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How to Explore LinkedIn Thought Leadership

by LinkedIn Marketing, LinkedIn Training, Thought Starters

In this article we share ideas for how to explore LinkedIn thought leadership. Whether you’re responsible for managing your organisation’s LinkedIn presence or you lead an organisation, this article will provide some insights and inspiration to assist your LinkedIn journey.

How to Explore LinkedIn Thought Leadership

LinkedIn thought leadership is relevant for any type of organisation and its leaders, whether your focus is profit, charitable, social enterprise or you wish to expand your professional influence. Thought leadership is something you can develop from your organisation’s company page. It’s about educating, informing and starting constructive conversations with your professional community on LinkedIn.

LinkedIn is more like a professional networking platform and less like social media. If you’re ‘not really a social media person’, that last sentence is probably good news! Being active on LinkedIn as a thought leader, either from an organisation or an individual, means being part of a community where you can lead and contribute to conversations in your areas of expertise.

Yes, thought leadership is about the content you create, but it can also be about:

  • the comments you / your page leaves on other profile and page updates
  • content that’s re-posted from your profile or page with a thought provoking commentary that provides context for the reader

Examples of Thought Leadership for Business

Thought leadership in the business context involves positioning your organisation as a leading authority in your industry or market. This includes sharing innovative ideas, providing insightful analysis on industry trends, and demonstrating expertise in solving common business problems.

There are a number of ways to demonstrate thought leadership on LinkedIn as a business, including:

  • Publishing Articles: Writing in-depth articles on emerging trends, disruptive technologies, or successful case studies in your industry.
  • Sharing Insights: Posting regular updates that analyse recent market developments, global best practice or research and the potential impact on your organisation’s industry.
  • Engaging in Discussions: Encourage your organisation’s leaders to participate in or initiate discussions on relevant business topics, offering unique perspectives and solutions. Remember the importance of industry specific issues as well as more general issues relating to your organisation’s credentials as a great place to work.

Examples of Thought Leadership for Charitable Organisations

Thought leadership in the charitable sector involves advocating for your organisation’s cause, raising awareness about key issues, and influencing public opinion and policy. This includes sharing success stories, educating the public about the cause you advocate for, and collaborating with other organisations in your network.

There are a number of ways to demonstrate thought leadership on LinkedIn as a charitable organisation, including:

  • Storytelling: Sharing impactful stories of individuals or communities that have benefited from your organisation’s services.
  • Raising Awareness: Posting educational content about your organisation’s cause, including infographics, statistics, and personal narratives. Remember to review United Nation’s list of international days and weeks and be active on LinkedIn at key times when a spotlight is on the issues you advocate for.
  • Networking: Collaborating with other thought leaders and organisations to promote the cause and expand the organisation’s reach. Follow relevant people from your leader’s profiles and follow relevant organisations from your page. You can react to, like, comment and re-post to show you are aligned to these causes. This is an easy way to be active on LinkedIn, and saves you time, as you do not have to create your own content.

Please note – we notice that many charitable organisations are active on social media platforms like Facebook. LinkedIn can also be a platform to engage your professional community, but before investing time on LinkedIn, do your research and check that the people who your organisation wishes to influence or get into conversations with do spend time on LinkedIn. 

Examples of Thought Leadership for Social Enterprises

Thought leadership in a social enterprise context involves combining business acumen with social mission advocacy. This includes demonstrating how business solutions can address social challenges, showcasing the social impact, and promoting sustainable practices.

There are a number of ways to demonstrate thought leadership on LinkedIn as a social enterprise, including:

  • Impact Reporting: Sharing reports and updates on the social and environmental impact of your enterprise’s activities.
  • Thought Pieces: Writing articles that highlight the intersection of business and social good, including case studies and best practices. Consider the role of a regular LinkedIn newsletter from your organisation’s LinkedIn page to build subscribers and spread the word about the work you are doing in your sector.
  • Innovative Solutions: Posting about innovative solutions that your enterprise is implementing to tackle social issues and the outcomes of these initiatives.

Thought Leadership for the Individual

As a LinkedIn member you are part of a professional community and will be most effective when you contribute to conversations as well as share your own perspective. When I talk about thought leadership on LinkedIn, I am referring to the importance of having a point of view on pre-determined topics and sharing useful information with your LinkedIn community. You don’t have to be an academic or writer to be a thought leader on LinkedIn, but you do need to be consistent and develop a strategy.

Thought leadership for a professional involves establishing yourself as an expert in your field. This includes sharing knowledge, offering practical advice, and contributing to the advancement of their profession through thought-provoking content.

There are a number of ways to demonstrate thought leadership on LinkedIn via your LinkedIn profile including:

  • Expert Advice: Writing posts. articles, or even a regular newsletter, that provide practical tips, advice, and solutions relevant to your profession and the communities you serve.
  • Industry Trends: Sharing insights and analyses on current trends and future directions in your field.
  • Professional Development: Posting about continuous learning experiences, certifications, and sharing resources that can help others in their professional growth.

Thought Leadership Resources for LinkedIn

Depending on where you are on your thought leadership journey, and whether you are responsible for your organisation’s LinkedIn presence, or you are keen to develop your own thought leaders, there are a number of LinkedIn content marketing features mentioned in this article that can help you leverage thought leadership. These include:

  • Posting regularly
  • Writing a LinkedIn article
  • Publishing a regular LinkedIn newsletter

We have resources on our knowledge base that you can access to learn more about these features. Visit Think Bespoke’s knowledge base and search for the information you’re looking for.

Karen Hollenbach, LinkedIn Expert Consultant, Educator & Mentor

Karen Hollenbach, LinkedIn Expert Consultant, Educator & Mentor

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