Think Bespoke LinkedIn Online learning

Think Bespoke Launches Online LinkedIn Training Course

Since establishing Think Bespoke in 2010 we’ve helped 1000s of Australian professionals learn how to use LinkedIn and reach their professional goals faster. Whether it be face to face small group workshops, corporate training, presenting at business and local council forums or working one on one with individual learners, the key first step we teach […]

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how to leverage the linkedin video feature

How to Leverage the LinkedIn Video Feature

With the LinkedIn video feature popping up on the mobile App of many Australian professionals over the last month I’ve been asked my thoughts on how to leverage this exciting new feature. How you use any feature on LinkedIn will depend on two key questions: What do you want to be known for? and Who are […]

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Get Started Today with LinkedIn for Your Business or Personal Brand

The diagram below shows the LinkedIn journey, which is an online seminar series and concept I’ve designed based on hundreds of conversations with professionals around Australia who are trying to get their head around LinkedIn and better understand how to leverage it for their business. As a LinkedIn specialist trainer and independent LinkedIn consultant, I spend […]

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How to Develop a Client Profile for Social Media

In many ways social media has become one of the many ‘must have’ components of a business, and this can put undue pressure on the growing organisation who’s marketing department is already stretched keeping up with email campaigns and trade events. I’m always sceptical about the ‘shoulds’ and encourage you to re-think your approach to […]

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linkedin profile update

How to Measure Your Social Selling Index on LinkedIn

LinkedIn’s Social Selling Index (SSI) is updated daily and measures how effective you are on LinkedIn across 4 key measures: Establishing your professional brand Finding the right people Engaging with insights Building relationships on LinkedIn Curious by nature, I clicked on the Get Your Score Free button and discovered these results about myself.   My SSI ranks […]

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how content marketing and corporate storytelling can help your brand

How Content Marketing and Corporate Storytelling Can Help Your Brand

If you are new to the concept of Content Marketing, today I’m sharing my insights on how this approach has helped my clients and how it can help you too. I’m not the first to write about content marketing, and I certainly will not be the last. I view it as a philosophical approach to […]

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