What is B2B Content Marketing and How Can You Start Leveraging it for Your Business

When we explore content marketing with our clients, the conversations almost always start with wanting to better leverage LinkedIn. Business to Business (B2B) content marketing is the provision of relevant and useful insights prepared by your business that become valued resources by other business decision makers you may wish to work with or influence, so […]

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This Secret Ingredient on LinkedIn Will Get you Headhunted

I’m hoping the headline caught your attention because I’m keen to help you understand the fundamental differences between how to write a LinkedIn profile that helps you get discovered by recruiters and hiring managers, versus a LinkedIn Profile carefully crafted for thought leaders and industry experts wishing to attract more clients or guest speaking opportunities.

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Podcast Interview: How To Build An Authentic Personal Brand With LinkedIn

What does your personal brand say about you? Is it helping you to achieve your career or business goals? Whether you’re a business owner or a working professional, YOU have a personal brand. And it plays an incredibly important role in increasing your visibility, becoming known for your area of expertise, and becoming top-of mind […]

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think bespoke linkedin training

Think Bespoke’s Training Program for February 2019

I’m very excited to announce I’ll be continuing to facilitate webinars and workshops for the RCSA in 2019 with a variety of content marketing, LinkedIn and personal branding professional development opportunities to meet your learning needs. The RCSA is the peak body for the recruitment and staffing industry for Australia and New Zealand. February 2019 […]

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4 Easy Steps to Conduct Potential Client Search on LinkedIn

If you’ve recently updated your LinkedIn profile based on the two most important questions we advise our clients for transforming their LinkedIn results, then you are ready to be more active on LinkedIn! Here are the 4 steps you need to follow to conduct searches for potential clients, which can start with searching people or […]

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new linkedin company page experience

Why I’m Excited About the New LinkedIn Company Pages Experience

For digital marketers or community managers responsible for managing their organisation’s LinkedIn company pages, it’s fair to say that the improvements we are starting to enjoy with LinkedIn company pages are overdue. In fact, it’s only been this year that LinkedIn has allowed LinkedIn Company Page admins the option to edit company page updates! I […]

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Make Your Next Career Move: LinkedIn for Career Workshop Melbourne

If you’re thinking about making your next career move in 2019 then you’ll be pleased to know we’ve developed a LinkedIn workshop just for you. It’s no secret that most professionals get headhunted or find their next role on LinkedIn. It’s used by 96% of recruiters to find candidates, there’s 37,000 professional jobs listed on […]

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Meet the Team: Think Bespoke’s Copywriter & Storyteller

Have you met Anne? She’s a copywriter and storyteller and works in collaboration with myself and Think Bespoke’s clients, helping individuals and organisations craft their stories to improve their personal and organisational branding on LinkedIn and their website blogs. Anne shares my passion for words and storytelling and enjoys the personal and creative process of […]

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linkedin company page management

4 Best Practice Tips for LinkedIn Company Page Management

Today’s article is for those of you who manage the LinkedIn Company Page for your organisation or on behalf of your clients. You’re either a digital communications specialist or the person who manages social media for the organisation. LinkedIn Company Page management is one of my favourite topics as it’s a feature of LinkedIn that […]

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