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How to Write Your LinkedIn Profile

by LinkedIn Profile, LinkedIn Training, My Career

In this article we explore how to write your LinkedIn profile for job seekers, business leaders and small business owners, including coaches and consultants.

In today’s professional landscape, having a strong LinkedIn profile is essential for both job seekers and business leaders alike. With over 700 million users worldwide, LinkedIn serves as a powerful platform for networking, job hunting, and business development. Whether you’re actively seeking new opportunities or looking to enhance your professional brand, optimising your LinkedIn profile can significantly impact your success. In this article, we’ll delve into practical tips tailored for job seekers, business leaders, and small business owners to craft compelling and effective LinkedIn profiles.

How to Write Your LinkedIn Profile

LinkedIn provides specific and different LinkedIn profile features depending on your focus. There are many options to choose from and it can feel overwhelming. Before we dive into the differences between each of the profile feature options, let’s explore the main elements of a LinkedIn profile that apply to everyone.

LinkedIn Profile Picture Refresh

Your profile picture is the first impression you make on LinkedIn. Ensure it is professional, high-quality, and reflects your current appearance. Consider updating it if your previous photo no longer represents you accurately or professionally.

LinkedIn Profile Headline Optimisation

Your headline is like a mini elevator pitch that appears right under your name on LinkedIn. Make sure it effectively communicates your current role, key skills, and value proposition. Update it to reflect any recent career advancements or changes.

LinkedIn Profile About Section – Summary Refinement

The LinkedIn About section, or summary, is an opportunity to showcase your personality, professional journey, and career goals. Review and refine this to ensure it aligns with your current career aspirations and highlights your unique strengths and achievements.

How to Write a Good LinkedIn Profile About Section

LinkedIn Profile Experience Updates

Regularly update your experience section to include any new roles, responsibilities, or achievements. Use action-oriented language and quantifiable results to demonstrate your impact in each position. 

LinkedIn Profile Skill Endorsements and Recommendations

Skills endorsements and recommendations add credibility to your profile. Review your skills section and ensure it accurately reflects your current expertise. Reach out to colleagues, supervisors, or clients for endorsements and recommendations, and reciprocate by endorsing their skills in return.

How to Add Recommendations to Your LinkedIn Profile

How to Write Your LinkedIn Profile: Job Seekers

A strong LinkedIn presence is essential for job seekers to establish your professional brand, expand your network, increase job search visibility and research potential employers. By actively maintaining your LinkedIn profile and engaging with the platform, you can boost your chances of landing your desired job opportunities.

Here are some LinkedIn profile writing tips for Job Seekers:

Contact Details: Ensure all of your contact details are up to date, particularly your current location. When hiring managers and recruiters search, your location will be one of the key search filters.

Open to Work: Activate this feature and choose from one of the two options available, depending on your circumstances.

How to Activate Open to Work on your LinkedIn Profile

Showcase Skills and Endorsements: Review the skills required for the roles you are applying for and make sure, if you have these skills, they are listed on your profile. Remember to add your top five skills to the About section of your LinkedIn profile. List relevant skills that align with your career goals and ask colleagues or supervisors for endorsements. This adds credibility to your profile and enhances your visibility in search results.

Set up Job Alerts: You can create job alerts on LinkedIn to stay updated with new job postings that match your preferences. You can choose whether you want to receive these alerts on a daily or weekly basis through email, app notifications, or both.

Recommendations: These are as powerful as a referee. Take the time to ask key and relevant people to write a recommendation via LinkedIn about the impact you made in the role / capacity in which you worked with them. You must be connected on LinkedIn to request a recommendation from someone.

How to Write Your LinkedIn Profile: Business Leaders

A strong LinkedIn presence for organisational leaders is essential for networking, brand visibility, talent acquisition, business development, and stakeholder engagement. By actively maintaining your profile and engaging with the LinkedIn community, you can enhance your professional reputation, strengthen your company’s brand, and start more conversations with potential clients, employees and stakeholders.

Here are some LinkedIn profile writing tips for Business Leaders:

Establish Thought Leadership: Use your LinkedIn profile to showcase your industry expertise and leadership skills. Publish articles, share insights, and participate in relevant discussions to position yourself as a thought leader in your field.

How to Become a Thought Leader on LinkedIn

Highlight Company Achievements: Showcase your company’s achievements, projects, and success stories on your profile. This not only boosts your credibility but also promotes your brand to a wider audience. Review your profile’s background image, featured section and media options for this purpose.

Utilise LinkedIn Company Page: Ensure your experience section lists your organisation’s company page correctly on your profile. Ensure your company’s LinkedIn page is optimised to attract talent, engage with followers, and showcase your brand. If you are responsible for hiring, reflect this with the hiring frame for your photo.

Demonstrate Corporate Social Responsibility: Feature your company’s initiatives, philanthropic efforts, and sustainability practices via the featured sections of your profile. Demonstrating a commitment to social responsibility can enhance your company’s reputation and attract like-minded partners or clients.

How to Write Your LinkedIn Profile: Small Business Owners

A strong LinkedIn presence allows small business owners to increase brand visibility, build relationships, generate leads, and recruit talent. By actively engaging with the platform and maintaining a professional presence, coaches, consultants and B2B service providers can leverage LinkedIn as a powerful tool to support the success and growth of their businesses.

Here are some LinkedIn profile writing tips for small business owners:

Share Your Story: Use the About Section of your LinkedIn profile to share the story of your business – its mission, values, and journey. Authentic storytelling humanises your brand and helps you connect with your audience on a deeper level. It’s a key way for potential clients to decide if you are the right fit for them.

Showcase Products or Services: Highlight your products or services on your profile, providing detailed descriptions and compelling visuals. The featured section and providing services section allow you to use multimedia such as videos or presentations to showcase your offerings effectively.

How to Add Providing Services to your LinkedIn Profile

Add Custom Link: By activating Creator Mode you can add a custom link to your intro card that allows you to point your profile viewers to your website, podcast, YouTube or blog.

How to Add Link to the Introduction Section of Your LinkedIn Profile

Create a Company Page: If you want your brand’s logo to appear in the experience section of your profile, you’ll need to create a company page. 

How to Create a LinkedIn Company Page

Maximising LinkedIn by Optimising your Profile

By implementing these tips, job seekers, business leaders, and small business owners can optimise your LinkedIn profiles to attract opportunities, establish credibility, and expand your professional networks. Remember, LinkedIn is not just a powerful tool for personal branding and professional growth. Invest time and effort into crafting a profile that truly represents your unique value proposition and aspirations.

Karen Hollenbach, LinkedIn Expert Consultant, Educator & Mentor

Karen Hollenbach, LinkedIn Expert Consultant, Educator & Mentor

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