Content Marketing

How to Develop a Client Profile for Social Media

In many ways social media has become one of the many ‘must have’ components of a business, and this can put undue pressure on the growing organisation who’s marketing department is already stretched keeping up with email campaigns and trade events. I’m always sceptical about the ‘shoulds’ and encourage you to re-think your approach to […]

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LinkedIn Etiquette

The Connection Between LinkedIn Etiquette and Content Marketing

The reality is that there’s some bad behaviour online that is contrary to the best practice approach I recommend. Being salesy and pushy on LinkedIn can damage your business relationships and your brand. The good news is that there is an alternative! If Content Marketing is a concept you’d like to learn more about please […]

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