Individual LinkedIn Strategy
Learn the key ways you can use LinkedIn to improve your personal brand to help you achieve your professional goals.
From LinkedIn Profile basics through to how to publish a LinkedIn Article, browse our most popular blog posts and check out our e-products and online course to help you finally unlock LinkedIn.
How to Get Started with Your LinkedIn Presence
Today’s article will help you get started with creating or improving your LinkedIn presence. For those of you who are reluctant about having an online presence, I understand that the idea of creating a LinkedIn profile or writing about yourself is uncomfortable. ...
S2 #E6 – LinkedIn Company Page Admin Roles Explained
In this episode I explore the various roles you can assign when managing page admins for your organisation’s LinkedIn company page.
S2 #E5 – Content Options & Considerations for Posting LinkedIn Updates
In this episode I briefly explore some of the different content options and considerations when posting LinkedIn updates. LinkedIn’s content features include:
S2 #E4 – How to Use LinkedIn Event Chats
In this episode I share a relatively new feature that’s been added to the LinkedIn event experience. If you’ve created a LinkedIn event recently you may notice LinkedIn automatically creates a chat for this event.
How to Leverage LinkedIn Stories in Your Content Mix
Stories and direct message marketing are increasing in popularity. If you're using LinkedIn for your business and to raise your online profile, and you want to leverage the LinkedIn stories tool, this article provides recommendations that will help you add this...
How to Create a LinkedIn Event for Your Business
This article explains how to create a LinkedIn event for your business. Use the LinkedIn event feature to engage your LinkedIn connections pre, post and during your in real life or online events, conferences, workshops and seminars. To create an event from your...
LinkedIn Company Page Admin Roles Explained
In this article you will learn about the LinkedIn Company Page admin roles. The LinkedIn Page feature now lets you assign various roles when managing page admins. At least two people should be assigned to the Super Admin role within your organisation at any one time,...
The 5 Stages of the LinkedIn Journey for Business
This article is a 5 minute read and explains how to better navigate LinkedIn for your small business. LinkedIn is an incredibly powerful tool for business and can be leveraged as a content marketing platform, a place for you to establish your thought leadership, build...
S2 #E3 – 10 Things You Need to Know about LinkedIn Company Pages
In this episode I share the 10 things you need to know about LinkedIn Company Pages. If you’re a Company Page admins for your organisation’s LinkedIn page and you’re relatively new to this role, today’s podcast is for you, because you don’t know what you don’t know!
S2 #E2 – How to Get Better Updates in Your LinkedIn Newsfeed
In this episode I share my LinkedIn marketing tips for cleaning up your LinkedIn Profile newsfeed. This is a game changer and will improve your LinkedIn user experience by keeping your favourite updates in your feed, so you can save them and share them on your LinkedIn company page or via your team’s LinkedIn Profiles.
How to Use LinkedIn for Job Search
There are many ways LinkedIn can help professionals who are in active job search. In today’s article I will explore 3 LinkedIn tools you can use to help you secure your next role. Send the right signals to Recruiters & Your Network In an environment where people...
S2 #E1 – How to Access Free LinkedIn Marketing Resources with LinkedIn Marketing Labs
In this episode I share my LinkedIn marketing tips for accessing inspiring global LinkedIn experts.
How to Get Better Updates in Your LinkedIn Newsfeed
In this article I consider the role of LinkedIn for business versus other more social platforms and explore a way to improve your LinkedIn experience that will ultimately also help you get better clients on LinkedIn. With LinkedIn adopting social media features like...
How to Avoid Wasting Time on LinkedIn
There is no question that LinkedIn can be a huge time waster if you don’t have a game plan when you’re there. In this way, it’s the same as social media platforms where some people confess they spend ‘hours’ scrolling through the trials and tribulations of their...
Why Business Should be an Intersection Between Values and Profit
COVID-19 has forced a lot of organisations to be much more in tune with their client communities and stakeholders. It moves the focus of Corporate Social Responsibility initiatives that many corporations have pursued for some time into a new age of empathy, kindness...
How to Use LinkedIn to Kickstart Your Small Business
Small business side-hustles have boomed in 2020. With so much more time spent at home and less distractions, around 10% of the Flying Solo community report that they have used the time to kickstart that smaller business idea they’ve been thinking about for years. Just...
Ep#14 – Adding LinkedIn Stories to your Company Page Content Mix
In this episode I share my LinkedIn marketing tips for adding LinkedIn Stories to your Company Page Content Mix, including my decision criteria for helping you work out if this is a feature that’s relevant for your organisation.
Ep#13 – How to Access & Add the Open for Business Feature
In this episode I share my LinkedIn marketing tips for accessing and adding the Open for Business Feature.
10 Things You Need to Know about LinkedIn Company Pages
Updated March 2021 In this article you will learn the top 10 things you need to know about LinkedIn company pages. The LinkedIn company page experience continues to improve, moving far beyond being just the way you get your company’s logo on the experience section of...
Ep#12 – Maximising the LinkedIn Article Publishing Feature
In this episode I share my LinkedIn marketing tips maximising the LinkedIn Article Publishing Feature.