Business Leaders

How to Develop a Client Profile for Social Media

In many ways social media has become one of the many ‘must have’ components of a business, and this can put undue pressure on the growing organisation who’s marketing department is already stretched keeping up with email campaigns and trade events. I’m always sceptical about the ‘shoulds’ and encourage you to re-think your approach to […]

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how to measure LinkedIn social selling index

How to Measure Your Social Selling Index on LinkedIn

LinkedIn’s Social Selling Index (SSI) is updated daily and measures how effective you are on LinkedIn across 4 key measures: Establishing your professional brand Finding the right people Engaging with insights Building relationships on LinkedIn Curious by nature, I clicked on the Get Your Score Free button and discovered these results about myself.   My SSI ranks […]

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LinkedIn Etiquette

The Connection Between LinkedIn Etiquette and Content Marketing

The reality is that there’s some bad behaviour online that is contrary to the best practice approach I recommend. Being salesy and pushy on LinkedIn can damage your business relationships and your brand. The good news is that there is an alternative! If Content Marketing is a concept you’d like to learn more about please […]

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How Self Belief influences your success

How Your Beliefs are Connected to Success

At the original rainforest market, hidden at the back of the many markets scattered in the main street of Kuranda you’ll find a small stall amongst the natural hand made ice cream vendors, encouraging you, for just $2, to find out the characteristics of the high achievers who were born on your birthday.   What […]

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How Storytelling Can Help You Build Your Business

I was recently asked to be part of an expert panel about Social Media and storytelling. We talked all things engagement, building an audience, building your message and telling great stories through social media to build your business and brand. Here’s how Suzanne Chadwick, the organiser of this event and the founder of The Connection Exchange described me […]

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How to Grow you connections on linkedin

How to Expand Your Connections on LinkedIn

I would like to share with you why being connected with everyone you know on LinkedIn is important and how to increase your connections. Please know that my approach is based on good manners and treating people with respect, which means the principles I will explore are professional and relevant for businesses or those of you […]

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gamification of linkedin

How to Leverage the Gamification of LinkedIn

When I train LinkedIn, you’ll often hear me talk about the concept of LinkedIn ‘rewarding good behaviour’. At the heart of the world’s largest professional networking platform (that’s increasingly trying to also be a great source of business and industry news) we have a very sophisticated database. Microsoft recognised the value of this database, purchasing your […]

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How to prepare for the future of work

Facebook Live Interview: How to Prepare for the Future of Work

For those of you who follow Think Bespoke’s Facebook page, you may have tuned into my recent Facebook live interview with Marina Pitisano, Letz Create. With the surge of video content, I’ve been thinking about how I can share my insights with Think Bespoke’s community using this format. As a content marketer, it is important that […]

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Podcast: My LinkedIn Journey & How LinkedIn Can Help Your Career

After guest speaking at a business women’s breakfast, I was approached by Natalie Hughes to be interviewed on Miss Independent Podcast, a series of conversations Natalie has with successful women who share their career and business stories, work experiences, personal insights and aspirations. Natalie and I were already connected on LinkedIn and our paths had crossed a […]

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