Organisational LinkedIn Strategy

Cool Tools From LinkedIn Developers to Grow Your Company Page Followers

If you’ve created a Company Page and are ready to grow your following you’ll love these cool tools from LinkedIn which you can add as plug-ins to your organisation’s website. Company Profile Plug In Bring LinkedIn company profiles to your site to display key company information at-a-glance. Make your site content richer by showing the […]

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how to create a linkedin company page

How to Create a LinkedIn Company Page

Whether you target B2B (business to business), B2C (business to consumer) or prefer the idea of H2H (human to human), LinkedIn is an essential online touchpoint for any business or social enterprise. A lesser known LinkedIn feature is the option to create a LinkedIn Company Page for your business or organisation to help you get […]

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7 steps to grow your linkedin company page followers

7 Steps to Grow Your LinkedIn Company Page Followers

You’ve created a LinkedIn Company Page and have 6 followers. What next? Many organisations have created a LinkedIn Company Page, but have a limited number of followers, feel pressure from LinkedIn to pay for advertising (which they’ve heard is quite expensive relative to other paid advertising options) and are not sure which direction to take. […]

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linkedin for your business

How to Assess if Your Business Needs LinkedIn

LinkedIn is a powerful tool for business, especially if you have a business to business focus (B2B). The 2017 Sensis Social Media Report, an Australian resource, provides user statistics for the main social media platforms and LinkedIn. Importantly, this report found that LinkedIn is the second most popular platform (after Facebook), used by a majority […]

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Your LinkedIn Company Page is your business community on LinkedIn

How to Build Your Business Community on LinkedIn

If you target B2B or professionals, then your presence on LinkedIn is a critical part of your content marketing strategy to attract, acquire and engage your business community.  A LinkedIn Company Page can play a role for both your clients and colleagues who refer your business services. What is a LinkedIn Company Page? A Company Page […]

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