Individual LinkedIn Strategy

Learn the key ways you can use LinkedIn to improve your personal brand to help you achieve your professional goals.

From LinkedIn Profile basics through to how to publish a LinkedIn Article, browse our most popular blog posts and check out our e-products and online course to help you finally unlock LinkedIn.

How to Develop a Plan to Be More Active on LinkedIn

If you don’t have a plan for LinkedIn, but know your potential clients read their news or spend time on LinkedIn, or you see LinkedIn as an essential tool to help you further establish and grow your position as a thought leader in your industry, then...

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How to Stand Out from the Crowd on LinkedIn

In today’s article I provide you with a framework to decide how LinkedIn can serve you better and I’ll explore 5 key elements of your LinkedIn Profile that can help you stand out from the crowd on LinkedIn. When was the last time you Googled yourself? Next time...

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This Secret Ingredient on LinkedIn Will Get you Headhunted

I’m hoping the headline caught your attention because I’m keen to help you understand the fundamental differences between how to write a LinkedIn profile that helps you get discovered by recruiters and hiring managers, versus a LinkedIn Profile carefully crafted for thought leaders and industry experts wishing to attract more clients or guest speaking opportunities.

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5 Easy Steps to Apply for Jobs on LinkedIn

If you see a job that you’re interested in as you search for jobs on LinkedIn, you can easily apply for it on LinkedIn. And while the actual application process can be quite seamless with the Easy Apply button, which I explain in today’s article, the hard...

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9 Most Common Mistakes I See People Make on LinkedIn

While I’m a glass is half full kind of person, I was recently reviewing our LinkedIn Company Page analytics and noticed my article on the 3 Worst Things You Can Do on LinkedIn, got so much interest. Some readers like to know what to avoid when they are on...

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How to Conduct Job Search Using LinkedIn

Job search on LinkedIn will serve you well in a number of ways beyond just applying for advertised positions. It is also a key research step, giving you a sense of the types of roles available in your industry, the key selection criteria and the recruiters who are...

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Your Personal Guide to LinkedIn Business Etiquette

If you’ve heard me speak about LinkedIn you’ll know I talk about the idea of Linkedinitis. This is where you know you need to be on LinkedIn but you are not sure what to do when you are there. Today’s article will help you finally unlock LinkedIn for...

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How to Optimise Your LinkedIn Profile to Get Found Online

To optimise your LinkedIn profile simply means filling in all of the main details about yourself and your experience on your LinkedIn Profile. There are 3 reasons why you should optimise your profile. The 1st reason is to increase how well you come up in search on...

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5 Key Steps to Help You Get Started with LinkedIn

Today’s article will help those of you who are reluctant about having an online presence. Let me start with, I get it. As an inherently private person, the process of embracing and leveraging my online presence has been an uncomfortable journey. Marina, Think...

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How to Maximise Your Time on LinkedIn

Once you’ve updated your LinkedIn Profile, it’s time to be more active on LinkedIn. And this is where I see a lot of professionals get stuck. They are not sure where to begin and may also be too busy to dedicate headspace to researching detailed tutorials...

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How to Network More Effectively on LinkedIn

Today’s article is designed to help you understand the role of LinkedIn as a professional networking platform that can serve your goals better if you know how to use it more effectively. I’ll also provide you with what may be relatable context on why some...

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How to Update Contact Details on Your LinkedIn Profile

When my team and I conduct LinkedIn Profile Audits, one of the first steps we do is review your contact details. Depending on your public profile settings, it is your connections who can see most of your contact details, which can include your primary email, office...

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LinkedIn Profile Optimiser


LinkedIn Profile Audit


LinkedIn Profile & Company Page Essentials Course

I trust that you’ll find Think Bespoke to be a useful resource for you in your LinkedIn and professional journey.

Please feel free to join in on the conversations happening around the site in our comments section and drop me a note any time on our social media pages – I’m particularly active on LinkedIn and Instagram and look forward to connecting.

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