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Individual LinkedIn Strategy

Learn the key ways you can use LinkedIn to improve your personal brand to help you achieve your professional goals.

From LinkedIn Profile basics through to how to publish a LinkedIn Article, browse our most popular blog posts and check out our e-products and online course to help you finally unlock LinkedIn.

How to Add “Providing Services” to your LinkedIn Profile

How to Add “Providing Services” to your LinkedIn Profile

In this article we discuss how to add providing services to your LinkedIn profile and explain why individuals who provide services to clients should consider adding the “my services” feature to their LinkedIn profile. We provide instructions as to how to go about it,...

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5 Things to Look for in Your Next Employer

5 Things to Look for in Your Next Employer

In this article we explore 5 things to look for in your next employer.  If you’re looking for a new job, it’s important to look for the right job for you. When considering your next employer, understanding key factors that are important to you is a great way to assess...

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10 Things I Learnt from Hosting My First LinkedIn Live

10 Things I Learnt from Hosting My First LinkedIn Live

In this article we explore the 10 things I learnt from hosting my first LinkedIn Live.  As one of Australia's leading LinkedIn specialist trainers, you may expect that I've run LinkedIn Lives since I was approved for this feature via Think Bespoke's company page over...

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How to Use LinkedIn to Find Your Next Job

How to Use LinkedIn to Find Your Next Job

In this article you will learn a number of free features available to help you use LinkedIn to find your next job. If you’re looking for your next job, LinkedIn is an extremely valuable tool for professionals to help you find the right job, engage with their network...

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How to Write a Newsletter on LinkedIn

How to Write a Newsletter on LinkedIn

Updated April 2022 In this article you will learn how to write a newsletter on LinkedIn. Once an exclusive feature, the option to write a LinkedIn newsletter is now available via the LinkedIn Profile and LinkedIn Page. If publishing via your profile, you must first...

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How to Add a Service Page to Your LinkedIn Profile

How to Add a Service Page to Your LinkedIn Profile

In this article you will learn about the LinkedIn Profile 'Providing Services' feature and explore whether it is suitable for your LinkedIn goals. LinkedIn 'Providing Services' Feature LinkedIn offers a 'Providing Services' feature that is the freelancer or consultant...

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Image Specifications for Your LinkedIn Company Page

Image Specifications for Your LinkedIn Company Page

In this article you will learn some of the key image specifications for your LinkedIn Company Page. If you're new to managing your organisation's LinkedIn company page, today's article provides a handy overview of the key image specifications for your LinkedIn company...

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How to Post with Confidence on LinkedIn

How to Post with Confidence on LinkedIn

​Posting updates from your LinkedIn profile allows you to share your professional expertise, experiences and anecdotes with your connections, followers and the larger community.  To do this well, I recommend you have a plan rather than taking an ad hoc approach.

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How to Decide if LinkedIn Creator Mode is Right For You

How to Decide if LinkedIn Creator Mode is Right For You

In this article we explore what LinkedIn Creator Mode is and provide key information to help you decide if this feature is right for you or the leaders of your organisation. If you are exploring how to raise your profile on LinkedIn and identify as a thought leader, please read on.

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How to Add a Workplace Policy to Your LinkedIn Page

How to Add a Workplace Policy to Your LinkedIn Page

In this article we explain how to add the workplace policy settings for your LinkedIn company page.  This setting can be accessed via your organisation's LinkedIn company page. You will need to have Admin access. As a LinkedIn Page super admin, you can add a workplace...

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