This article explores key LinkedIn actions for new team members to help amplify your organisation’s presence and reach on LinkedIn. You can add this checklist to your onboarding process.
Encouraging team members to engage with relevant updates from your LinkedIn company page helps increase the visibility of the page content, reaching a wider audience and potentially generating new leads or customers. Here’s the checklist of actions I recommend:
- Update their LinkedIn profile
- Get notified of LinkedIn company page updates
- React and comment on LinkedIn company page updates
- Reposts relevant LinkedIn company page updates
Before diving into this checklist with a new team member why not ask them what their comfort level is with engaging on LinkedIn, and encourage them to view it as a professional networking platforming. Explain that reacting, commenting and reposting is a great way to be active on LinkedIn without having to create their own content. This can be reassuring, especially for newer team members, who are still ‘learning the ropes’ in a new role and work environment.
Update their LinkedIn Profile
Check your new team members have your LinkedIn company page correctly listed in the current experience section of their LinkedIn profile. This helps ensure your employee listings are correct and humanises your page by giving potential clients who visit your page more information to research who they’ll be working with.
It may be a good time to check all team member’s LinkedIn profiles and ask anyone who does not have the page listed on their profile correctly to please edit the experience section of their LinkedIn profile. All they need to do is click on the blue pencil on the RH side of their current role. See the example below and note you can turn off the option to notify your network of this change.
LinkedIn Company Page Update Notifications
Once your new team members are following the organisation’s LinkedIn Company Page, encourage them to click on the bell on the top RH side of the page and choose their notification preferences.
It’s worth encouraging all team members to choose the ‘All Posts’ option, as the default is Top posts if they’ve followed the page before this feature was released. This will increase their engagement with the page updates as they will see more of your LinkedIn Company Page posts!
React & Comment on Relevant LinkedIn Company Page Updates
Encouraging team members to react and comment on relevant LinkedIn company page updates can lead to increased engagement, greater visibility and brand recognition for your organisation.
How to React to LinkedIn Company Page Updates
Encourage new team members to engage with your LinkedIn Company Page updates with one of 6 different reactions, including:
How to Comment on LinkedIn Company Page Updates
Encourage new team members to comment on LinkedIn company page updates by pointing them to good examples of other team member’s comments.
Encourage Reposts of Relevant LinkedIn Company Page Updates
Encouraging team members to repost relevant updates from your LinkedIn company page helps increase the visibility of the page content, reaching a wider audience and potentially generating new leads or customers.
Actively promoting the business’s activities and achievements in this way can help establish your organisation’s brand and build credibility within your industry. This is assuming your LinkedIn Company Page content is helpful, useful and relevant. Your LinkedIn Company Page content plan should not be filled with just ‘sell, sell, sell’ updates. Include a mix of content you curate based on your content marketing strategy and pre-determined content pillars that will appeal to your LinkedIn target audience.
Reposts with your thoughts can also help foster a sense of community among team members, who can engage with each other and share their perspectives on the company’s progress.
Remember – unless team members have signed a specific social media agreement related to LinkedIn with explicit requirements, it’s up to them how they choose to use it in relation to their role at your organisation.
Suggest this checklist to new team members as part of your organisation’s onboarding experience, and then cheer and thank those who do react/comment/repost the LinkedIn Company Page updates to encourage a more active and engaged team on LinkedIn.
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