Organisational LinkedIn Strategy

7 steps to grow your linkedin company page followers

7 Steps to Grow Your LinkedIn Company Page Followers

You’ve created a LinkedIn Company Page and have 6 followers. What next? Many organisations have created a LinkedIn Company Page, but have a limited number of followers, feel pressure from LinkedIn to pay for advertising (which they’ve heard is quite expensive relative to other paid advertising options) and are not sure which direction to take. […]

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linkedin for your business

3 Ways To Decide if Your Business Needs LinkedIn

 Updated September 2017 LinkedIn is a powerful tool for business, especially if you have a business to business focus (B2B). The 2017 Sensis Social Media Report, an Australian resource, provides user statistics for the main social media platforms and LinkedIn. Importantly, this report found that LinkedIn is the second most popular platform (after Facebook), used […]

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Your LinkedIn Company Page is your business community on LinkedIn

How to Build Your Business Community on LinkedIn

If you target B2B or professionals, then your presence on LinkedIn is a critical part of your content marketing strategy to attract, acquire and engage your business community.  A LinkedIn Company Page can play a role for both your clients and colleagues who refer your business services. What is a LinkedIn Company Page? A Company Page […]

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