Individual LinkedIn Strategy
Learn the key ways you can use LinkedIn to improve your personal brand to help you achieve your professional goals.
From LinkedIn Profile basics through to how to publish a LinkedIn Article, browse our most popular blog posts and check out our e-products and online course to help you finally unlock LinkedIn.
How to Avoid Wasting Time on LinkedIn
There is no question that LinkedIn can be a huge time waster if you don’t have a game plan when you’re there. In this way, it’s the same as social media platforms where some people confess they spend ‘hours’ scrolling through the trials and tribulations of their...
Why Business Should be an Intersection Between Values and Profit
COVID-19 has forced a lot of organisations to be much more in tune with their client communities and stakeholders. It moves the focus of Corporate Social Responsibility initiatives that many corporations have pursued for some time into a new age of empathy, kindness...
How to Use LinkedIn to Kickstart Your Small Business
Small business side-hustles have boomed in 2020. With so much more time spent at home and less distractions, around 10% of the Flying Solo community report that they have used the time to kickstart that smaller business idea they’ve been thinking about for years. Just...
Ep#14 – Adding LinkedIn Stories to your Company Page Content Mix
In this episode I share my LinkedIn marketing tips for adding LinkedIn Stories to your Company Page Content Mix, including my decision criteria for helping you work out if this is a feature that’s relevant for your organisation.
Ep#13 – How to Access & Add the Open for Business Feature
In this episode I share my LinkedIn marketing tips for accessing and adding the Open for Business Feature.
10 Things You Need to Know about LinkedIn Company Pages
The LinkedIn company page experience continues to improve, moving far beyond being just the way you get your company’s logo on the experience section of your team’s LinkedIn Profiles. It’s where you can keep your employees, clients and potential clients informed and...
Ep#12 – Maximising the LinkedIn Article Publishing Feature
In this episode I share my LinkedIn marketing tips maximising the LinkedIn Article Publishing Feature.
Ep#11 – The Advantages of Offering Help on your LinkedIn Profile & Company Page
In this episode I share LinkedIn Marketing tips for the Offering Help feature on your LinkedIn Profile & Company Page.
LinkedIn Launches Tools Aimed at Pandemic Job Seekers
LinkedIn's announced a new Career Explorer tool that can uncover careers you could transition into and might not have considered by mapping the skills you have to thousands of job titles. LinkedIn advises that explorer will highlight additional skills you may need and...
Ep#10 – The LinkedIn Profile Featured Section LinkedIn Marketing Tips
In this episode I share LinkedIn Marketing tips for the LinkedIn Profile featured section. Read more about this topic on my blog.
Ep#9 – LinkedIn Stories for LinkedIn Profile & LinkedIn Company Page
In this episode I share my LinkedIn marketing tips for using LinkedIn Stories. Read more on this topic on my blog.
Ep#8 – LinkedIn Live for LinkedIn Profile and LinkedIn Company Page
In this episode I share my LinkedIn marketing tips for using LinkedIn Live.
How to Enable and Manage the Open for Business Feature on your LinkedIn Profile
Did you know LinkedIn offers an 'Open to Work' equivalent for businesses? If you are a business owner providing services that are relevant to your LinkedIn community I encourage you to take the time to showcase these via the feature now available on your LinkedIn...
Ep#7 – LinkedIn Polls for LinkedIn Profile and LinkedIn Company Page
In this episode I share my LinkedIn marketing tips for using LinkedIn Polls, either from your LinkedIn Profile or LinkedIn Company Page.
Ep#6 – LinkedIn Marketing with the Events Feature
In this episode I share my LinkedIn marketing tips for making the most of the LinkedIn event feature from your LinkedIn Profile and LinkedIn Company Page.
How to Write Your LinkedIn Profile the Right Way
In this article I explore how to write your LinkedIn profile the right way and guide you through some of the common mistakes people make when writing their profile. By the end of reading this article you will have a much better idea of how to write your profile the...
Ep#5 – Growing Your Company Page Followers with the Invite Followers Feature
In this episode I share my LinkedIn marketing tips for making the most of the Invite Followers to your Company Page feature.
Ep#4 – How to Add Business Services to Your LinkedIn Profile
In this episode I ask you to check if you have the Providing Services feature option on your LinkedIn Profile. You can check out how this feature looks on my LinkedIn profile.
Ep#3 – Crafting Your LinkedIn Company Page Promise
In this episode, I'm talking about crafting your LinkedIn Company Page promise. We're talking about: The invite connections feature Considering the audience that you are serving Identifying what you want to be known for and who you are influencing I'll also be...
How to Publish an Article from Your LinkedIn Profile
When I talk to some people about why they are yet to publish a LinkedIn article, it’s sometimes because they’re confused about posts versus articles and whether publishing articles is a LinkedIn Profile or Company Page feature. For more experienced writers and bloggers, I’m also often asked whether they should re-purpose a high performing blog from their website as a LinkedIn article.