Online Course: LinkedIn Profile and Company Page Essentials

If you would like to finally unlock LinkedIn, you have come to the right place. Hello, my name is Karen Hollenbach. I am the Founding Director of Think Bespoke and one of Australia’s leading independent LinkedIn specialists. I work with professionals across Australia to help them re-think how they use LinkedIn. I’ve developed a training program based on the LinkedIn journey. This begins with developing a better understanding of what LinkedIn is and how you can brand your LinkedIn Profile and Company Page to maximise all of the features available on LinkedIn.

social media training, learning linkedin for business

My proven and unique approach is best practice for maximising your Professional Profile and Company Page presence and based on relationship building principles and leverages the increasing trend for people to research you online.

Whether you lead a business, are a professional who uses LinkedIn in your role at work or are wanting to improve your personal brand and presence online for future opportunities, LinkedIn is an essential touch point for you.

This online course is self paced so you can enjoy the benefits of working at your own pace and learn how to improve your LinkedIn results. Be confident in the knowledge you will have a clear road map with Think Bespoke’s LinkedIn Profile and Company Page Essentials Course.

Who This Course Will Help

We’ve designed this course for Australian professionals who want to learn the essentials to transform your LinkedIn Profile and Company Page. This course is suitable for:

  • Professionals in leadership, sales and business development roles
  • Business owners
  • Individuals responsible for improving their organisation’s LinkedIn presence and results

We’ve written 100s of LinkedIn Profiles for many industry types and trained many organisations across Australia on how to use LinkedIn more effectively, including RMIT Business Alumni, Lanskey Constructions, Steel Mains, Queensland Cricket, Financial Ombudsman Service, Australian College of Event Management, Morgan + English Commercial Lawyers, Arnold Group Australia, Legal People, Forsythes HR and Forsythes Recruitment.

How This Course Will Help You, Your Business & Career

  • Understand our proven approach that finally takes the guesswork out of LinkedIn
  • Learn how to write an All Star LinkedIn Profile
  • Learn how to claim your organisation’s real estate on LinkedIn with a Company Page
  • Be confident you are presenting the best version of you and your business or organisation on LinkedIn
  • Maximise the opportunity to get found on the online platform used by the majority of large businesses (82%), 41% of medium size businesses and 35% of small businesses (Sensis, 2017) and the largest professional networking platform in the world.
  • Enjoy our practical and step by step insights that you can learn at your own pace
  • Access the resources when and where you want
  • Ask questions from an Australian online community who actively use LinkedIn for their roles

What We Will Cover

Module 1: LinkedIn Profile Video Tutorials

The video tutorials explain our unique and proven approach to writing a LinkedIn Profile to ensure you understand the role of LinkedIn and the key features of a LinkedIn Profile and what to take into consideration when you update each of these features.

These videos are the essential first step in helping you understand how to write a better LinkedIn Profile to attract, acquire, engage and converse with more relevant LinkedIn members to help you reach your goals.

After watching this video you will be ready to create or update your LinkedIn profile.

There is also a BONUS video on personal branding included in these tutorials, where I share my personal branding story and my tips on how to write a more powerful and relevant summary on your LinkedIn Profile.

Watching these videos will also help you understand why I call my LinkedIn Profile my 24 hours a day, 7 days a week online ambassador that represents me, even while I sleep!

Module 2: LinkedIn Profile Optimiser Tool

This includes our Step by Step Guide and template to create a fully optimised LinkedIn Profile to present the best version of you and better position you to confidently navigate LinkedIn. it’s based on the 100s of LinkedIn Profiles I’ve written and leverages the insights from this experience to provide you with a tool to write your own LinkedIn Profile.

This is easy to follow with screen shots, examples and instructions that will:

  • Take the guess work out of the best way to write your profile for your business or career.
  • Show you why each part of your profile is so important and the best way to optimise each feature to leverage the power of LinkedIn.
  • Give you peace of mind that you are creating a more powerful personal brand online and presenting the best version of yourself on LinkedIn.
  • Be easy to use – you can print out or type directly into our Word template and then cut and paste your content into your LinkedIn Profile online.

 

Module 3: LinkedIn Navigation to Help You Get Started

In this video tutorial I go live on LinkedIn and show you how to update each of the key features of your LinkedIn profile.

This module will give you the confidence to make the updates to your profile and maximise all the key areas available AND show you how to:

  • customise your URL (your own customised address on LinkedIn) which you can then share with potential clients, employers and recruiters
  • update your contact details
  • control your public profile settings
  • request recommendations
  • take control of your skills section

Module 4: LinkedIn Company Page Background, Benefits, Navigation & Advertising Essentials

In this module you will learn:

  • The role of a Company Page
  • How to decide if you need a Company Page
  • How to create a Company Page
  • How to Grow Your Company Page Followers

If you have a Business to Business (B2B) focus or target professionals, then your presence on LinkedIn is a critical part of your content marketing strategy to attract, acquire and engage your business community.

A LinkedIn Company Page can play a role for both your clients and colleagues who refer your business services.

Ongoing Support from Karen Hollenbach & Think Bespoke’s Community

This course also provides access to Think Bespoke’s Profile & Company Page Question Forum, our private LinkedIn Group. This is where your questions are answered.

You can ask all your questions about your LinkedIn Profile and Company Page via exclusive access to this private group which is not featured on your profile. I believe there is no such thing as a stupid question and am committed to helping you learn how to write a LinkedIn Profile you can be proud of.

This forum gives you the opportunity to learn from other people’s experiences and will keep you informed on LinkedIn news and updates well beyond completing Think Bespoke’s LinkedIn Profile and Company Page Essentials Online LinkedIn Training Course.

What People Say About My LinkedIn Training Approach

As a qualified Victorian Institute of Teaching (VIT) Teacher and a Certified Trainer & Assessor I have designed this training to meet the needs of a variety of different learning styles. My approach to training is focussed on tailoring my insights and practical tips to the needs of my learners. Here’s some examples of what some of my training clients have said about my unique approach.

I discovered Karen after Insta-stalking her for 3 months, and am I glad I did!
Working with Karen for the last few months has been an eye opening experience for me both professionally and personally.
Initially I asked Karen for help regarding LinkedIn. I was about to tackle the beast as part of my new role and had not actually used it in great detail before…only heard of it’s power. I soon realised, with Karen’s help that while there was more to it, like I thought, it was not actually that scary. She broke it down for me into weekly tasks and set me on my way.
Do I have all the answers now…Yes, and No, but that’s the best thing – Karen has provided me with the skills to get all the answers for myself.
I look forward to my monthly catch up meetings with Karen as she continues to guide me through a marketing strategy, tweaking things here and there, while I find my feet. Amazing person to work with and HIGHLY recommended.

Michele Justin, Business Support Manager, Mindavation

Karen is great – Her strategies have enabled me to simplify my Linkedin activities and increase my results. I’ve gone from antisocial to a Linkedin believer.
Russell Pearson, Managing Director, Crimson Fox Creative Studios

Karen developed tailor-made training sessions for our employees and delivered these remotely. The first was an introductory session about social media and maintaining privacy and professionalism. The second was a LinkedIn deep dive. The sessions were well-received. The second session, in particular, has prompted employees to go in an review their profiles. Karen was lovely to deal with and I wouldn’t hesitate to use her services again.
Satrina Brandt, General Manager, People & Culture, Queensland Cricket

I cannot thank Karen enough not only for the quality of her work but also for the efficient way she did it. She is extremely knowledgable and I would recommend her to anyone wanting to get ahead and stand out!
Mark Wood, General Manager – Australia & New Zealand, Roust

Karen provided an engaging and thoughtful internal training session to the Urbis Emerging Leaders in Melbourne. We were impressed with her preparation and research, as well as her willingness to work with our team to prepare a custom presentation for our group. Highly recommend her services.
Mandy Wong, Brand & Clients Consultant, Urbis

How to Access Think Bespoke’s Online LinkedIn Training Course

This course is $179 for the 4 modules and includes our popular LinkedIn Profile Optimiser (valued at $47).