How to Add a Website Link to Your LinkedIn Profile

A LinkedIn profile can help people understand your work, experience and professional focus. For some people, it can also direct visitors to a website, portfolio, booking page, newsletter or service offering.

There are now two different ways to add a website link to your LinkedIn profile. The right option depends on whether you use LinkedIn’s free profile features or have an eligible Premium subscription.

Add a website in your Contact Info

All LinkedIn members can add a website link through the Contact Info section of their profile.

This is a useful option when you want people to be able to find your website, portfolio, organisation or professional services without paying for LinkedIn Premium.

To add or update a website link:

1. Go to your LinkedIn profile.
2. Select the edit icon in your introduction section.
3. Scroll to Contact info and select Edit contact info.
4. Choose Add website.
5. Add your website URL and select the most suitable website type.
6. Save your changes.

This link appears within your Contact Info rather than prominently at the top of your profile.

Use a Premium custom button for greater visibility

LinkedIn’s more prominent website-link feature is the Premium custom button.

Eligible subscribers can add a button near the top of their profile that links directly to a website of their choice. Depending on the subscription type, the button may also appear alongside your posts, messages and search results.

This can be useful for consultants, founders, service providers and professionals who want to guide profile visitors towards a clear next step.

LinkedIn currently offers the custom button to Premium Business, Sales Navigator and Recruiter Lite subscribers. It can be edited or removed at any time.

Choose the destination carefully

The button is most useful when it takes people somewhere relevant and easy to understand.

For example, you may link to:

• your organisation’s website
• a services or consulting page
• a booking page
• a portfolio or case-study page
• a newsletter sign-up page
• a current campaign or event page

Avoid sending people to a general homepage if there is a more useful page that reflects the work you most want to attract.

For Think Bespoke clients, the strongest destination is often the page that helps a visitor understand the next step: a services page, a profile-writing offer, a speaking page, a booking page or a clear professional portfolio.

Add a Premium custom button

If you have an eligible LinkedIn subscription:

1. Go to your LinkedIn profile.
2. Select Add custom button in the introduction section.
3. Choose the button label that best fits your purpose.
4. Add the destination URL.
5. Save your changes.

You can return to the same area later to update the button wording, change the URL or remove it.

Keep your profile and website aligned

A button will only be useful if the profile and destination tell a coherent story.

Before adding one, check that your headline, About section and Featured content make sense alongside the page you are linking to. Someone who clicks through should feel they have arrived in the right place.

For example, if your profile positions you as an executive coach, your button should lead to coaching information rather than an unrelated business homepage. If you are using LinkedIn to support consulting work, link to the page that explains your consulting offer clearly.

A useful feature, but not essential

The Premium custom button can improve visibility for people with a clear website destination and a commercial or professional reason to use it.

But it is not essential for a strong LinkedIn profile.

A clear headline, useful About section, credible experience history and thoughtful Featured section will usually make a greater difference than any single profile feature. The button works best when it supports an already well-positioned profile, rather than trying to compensate for one that is unclear.