B2B Selling

LinkedIn Etiquette

The Connection Between LinkedIn Etiquette and Content Marketing

The reality is that there’s some bad behaviour online that is contrary to the best practice approach I recommend. Being salesy and pushy on LinkedIn can damage your business relationships and your brand. The good news is that there is an alternative! If Content Marketing is a concept you’d like to learn more about please […]

Read More
gamification of linkedin

How to Leverage the Gamification of LinkedIn

When I train LinkedIn, you’ll often hear me talk about the concept of LinkedIn ‘rewarding good behaviour’. At the heart of the world’s largest professional networking platform (that’s increasingly trying to also be a great source of business and industry news) we have a very sophisticated database. Microsoft recognised the value of this database, purchasing your […]

Read More
Learn how to grow your business with LinkedIn

Learn How to Grow Your Business with LinkedIn

I normally write blog posts with helpful insights on how to use LinkedIn, but today I want to tell you about a very affordable online seminar series to help you up-skill and begin your LinkedIn journey with one of Australia’s leading independent LinkedIn Consultants, me! To understand why I am qualified to say this, please […]

Read More
How to grow your small business with linkedin

How To Grow Your Small Business With LinkedIn

With the Linkedin.com re-design, most business owners are taking a fresh look at LinkedIn to make sure they are presenting the best version of their brands, team and organisation on LinkedIn to maximise the most powerful professional networking platform and content marketing site for business. One of the key things you need to consider before […]

Read More
LinkedIn.com redesign opportunities

The Implications of the LinkedIn.com Re-design

The LinkedIn.Com Re-design is an opportunity to flourish in ambiguity. There is nothing more certain than change, and so it is safe to say that LinkedIn will continue to make modifications to the user interface. I love change and understand that this is not everyone’s response when the goal posts are moved (in fact, I acknowledge […]

Read More