A Beginner’s Guide: How to Create a LinkedIn Company Page for Your Organisation

LinkedIn is an essential online touchpoint for any business, social enterprise or educational institution.  A lesser known LinkedIn feature is the option to create a LinkedIn Company Page for your business or organisation to help you get found on LinkedIn. The creation of a LinkedIn Company Page is how you get your logo on your […]

Read More
how to create and share content on linkedin

Your Personal Guide to Sharing and Creating Content on LinkedIn

Whether you are one of the key leaders who represents your organisation or are someone who’s wishing to raise your profile within your industry, sharing content via your LinkedIn Profile is a great way to stay top of mind with your LinkedIn community, share your insights and start conversations with influencers within and beyond your […]

Read More
How to add ore remove admins from Linkedin

How to Add or Remove Administrators from your Organisation’s LinkedIn Company Page

I’m spending more and more time these days training professionals who’ve been allocated the task of managing their organisation’s LinkedIn company page. In some cases, these individuals have some knowledge of managing their organisation’s online presence, and in other cases, this is the person’s first experience with the responsibility of being the LinkedIn Company Page […]

Read More
linkedin training melbourne

LinkedIn Friendship Status: Do You Have Room for New Friends in Your Professional Life?

If LinkedIn was your friend, how would you describe your relationship? This is a question I’ve been asking my learners for some time. As a trainer and Victorian Institute of Teaching (VIT) registered teacher, my professional practice is as important as the content I train. This means I like to trial different ways to draw […]

Read More

What is B2B Content Marketing and How Can You Start Leveraging it for Your Business

When we explore content marketing with our clients, the conversations almost always start with wanting to better leverage LinkedIn. Business to Business (B2B) content marketing is the provision of relevant and useful insights prepared by your business that become valued resources by other business decision makers you may wish to work with or influence, so […]

Read More

This Secret Ingredient on LinkedIn Will Get you Headhunted

I’m hoping the headline caught your attention because I’m keen to help you understand the fundamental differences between how to write a LinkedIn profile that helps you get discovered by recruiters and hiring managers, versus a LinkedIn Profile carefully crafted for thought leaders and industry experts wishing to attract more clients or guest speaking opportunities.

Read More

Podcast Interview: How To Build An Authentic Personal Brand With LinkedIn

What does your personal brand say about you? Is it helping you to achieve your career or business goals? Whether you’re a business owner or a working professional, YOU have a personal brand. And it plays an incredibly important role in increasing your visibility, becoming known for your area of expertise, and becoming top-of mind […]

Read More

4 Easy Steps to Conduct Potential Client Search on LinkedIn

If you’ve recently updated your LinkedIn profile based on the two most important questions we advise our clients for transforming their LinkedIn results, then you are ready to be more active on LinkedIn! Here are the 4 steps you need to follow to conduct searches for potential clients, which can start with searching people or […]

Read More