Karen HollenbachThank you for reading Think Bespoke’s insights. As one of Australia’s leading independent LinkedIn specialists and a Content Marketer who understands the value and importance of sharing your story, I enjoy helping individuals and organisations maximise their time online with LinkedIn. Find out more about Think Bespoke’s LinkedIn Services. You can sign up to my newsletter here where […]
I was recently interviewed on The Digital Marketing Show and spoke about LinkedIn basics.
If you don’t have a plan for LinkedIn, but know your potential clients read their news or spend time on LinkedIn, or you see LinkedIn as an essential tool to help you further establish and grow your position as a thought leader in your industry, then today’s article is for you. My goal is to […]
LinkedIn is an essential online touchpoint for any business, social enterprise or educational institution. A lesser known LinkedIn feature is the option to create a LinkedIn Company Page for your business or organisation to help you get found on LinkedIn. The creation of a LinkedIn Company Page is how you get your logo on your […]
Whether you are one of the key leaders who represents your organisation or are someone who’s wishing to raise your profile within your industry, sharing content via your LinkedIn Profile is a great way to stay top of mind with your LinkedIn community, share your insights and start conversations with influencers within and beyond your […]
I’m spending more and more time these days training professionals who’ve been allocated the task of managing their organisation’s LinkedIn company page. In some cases, these individuals have some knowledge of managing their organisation’s online presence, and in other cases, this is the person’s first experience with the responsibility of being the LinkedIn Company Page […]
If LinkedIn was your friend, how would you describe your relationship? This is a question I’ve been asking my learners for some time. As a trainer and Victorian Institute of Teaching (VIT) registered teacher, my professional practice is as important as the content I train. This means I like to trial different ways to draw […]
In today’s article I provide you with a framework to decide how LinkedIn can serve you better and I’ll explore 5 key elements of your LinkedIn Profile that can help you stand out from the crowd on LinkedIn. When was the last time you Googled yourself? Next time you’re you’re at a friend’s place or […]
When we explore content marketing with our clients, the conversations almost always start with wanting to better leverage LinkedIn. Business to Business (B2B) content marketing is the provision of relevant and useful insights prepared by your business that become valued resources by other business decision makers you may wish to work with or influence, so […]
I’m hoping the headline caught your attention because I’m keen to help you understand the fundamental differences between how to write a LinkedIn profile that helps you get discovered by recruiters and hiring managers, versus a LinkedIn Profile carefully crafted for thought leaders and industry experts wishing to attract more clients or guest speaking opportunities.