how to audit your teams linkedin profiles

How to Audit Your Team’s LinkedIn Profiles

If you’ve been given the responsibility to audit or update your team’s LinkedIn Profiles, there are a number of key LinkedIn profile features I recommend you include in your review. I find what stops people from being more active on LinkedIn is that they’re not sure what to write on their LinkedIn profile. They may […]

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LinkedIn company page checklist

A LinkedIn Company Page Checklist for Your Organisation

Today’s article provides a LinkedIn Company Page Checklist which you can use to review your organisation’s presence on LinkedIn. This will help ensure you’re leveraging this feature in your communication and content marketing strategy. If you are responsible for the Communications for your organisation, then I’m glad you’ve found me. I help individuals and organisations […]

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Cool Tools From LinkedIn Developers to Grow Your Company Page Followers

If you’ve created a Company Page and are ready to grow your following you’ll love these cool tools from LinkedIn which you can add as plug-ins to your organisation’s website. Company Profile Plug In Bring LinkedIn company profiles to your site to display key company information at-a-glance. Make your site content richer by showing the […]

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how content marketing and corporate storytelling can help your brand

How Content Marketing and Corporate Storytelling Can Help Your Brand

If you are new to the concept of Content Marketing, today I’m sharing my insights on how this approach has helped my clients and how it can help you too. I’m not the first to write about content marketing, and I certainly will not be the last. I view it as a philosophical approach to […]

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7 steps to grow your linkedin company page followers

7 Steps to Grow Your LinkedIn Company Page Followers

You’ve created a LinkedIn Company Page and have 6 followers. What next? Many organisations have created a LinkedIn Company Page, but have a limited number of followers, feel pressure from LinkedIn to pay for advertising (which they’ve heard is quite expensive relative to other paid advertising options) and are not sure which direction to take. […]

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linkedin for your business

How to Assess if Your Business Needs LinkedIn

LinkedIn is a powerful tool for business, especially if you have a business to business focus (B2B). The 2017 Sensis Social Media Report, an Australian resource, provides user statistics for the main social media platforms and LinkedIn. Importantly, this report found that LinkedIn is the second most popular platform (after Facebook), used by a majority […]

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