...

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How to Access, Manage and Create the LinkedIn Poll Feature

How to Access, Manage and Create the LinkedIn Poll Feature

LinkedIn Polls were introduced to Australian LinkedIn members in May 2020 and are available for LinkedIn Profiles, LinkedIn Company Pages and LinkedIn Groups. LinkedIn has positioned this feature as a "quick, easy and fully-virtual way to solicit feedback from your...

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How to Give and Ask for Help and Why It Matters

How to Give and Ask for Help and Why It Matters

COVID19 has been a punch in the guts for so many people who had plans, BIG plans for 2020. Just as Australians were starting to build momentum after a traumatic Christmas / New Year season due to the raging bushfires, the pandemic lands and we’re all in lockdown....

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How to Network on LinkedIn Right Now

How to Network on LinkedIn Right Now

A colleague of mine has been giving me her personal requests for the LinkedIn insights she'd like me to share about how to use LinkedIn effectively right now. I love that she reads my articles and then implements my tips, and I also love that I feel like a DJ taking...

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Your LinkedIn Checklist to Navigate the New Normal

Your LinkedIn Checklist to Navigate the New Normal

There is no time like the present to review your LinkedIn Profile and tidy it up.  Here’s my recommendations for ‘tending to your LinkedIn garden’ to make sure it’s serving your goals right now. 1. Check Your Headline Take a look at your headline and consider if it...

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How to Get Started with LinkedIn in a Changing World

How to Get Started with LinkedIn in a Changing World

In today's article I share some of the key areas that people misunderstand or ask me about in relation to LinkedIn. It's my hope the insights I share will help you better understand what role LinkedIn can play for you in a changing world. Am I describing you?  You may...

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How to Measure Your LinkedIn Profile Traffic

How to Measure Your LinkedIn Profile Traffic

At a recent business lunch (something I will not be doing again for a while in the current environment of social distancing) I was chatting to a management consultant who I’d just met. He was keen to know the value of LinkedIn for his business and mentioned he spoke...

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